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Beyond Digital: The next wave of Transformation will be led by your people


Beyond Digital: The next wave of Transformation will be led by your people


Use of the term ‘digital transformation’ has become so widespread, it is has lost meaning. To some it describes technology and data, whilst to others it means wholesale behavioural change across the business.

Most organisations have commenced with the heavy lifting, seen externally as improvements to products and services. However, for many organisations there is now a tension between the customer promise and employees’ ability to deliver on it. This can be experienced as:

A scatter-gun approach to the use of technology

A confusion as to what digital actually means for the organisation

A growing chasm between digital practitioners and the rest of the business


Those that understand what the next wave of transformation means for their organisation, will be better equipped to lead their people through change.

Arc has helped leadership within FTSE 250 companies, and similarly complex organisations, to clarify what digital means to their business, and how to navigate the changes it introduces. This session will include:

A self-assessment on the digital change curve

Insights from our Chief Digital Officer seminars

Key actions and provocations to take straight back into the business

Peer-learning opportunities from other change leaders in different industries 


This event is aimed at members of the C-Suite, or senior management, leading transformational change within their organisations. Previous attendees include leaders in Human Resources, Digital, Strategy and Innovation from the following organisations:-

“With their help, we gave leaders a clearer understanding of today’s digital reality – and exploded quite a few myths.”

Head of Colleague Communication & Engagement, British Airways

“One of the most entertaining workshops I’ve had the pleasure of experiencing.”

Head of Digital Change, Euler Hermes, a subsidiary of Allianz

“Really engaged group with very diverse experience. Highly recommended.”

Head of Service Performance and Development, GSK


Eva Appelbaum

Eva is a recognised leader in digital strategy and business transformation. She led digital marketing transformation at the BBC. She has been included in Marketing Week’s Vision100 and the BIMA Hot100 lists, and recently won the 10 Digital Ladies Transformation Award. | LinkedIn

Sandie Bakowski

Sandie is an organisational psychologist, a certified co-active coach as well as a visionary and strategic specialist in behaviour change and employee engagement, she brings a +20-year track record of working on complex, high impact, multi-million roll-out programmes. | LinkedIn

Moshe Braun

Having begun his career as a visual designer, Moshe spent the next fifteen years across user research, software engineering, digital marketing and user-centred design. He co-founded the Future Strategy Club in 2016 in an attempt to challenge the way we think about strategy. | LinkedIn

Owen Valentine Pringle

Owen is a senior digital strategist with over 20 years of experience and has been recognised by the FT as one of the 100 most influential BAME leaders in tech. He has led digital departments at ITN, Sky, Southbank Centre and Amnesty International, where he was Global Director of Digital.  | LinkedIn


Arc's new series of learning sessions will empower your people to deliver your customer promise, because the next wave of transformation is being led by them, not the technology.

Most organisations are already heavily invested in the digital services and infrastructure that enable them to meet current and future customer needs. The heavy lifting and trauma of seismic technological change have already begun, and there’s no turning back.

However, for those tasked with leading change, the reality is falling short of the promise. Although organisations now have the tools they need, in many cases their people feel left behind. Where new, progressive cultures exist they often reside in remote corners of the organisation, leaving other parts untouched by transformation.

In an age of constant change, the ability to adapt is essential for your organisation to survive and thrive. Establishing a culture of learning empowers your people to continuously develop themselves and also the business around them.

Future events in this series will include:-

How to align leadership and know what stop, start and continue

How to build narratives and communicate change in a way that shifts thinking

How to develop leadership behaviours and role models

E-mail dGFsayB8IHRoZWFyYyAhIGdyb3Vw to be kept informed, visit our website at, or keep checking our Eventbrite overview page for more information.

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