# Event Details - **Event Name**: Bread & Jam 2026: The UK's Biggest Challenger Brand Festival - **Event Start and End Date**: Tue, 14 Jul, 2026 at 09:00 am – Wed, 15 Jul, 2026 at 05:00 pm - **Event Description**: The must-attend annual gathering for challenger brands looking to accelerate their growth, powered by GS1 UK.About this EventBread & Jam Festival is back for its biggest year yet, join us on the 14th-15th July 2026 at the Business Design Centre, Islington.Since launching in 2016, Bread & Jam has grown from a scrappy startup gathering into the must-attend event of the year for hundreds of ambitious FMCG challenger brands. This summer, we’re celebrating a whole decade of bold ideas, brilliant networking and business-building and we’d love you to be part of it.Check out the show preview ?What can you expect at Bread & Jam Festival 2026?Two day, in-person event held at the Business Design Centre, powered by GS1 UKYou'll learn invaluable trade secrets from over 40+ hours of ground-breaking industry contentLearn from those who have been there and done it - Founders of Bold Bean, Rheal and many more! Previous speakers have included the likes of Tenzing, Love Corn, The Gym Kitchen, The Popcorn Shed, Karma Cola, Simply Roasted. More to be announced soon...Pitch to top UK retailers and secure a listing - Apply to pitch to 100+ retailers such as Waitrose, Planet Organic, British Airways, Co-op, Holland & Barrett, Ocado & more!Showcase your products and get-real time feedback from attendees in the Producers' ShopMeet 60+ industry experts in the Marketplace. They're specially curated for working with fast growth food & drink brandsNetwork with 100s of like-minded, ambitious food & drink foundersThe Festival is THE place to build the connections you need to grow your business, and networking is built directly into the programme.Get feedback from a panel of retail buyers at the Tasting Panel.Get personalised advice on your branding, packaging and point of difference from industry experts at The Advisor Zone.Pitch live on stage to a panel of investors. Whether you're looking for pre-seed, seed or series A investment, this is your chance.Who should be there?Founders of emerging FMCG brands interested in accelerating the growth of their businessEarly-stage entrepreneurs who want to understand the opportunities in the FMCG world.Industry experts keen to give back to the industry and inspire the next generation of entrepreneursTeam members of fast growth challenger brands looking to up-skill and gather industry insightsInvestors looking for food and drink startups keen to secure their first round of fundingScaling FMCG brands keen to secure their next supermarket listingWhat's on the agenda?The Leaders' Room: be inspired by the hottest thought leaders that have disrupted the industry on this stage and take part in lively panel discussions with successful food founders who have been there and done it. Powered by Joelson.Retail Buyers' Panels: hear straight from the horse's mouth and understand the latest opportunities in retail, as retail buyers share what they're really looking for and how to get listedFMCG Masterclasses: the Masterclasses will arm you with the skills and knowledge you need in the three key areas of running a challenger business: sales, marketing, AI and operations. Enhance your expertise in these comprehensive sessions. Whether you're a soloprenuer or a head of department with a growing brand, there will be something for you in these tiered topics.Roundtables: get the latest know how from seasoned industry experts in an intimate, small-group setting. Engage in meaningful discussions, receive personalised advice and walk away with actionable strategies you can implement right away in your business.I'm an industry expert. How can I exhibit or sponsor?If you're an industry expert or service provider that loves working with emerging food and drink brands, please reach out to our Partnerships Manager Nancy Calvo at nancy@breadandjamfest.com and she'll be able to take you through the opportunities for this year's festival and how you can get involved. https://cdn-az.allevents.in/events9/banners/365d2860-7be8-11f1-bdfc-2342bfd01096-rimg-w1200-h600-dceef0f2-gmir.jpg Don't just take our word for it....“I joined the very first Bread & Jam Festival 8 years ago and it’s amazing to see that it continues to bring together and inspire food & beverage brands today. The event is like no other - the networking opportunity and camaraderie it brings is absolutely invaluable for challenger brands. — Rushina Shah, Insane Grain“The reputation of Bread & Jam has in the food & drink industry speaks for itself - a genuine must attend event for anyone working in this field.” — Ed Carstairs, GJE “As a food startup, this was the best investment I made last year both financially and time-wise. From a personal point of view, it was incredibly inspiring and seriously useful to be in the same room as so many founders in the same boat.” — Andrew Walker, TeaRex “I always find B&J invaluable, not just in terms of meeting and connecting with people and brands (both old and new) but also as a reminder to me of why we all do what we do.” — Zoe Berry, Buyer at GoPuff“Thanks to Bread & Jam, we were able to get pitching slots with 2 national supermarkets before we had even launched our product . So grateful to Bread & Jam for being such spectacular facilitator." — Yogita Joshi, Gudness“Bread & Jam Fest is THE absolute must-attended event if you plan to start a food or beverage brand or want to scale your existing business.” — Jürgen Ellensohn, Van Der Berg“Thanks for putting on such an awesome event. The fact that we have a platform to tell these stories, only helps make the community stronger (and hopefully healthier). —Hugh Thomas, UGLY Drinks“The first event of its kind, offering a comprehensive programme of talks workshops and networking, covering every aspect of how to start or build a food or drink business.” — The Grocer About Bread & JamBread & Jam are the organisers of the UK's biggest food and drink founders' festival. This year's 2-day conference for emerging and scaling food and drink brands, will bring together entrepreneurs, innovators, investors, buyers, media and industry leaders.There will also be opportunities to pitch your product to buyers from delis, foodhalls (Selfridges, Harrods, Fortnum & Masons), speciality retailers (Whole Foods, Planet Organic, Holland & Barrett), supermarkets (Ocado, Sainsbury's, Tesco, Co-op and more).Bread & Jam also run a comprehensive programme of deep-dive Summits into specialist topics. Who are the founders?Bread & Jam was founded by Jason Gibb and Tara Mei. Passionate about giving emerging brands the opportunities and network to succeed, they held the first food founders' festival in October 2016 at the Institute of Directors. https://cdn-az.allevents.in/events10/banners/369b90f0-7be8-11f1-bdfc-2342bfd01096-rimg-w1200-h360-dcf2f2f2-gmir.jpg Day 1 - Leaders' Room?: 10:20 AM - 10:30 AMCOMPERE AND WELCOMEHost: Harry Turpin - The Savourists?: 10:30 AM - 11:15 AMKEYNOTE - From Creator to Founder: Inside the AMA’S Brand StoryHost: Rachel Ama - AMA's?: 11:30 AM - 12:15 PMLEADERS FIRESIDE CHAT - Sales & MarketingHost: Elin Roberts - Better Nature?: 01:30 PM - 02:15 PMHow PerfectTed Built Europe’s Largest Matcha BrandHost: Levi Levenfiche - PerfectTed?: 02:30 PM - 03:15 PMLEADERS FIRESIDE CHAT - Profits, Exits & Everything InbetweenHost: Phil Hails-Smith - Joelson?: 04:00 PM - 04:45 PMThe Pitching Playbook Host: Laura Tudor - WaitroseDay 1 - FMCG MasterclassTitle?: 10:20 AM - 10:25 AMWELCOME?: 10:25 AM - 11:00 AMAI BEGINNER - Smarter Finance: Using AI & Systems to Scale Your Food BrandHost: Phillip Oakley - Outserve?: 11:10 AM - 11:45 AMOPERATIONS INTERMEDIATE - What Your Manufacturer Won't Tell You Host: Phil Peters; Lara Rodrigues; Tom Felice - Young Foodies?: 11:55 AM - 12:30 PMFINANCE INTERMEDIATE - The 5 Rules of Raising Investment in FMCG Host: Stewart Pennington - Johnston Carmichael Scotland LTD?: 01:30 PM - 02:05 PMFINANCE BEGINNER - Margins, COGS, Value Chains: Launching Host: Marcus Carter - Artisan Food Club?: 02:15 PM - 02:50 PMSALES BEGINNER-The Supplier’s Guide to building a Sell-In Deck for SupermarketHost: Julie Mills - Shrewd Foodie?: 03:00 PM - 03:35 PMSALES ADVANCED - The Founder’s Guide to Amazon, Citrus and Retail Media Host: Ali Shariat - This Way Up?: 04:00 PM - 04:35 PMOPERATIONS ADVANCED - From Listing to Long-Term Growth: The Practical RealitieHost: Rosie Long - Blue Turaco CoffeeDay 1 - Roundtables?: 10:30 AM - 11:15 AMFilling Your Future: Bridging the Gap Between Pure Craft & Production EfficienHost: Lena Hebestreit-Mentors for Makers by Adelphi Manufactur?: 11:30 AM - 12:15 PMHow to Develop a Winning Beverage That Keeps Customers Coming Back for MoreHost: Tracy Gorman - Treatt?: 01:30 PM - 02:15 PMShould your next ops hire be a person or an AI? The £55k question every food Host: Kate Hoffman - Pesto?: 02:30 PM - 03:15 PMWhy Google AI Overview and Chat GPT Aren't Recommending Your Brand Host: Rachel Havers - NIQ?: 04:00 PM - 04:45 PMYour website is your pitch deck: how to make eCommerce win customers AND Host: Jamie Derrick - Real Agency?: 10:30 AM - 10:45 AMAre Your Packaging Choices Fuelling Your Growth - or Holding You Back?Host: Harry Baker - BakPac?: 11:30 AM - 12:15 PMWhat's Your End Game? Host: Bonnie Chung - Miso Tasty?: 01:30 PM - 02:15 PMInfluence the Influencers: The Art of Creative SamplingHost: Colin Butcher - N-FuzeDay 2 - Leaders' RoomTitle?: 10:20 AM - 10:30 AMCOMPERE AND WELCOMEHost: Zoe Fox - Getting To Grow/The Coconut Collab?: 10:30 AM - 11:15 AMKEYNOTE - How We Made Our Mission Our Superpower: The Bold Bean Co StoryHost: Amelia Christie-Miller - Bold Bean Co?: 11:30 AM - 12:15 PMLEADERS FIRESIDE CHAT - Scaling & Manufacturing (GS1 UK podcast)Host: Gulrez Arora - Gymkhana Fine Foods?: 01:30 PM - 02:15 PMKEYNOTE-Cracking the Category: How Two Chicks Went From Zero to Shelf to Exit Host: Anna Richey - Two Chicks?: 02:30 PM - 03:15 PMThe Bread & Jam Time Capsule: 10 Years On (Podcast Powered by GS1 UK)Host: Cemal Ezel - Change Please?: 04:00 PM - 04:45 PMINVEST STAGE - The Breadwinner FinalHost: Giles Brook - White SpaceDay 2 - FMCG MasterclassTitle?: 10:25 AM - 10:30 AMWELCOME ?: 10:30 AM - 11:05 AMAI INTERMEDIATE - Build Your Company Brain: How AI Can Unlock Growth fHost: Robert Berry - Asterley Bros?: 11:15 AM - 11:50 AMSALES INTER MEDIATE - More Marketing, Same Sales? Here’s What’s Missing Host: Kate Williams - KW Marketing?: 01:30 PM - 02:05 PMOPERATIONS BEGINNER - Maximising Sales & Profit:The Hidden Logistics AdvantageHost: Angelos Panayiotou - Windfall Logistics?: 02:15 PM - 02:50 PMFINANCE ADVANCED -Stop the Leaks and Get Paid Faster at Every Stage Host: Stacey van den Aardweg - Fluxo?: 03:00 PM - 03:35 PMAI ADVANCED-Stay Nimble, Move Fast:How Bold Bean Co Scales Smarter with AI Host: Alex Haldane - Bold Bean CoDay 2 - Roundtables?: 10:30 AM - 10:45 AMWhy Investing in Brand is Crucial to Success: How Can Better Branding Unlock GHost: Marcus Allan - Our Creative?: 11:30 AM - 12:15 PM Do I Really Need Certification to Grow My Food Brand — and When Is the Right Host: Zoe Plant - The Food WorksSW?: 01:30 PM - 02:15 PMTHREE OPTIONS: 1. Your Brand, Their Factory, Your Problem 2. Don’t K*ll your BHost: Ed Mitchell - BluNiche UK?: 02:30 PM - 03:15 PMDepodoneHost: Beril Oturmazer - Depodone?: 11:30 AM - 12:15 PMThe FMCG Team of the Future/What Is an MCP, and Why Should a Food Brand Care?Host: Marie Petrovicka - DELLI?: 01:30 PM - 02:15 PMThe Signals That Drive Growth: Turning Consumer Insight into Commercial AdvantHost: Tyson McKeown - Brand Traction - **Event URL**: https://allevents.in/london/bread-and-jam-2026-the-uks-biggest-challenger-brand-festival/100001529194645349 - **Event Categories**: festivals, business, food-truck-festivals, workshops, meetups, art, conferences - **Interested Audience**: - total_interested_count: 2 - **Event Highlights**: - Duration: 8 hours - Location: Business Design Centre - Languages: English ## Ticket Details - **Ticket Price Range**: min: 36, max: 660, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Business Design Centre - **lat**: 51.53559929999999 - **long**: -0.1049696 - **full address**: Business Design Centre, 52 Upper Street, London, United Kingdom ## Event gallery - **Alt text**: Bread & Jam 2026: The UK's Biggest Challenger Brand Festival - **Image URL**: https://cdn-az.allevents.in/events7/banners/0a127c8fd20a9b2da5c389be64213a515ebddbc73c93629fd0724f3c0262cca9-rimg-w1200-h675-dc767476-gmir.jpg?v=1758606759 ## FAQs - **Q**: When and where is Bread & Jam 2026: The UK's Biggest Challenger Brand Festival being held? - **A:** Bread & Jam 2026: The UK's Biggest Challenger Brand Festival takes place on Tue, 14 Jul, 2026 at 09:00 am to Wed, 15 Jul, 2026 at 05:00 pm at Business Design Centre, 52 Upper Street, London, United Kingdom. - **Q**: Who is organizing Bread & Jam 2026: The UK's Biggest Challenger Brand Festival? - **A:** Bread & Jam 2026: The UK's Biggest Challenger Brand Festival is organized by Bread & Jam. - **Q**: Who is this event for? Is it right for me? - **A:** Bread & Jam 2026: The UK's Biggest Challenger Brand Festival is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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