# Event Details - **Event Name**: Customer Salience Summit 2026 - **Event Start and End Date**: Tue, 06 Oct, 2026 at 09:30 am – Tue, 06 Oct, 2026 at 04:45 pm (+01:00) - **Event Description**: Join 250+ marketing & insight pros for the only conference dedicated to putting customers at the heart of strategic decision-making.About this EventReady to turbocharge your insight team and take the lead in building a customer-centric culture? This exclusive, annual conference explores the ways client-side research teams can utilise marketing fundamentals to deliver long-term value, create a culture of customer-centric decision making and solve some of the most pressing challenges in modern business.Join FlexMR, a roster of experts in marketing and culture building, plus experienced clientside presenters to learn the secrets of Customer Salience and how it represents a new frontier of strategic relevance.Here's what delegates have to say about the event:"The day was really inspiring. I've come away with lots of new ideas" Rose Hadden, Head of Customer & Market Insight at City & Guilds"A fantastically organised event with great speakers and content offering food for thought plus many actionable tips" Anna Apostolopoulos, Global Director of Insights at Pearson"Really relevant, engaging and honest speakers. Plus the summit was great for networking too" Andy Smith, Customer Insight Manager at NFU MutualTwo Ways to JoinTo get the full Customer Salience experience, join us on October 6 at RSA House in central London. For Β£150 , you'll recieve in-person access to the full programme, a catered lunch and networking drinks.Online tickets provide access to a livestream of the Summit on the day, including all presentations, keynotes and panels. In addition, you'll be able to re-watch all sessions on-demand from a week after the event. https://cdn-az.allevents.in/events4/banners/3e3fb220-49eb-11f1-afeb-39cb7ff04b34-rimg-w1114-h740-dc070706-gmir.jpg A Primer on Customer SalienceIf you'd like to know more about Customer Salience before joining the Summit, check out the complete guide and toolkit, available here. Inside, you'll find tools for assesing your brand's current capacities, an introduction to the 4C Framework and practical templates to kickstart your journey.You can also watch the full, on-demand recording from the 2025 Customer Salience Summit .AgendaπŸ•‘: 10:15 AM - 10:45 AMThe State of Customer Salience 2026Host: Paul HudsonInfo: How is Customer Salience evolving in the age of AI? What trends are driving customer-centric decision making today and how can savvy brands stay ahead of the curve? Find out in this opening address from FlexMR CEO Paul Hudson.πŸ•‘: 10:45 AM - 11:05 AMThe Hot Seat: Why Customer Closeness Breaks Down and What Happens NextInfo: Three brave insight leaders face The Hot Seat - a grilling about what happens when the best laid plans go wrong, customer closeness breaks down and how to recover.πŸ•‘: 11:05 AM - 11:25 AMCustomer Closeness Case Study (TBA)πŸ•‘: 11:25 AM - 11:40 AMCustomer Closeness Case Study (TBA)πŸ•‘: 11:40 AM - 12:00 PMThree Methods for Stepping into the World of Your CustomersInfo: An in-depth walkthrough of three methods you can employ today to step into the world of your customers and bring stakeholders with you on the journey.πŸ•‘: 12:00 PM - 01:15 PMLunch BreakπŸ•‘: 01:15 PM - 01:35 PMBattle Panel: The #1 Tactic for Communicating Customer InsightHost: Isabelle BarkerInfo: Four brave contenders take to the stage to pitch (and defend) their most effective, engaging tactic for communicating customer insight.πŸ•‘: 01:35 PM - 01:55 PMInsight Communications Case Study (TBA)πŸ•‘: 01:55 PM - 02:10 PMInsight Communications Case Study (TBA)πŸ•‘: 02:10 PM - 02:30 PMGet Creative: How to Capture the Hearts and Minds of Decision-MakersInfo: Discover the tools of the trade that advertisers and marketers use to build influence and create impactful, memorable communications - that you can employ to capture the hearts & minds of your stakeholders.πŸ•‘: 02:30 PM - 03:15 PMNetworking BreakπŸ•‘: 03:15 PM - 03:35 PMCutting Edge: Developing Insider Networks to Amplify Customer SalienceHost: Nick RichInfo: Over the past year, Natalie Moyce has been exploring the academic foundations of Customer Salience and what the evidence says it takes to build strong decision-making networks. Join us for a preliminary discussion about the results.πŸ•‘: 03:35 PM - 03:55 PMDecision Communities Case Study (TBA)πŸ•‘: 03:55 PM - 04:10 PMDecision Communities Case Study (TBA)πŸ•‘: 04:10 PM - 04:30 PMBehavioural Science Principles for Activating Customer InsightHost: Chris HarveyInfo: Join behavioural scientist Chris Harvey to explore why even strong insights often fail to land, not because of the content, but because of the context they’re delivered into, and how factors like timing, stakeholders and organisational environment can be shaped more deliberately.πŸ•‘: 04:30 PM - 04:45 PMWhat You Can Do (Now) to Rewire Business Decision-MakingHost: Paul HudsonInfo: After a long day diving into the mechanics of customer closeness, insight communications and decision communities - Paul presents a brief summary and challenges you to make a commitment to Customer Salience in your work. - **Event URL**: https://allevents.in/london/customer-salience-summit-2026/100001755319781719 - **Event Categories**: business, virtual, conferences - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 7 hours 15 minutes - Location: RSA House Venue Hire - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 150, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: RSA House Venue Hire - **lat**: 51.50965780000001 - **long**: -0.1228127 - **full address**: RSA House Venue Hire, 8 John Adam Street, London, United Kingdom ## Event gallery - **Alt text**: Customer Salience Summit 2026 - **Image URL**: https://cdn-az.allevents.in/events7/banners/389e3a3c7f7abd31251a6579df5e99b082f573c34fe6505c0387045e4d663c3b-rimg-w1200-h1200-dcefefed-gmir.jpg?v=1760611130 ## FAQs - **Q**: When and where is Customer Salience Summit 2026 being held? - **A:** Customer Salience Summit 2026 takes place on Tue, 06 Oct, 2026 at 09:30 am to Tue, 06 Oct, 2026 at 04:45 pm at RSA House Venue Hire, 8 John Adam Street, London, United Kingdom. - **Q**: Who is organizing Customer Salience Summit 2026? - **A:** Customer Salience Summit 2026 is organized by FlexMR. - **Q**: Who is this event for? Is it right for me? - **A:** Customer Salience Summit 2026 is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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