Business Building Basics - Essential Steps for Starting Your Own Business

Welcome to Business Building Basics - Essential Steps for Starting Your Own Business event! Join us at The Woolwich Centre on February 5, 2026 at 10:00 AM (Europe/London)

We will cover the essential steps for laying the foundations for you to create your own business. You wil leave this practical workshop with actionable plans and information to get your enterprise up and running.

Interact with other small business owners for supportive group development. You are not alone on this journey! Realise your dreams of working for yourself, by taking the time to understand your ideal business inside and out.

• Learn how to price your services, so you can live the life you want on your own terms.

• Get clarity on your idea and Unique Selling Points.

• Set targets for growth and who your perfect customers are.

• Identify the best marketing activities for you to promote your business to them.

• Map out your Customer Journeys

It leads you through essential exercises that fully define how your engagement process is going to convert casually curious people into committed and loyal customers.

Begin your business on the right track, with scalable plans, backed by a wealth of ideas and inspiration to sustain your on-going marketing activities.

Breakdown the barriers that are holding you back from being consistent with your marketing efforts. It’s easy to lose hope or focus, when you don’t have an achievable plan in place.

Info: Explaining your Product or Service offering

What does your business do and why?

Create your Mission Statement


Setting Goals

Why are you running this business?

Where do you want to be in 12 months?

Two years?

Five years?

Ten years?


Your pricing model

What are you charging for your product/service

How to work out your fees and prices


Identifying Your Customers

Create avatars of your ideal clients

Three people who need your product/service (Personas)

Those who already use your product/service (Profiles)



Identifying Your Competitors

Who are you competing with in the same space?

How are you similar?

How are you different?



Mapping your Customer Journeys

How and Where will people find you?

How many stages between Awareness and Sales?

- Post-Sale stages

Info: Forging Your Unique Selling Point

What do you offer that nobody else can?

Skills

Experience

Expertise

Passion


Pitching Your Business

Explaining what you do efficiently

10 second pitch

30 second pitch

60 second pitch

120 second pitch


Promoting Your Business

Identifying the best marketing platforms

Online marketing

Website

Google & SEO

Email

Blogging

Podcast

Webinars

YouTube

Social Media

Meta

Facebook

Instagram

WhatsApp

TikTok

Snapchat

Pintrest


Offline marketing

Networking

Print media

Flyers & Posters

Radio


Crafting Your Messages

What are you saying to your audiences?

Speaking to each ideal customer

The problems are you solving for them

The experience you’re going to give them

The results you you’re going to deliver

The feelings you’re going give them

Info: Identifying your Themes

What are your broad categories of conversation?

The Stories that support your business


Planning your Campaign

How far ahead are you looking?

3 months

6 months

9 months

12 months


Control Your Channels

Spread your Themes across your week

What to say and When

Months

Weeks

Days

Also check out other Business events in London, Workshops in London, Virtual events in London.