Can I just ask...?
At the beginning of the year we launched our Insight Ecosystem, the unique approach we use to ask questions, listen to conversations and observe behaviour, in context. To let you explore this powerful tool first-hand, we're running a series of events over the next 6 months where you can explore our new online community platform, award-winning question kit, ethno app and approach to social intelligence.
The first of these, ‘Can I just ask...?’ will feature two client case studies:
- Diageo (Captain Morgan): Salute Your Captains
- Plusnet: Signal Over Style
Each case study combines multiple ways to ask questions, to explore the idea that it’s not what you ask, but how you ask, which leads to deeper insight. We’d love you to join us for breakfast to discuss!
08:00 Arrival, breakfast & welcome
08:30 Salute Your Captains
08:50 Signal Over Style
Graeme Lawrence, Chief Client Officer
Gavin Holt, Commercial Director
Our Insight Ecosystem
We all know that people don’t always do what they say, or say what they do! So, in addition to asking questions, we listen to their natural conversations, and observe their real-life behaviour. Our flexible insight ecosystem helps us achieve this by combining agile and immersive methodologies to deliver faster and more in-depth insights.
In a world of continuous change our response to the challenges faced by clients, has been to develop an insight ecosystem with three cornerstones, from which we’ve learned how to understand people; these are ask, listen and observe. Find out more at www.jointhedotsmr.com
*Please note this event is for clientside research and brand professionals only.*