# Event Details - **Event Name**: Better B2B South - **Event Start and End Date**: Tue, 15 Sep, 2026 at 09:30 am – Tue, 15 Sep, 2026 at 04:30 pm (+01:00) - **Event Description**: Join us for a day of insight, inspiration & practical talks to help B2B marketers connect, stay ahead & drive growth.About this EventAs part of our growing community, we’re bringing our flagship B2B event to on September 15th for a day of insight, inspiration, and practical conversation designed to bring B2B marketers together to stay ahead, connect and drive meaningful growth.The day is going to be stacked with our agenda reveal coming soon 👀Better B2B South brings together expert perspectives and actionable ideas across the biggest challenges facing B2B marketers today, from aligning sales and marketing for greater impact and measuring what matters, to unlocking smarter creativity, maximising paid media performance, adapting to the evolving search landscape, and navigating the opportunities and challenges of an AI-driven world.Enjoy a welcome breakfast, complimentary lunch, coffee breaks throughout the day, and finish with networking drinks.Agenda🕑: 09:30 AM - 10:00 AMArrival, welcome breakfast and networking☕Info: Enjoy a welcome breakfast upon arrival, giving you the opportunity to get to know fellow attendees and speakers and get settled in for the day.🕑: 10:00 AM - 10:15 AMWelcome to Better B2BHost: Gareth James🕑: 10:15 AM - 10:45 AMLinkedIn Personal Branding: How to go viral, scale influence & pipelineHost: Shoaib AhmedInfo: Learn how to turn your LinkedIn presence, profile and posts into an opportunity-generating engine.🕑: 10:45 AM - 11:25 AMIs Organic Traffic Dead? Rethinking B2B Marketing Metrics in the AI EraHost: Jake ThirdInfo: How AI is reshaping the B2B buyer journey, and what marketers should measure when traffic and MQLs are no longer enough.🕑: 11:25 AM - 12:00 PMUnlocking the Creative DividendHost: Beth Marchant, Strategy Director, System1Info: In a world where marketing budgets are increasingly scrutinised and short-term metrics often overshadow long-term growth, marketers require a playbook that addresses challenger brands and category leaders alike. The Creative Dividend from System1 and Effie offers a practical guide for making advertising predictable, effective and a priority investment.🕑: 12:00 PM - 12:45 PMLunch ️️️️️🕑: 12:45 PM - 01:25 PMThe Great Re-Coupling: When Search and Brand CollideHost: Ben Wood, Performance Director, HallamInfo: Search and brand used to run on entirely separate tracks. AI search has forced them back together. Ben Wood breaks down why, and shares a practical framework for building brand authority that AI systems now reward.🕑: 01:25 PM - 02:00 PMBeyond SEO: Winning Visibility in the New Search LandscapeHost: Radina Ivanova Info: From Google to AI, communities and social platforms, discover how B2B marketers can adapt their search strategies for a changing landscape.🕑: 02:00 PM - 02:30 PMRIP to Static Personas (They Were Boring Anyway) Host: Hayley Phipps, B2B Marketing Manager, Samsung EuropeInfo: If I see one more "Marketing Manager Mark, age 34, likes coffee" slide, I’m going to scream. Your audience isn't a stock photo, so why is your strategy built like they are? We’re going to talk about what the new world order of B2B buying looks like and how using AI to create synthetic personas can help predict your next move and validate your campaigns. If your strategy relies on assumptions made in a 3-hour brainstorm session, this is your intervention.🕑: 02:30 PM - 02:45 PMCoffee and a sweet treat☕🕑: 02:45 PM - 03:30 PMLet's do it: how to win support for brave B2B campaignsHost: Brian Macreadie, Head of Marketing, Addleshaw GoddardInfo: Sharing a few worked examples of creative campaigns and a bit of brutal honesty, in this session we'll take a look at the art of the possible when it comes to B2B creativity, and how to make it possible.🕑: 03:30 PM - 04:00 PMAsk Better B2BInfo: Bring your biggest B2B marketing questions to the table as our speakers come together to share practical advice, fresh perspectives and honest answers. - **Event URL**: https://allevents.in/london/better-b2b-south/100001993010544188 - **Event Categories**: art, digital-marketing - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 7 hours - Location: Coin Street Neighbourhood Centre - Languages: English ## Ticket Details - **Ticket Price Range**: min: 75, max: 75, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Coin Street Neighbourhood Centre - **lat**: 51.5061451 - **long**: -0.110733 - **full address**: Coin Street Neighbourhood Centre, 108 Stamford Street, London, United Kingdom ## Event gallery - **Alt text**: Better B2B South - **Image URL**: https://cdn-az.allevents.in/events6/banners/c0ca75d282eb31d4caea6deb26f45e0683ff1b6f42751151aa4c595ea6c97edb-rimg-w1200-h600-dc494949-gmir.jpg?v=1783519320 ## FAQs - **Q**: When and where is Better B2B South being held? - **A:** Better B2B South takes place on Tue, 15 Sep, 2026 at 09:30 am to Tue, 15 Sep, 2026 at 04:30 pm at Coin Street Neighbourhood Centre, 108 Stamford Street, London, United Kingdom. - **Q**: Who is organizing Better B2B South? - **A:** Better B2B South is organized by Better B2B. - **Q**: Who is this event for? Is it right for me? - **A:** Better B2B South is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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Because behind every click, every campaign, and every conversion are real people, not ones and zeros.Better B2B is where marketers in the B2B space come together, from solo teams to niche markets, to feel seen, supported, and inspired.This is more than a community. It’s a collaborative space built for genuine relationships, shared learning, and meaningful growth. With exclusive resources, peer networking, and events that matter, we’re helping every member learn, grow, and lead - together." } ] } ] ```