# Event Details - **Event Name**: Curator-led Tours of Mould by Proof of Concept - **Event Start and End Date**: Wed, 25 Mar, 2026 at 08:45 am – Wed, 25 Mar, 2026 at 07:30 pm - **Event Description**: Book a curator-led tour of the exhibition featuring twelve designers and creative studios.About this EventOn Wednesday 25 March, we are excited to host a day of pre-booked tours of 'Mould' by Proof of Concept. Guests will be guided by one of the curators through the exhibition in small groups, stopping at each exhibitor’s work to learn from the designer-maker themselves.Through this opportunity for dialogue with the exhibitors in an intimate setting, we expect guests to come away with a deeper insight into the work on display and the potential scope of moulding across a variety of fields.Reserve your place by booking a ticket on one of the timeslots offered.Mould explores the craft of moulding across ceramics, plastics, metals and other materials, uncovering the potential at each stage of casting, forming and finishing. By examining how a mould affects the structure and character of an object, the exhibition emphasises the connection between material, technique and the maker’s hand, celebrating the significance of moulding in contemporary design.Proof of Concept is a design platform founded in 2024 by David Irwin, Smith Matthias and Atelier Thirty Four to explore the intricate processes that underpin design practice. The initiative brings together multidisciplinary studios and independent practitioners spanning furniture, product design, ceramics, textiles and architecture. It showcases self-initiated projects, prototypes and works that never reached production, offering a rare view of the challenges and experimentation that shape the journey from concept to completion.Mould exhibitors: Alt Studiosalt-studios.comAtelier Thirty Fouratelierthirtyfour.comChris Martinmassproductions.seDavid Irwindavid-irwin.comElliott Dennyinstagram.com/elliottceramicsEmma Louise Payne and Phoebe Stubbshttps://gather.glass/emmalouisepayne.comJosh South instagram.com/_joshsouthMartina Claessonmartinaclaesson.comMentsenmentsen.co.ukSmith Matthiassmithmatthias.comSupergroupinstagram.com/supergroupprojectsTabatha Pearce Chediertpcstudio.com https://cdn-az.allevents.in/events10/banners/9fb84010-2580-11f1-8500-4f0c3b0bf48e-rimg-w740-h740-dcedecea-gmir.jpg https://cdn-az.allevents.in/events2/banners/a0115c90-2580-11f1-886e-e3e40c802de8-rimg-w740-h740-dcedecea-gmir.jpg https://cdn-az.allevents.in/events5/banners/a040f810-2580-11f1-886e-e3e40c802de8-rimg-w740-h740-dcedecea-gmir.jpg https://cdn-az.allevents.in/events2/banners/a07a5790-2580-11f1-8500-4f0c3b0bf48e-rimg-w740-h740-dcebeae9-gmir.jpg - **Event URL**: https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695 - **Event Categories**: exhibitions, art - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Aram - **lat**: 51.5133456 - **long**: -0.1188137 - **full address**: Aram, 110 Drury Lane, London, United Kingdom ## Event gallery - **Alt text**: Curator-led Tours of Mould by Proof of Concept - **Image URL**: https://cdn-az.allevents.in/events3/banners/b74a3001475dc643af2554f9f0129d3dece37e95378624165d02e7049ec6a7af-rimg-w1200-h675-dcedebec-gmir.jpg?v=1774136982 ## FAQs - **Q**: When and where is Curator-led Tours of Mould by Proof of Concept being held? - **A:** Curator-led Tours of Mould by Proof of Concept takes place on Wed, 25 Mar, 2026 at 08:45 am to Wed, 25 Mar, 2026 at 07:30 pm at Aram, 110 Drury Lane, London, United Kingdom. - **Q**: Who is organizing Curator-led Tours of Mould by Proof of Concept? - **A:** Curator-led Tours of Mould by Proof of Concept is organized by Aram. - **Q**: Who is this event for? Is it right for me? - **A:** Curator-led Tours of Mould by Proof of Concept is ideal for art lovers, trade professionals, collectors, and exhibition enthusiasts exploring the latest in their field. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. If Curator-led Tours of Mould by Proof of Concept sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Curator-led Tours of Mould by Proof of Concept", "image": "https://cdn-az.allevents.in/events3/banners/b74a3001475dc643af2554f9f0129d3dece37e95378624165d02e7049ec6a7af-rimg-w1200-h675-dcedebec-gmir.jpg?v=1774136982", "startDate": "2026-03-25", "endDate": "2026-03-25", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695", "location": { "@type": "Place", "name": "Aram", "address": { "@type": "PostalAddress", "streetAddress": "110 Drury Lane", "postalCode": "WC2B 5SG", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5133456", "longitude": "-0.1188137" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Book a curator-led tour of the exhibition featuring twelve designers and creative studios.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-07", "availabilityEnds": "2026-03-25", "validFrom": "2026-04-07", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695", "price": 0, "name": "08:45 Tour with Harry Hasson (Atelier Thirty Four)" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695", "price": 0, "name": "09:30 Tour with Dave Britton (Atelier Thirty Four)" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695", "price": 0, "name": "12:15 Tour with Gemma Matthias (Smith Matthias)" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695", "price": 0, "name": "13:00 Tour with David Irwin (David Irwin Studio)" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695", "price": 0, "name": "17:45 Tour with Gemma Matthias (Smith Matthias)" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-04-07", "availabilityEnds": "", "validFrom": "2026-04-07", "url": "https://allevents.in/london/curator-led-tours-of-mould-by-proof-of-concept/100001983072989695", "price": 0, "name": "18:30 Tour with David Irwin ( David Irwin Studio)" } ], "organizer": [ { "@type": "Organization", "name": "Aram", "url": "https://allevents.in/org/aram/27606067", "description": "Aram was launched in 1964 by designer Zeev Aram, with the aim to bring the best of modern design to the UK. Zeev achieved his goal and is now known for having introduced and promoted, both within the UK and internationally, the likes of Marcel Breuer, Achille Castiglioni, Shiro Kuramata and Eileen Gray, amongst many others. Now, sixty years on, Aram continues to be family-run and resolute in our goal of being an incredible resource for 20th century and contemporary design through our store, trade department and gallery.Our gallery is a place for industry and enthusiasts to engage with and learn about contemporary design. A place for supporting independent practitioners and for giving ideas the space to come to life. We achieve this through collaborating with guest curators and exhibitors from a broad range of disciplines, with an approach that centres on experimentation, prototypes and play, while always considering the context of our physical space and our history." } ] } ] ```