# Event Details - **Event Name**: Behind the Shelves: What It Takes to Win Retail Listings - **Event Start and End Date**: Tue, 03 Mar, 2026 at 10:30 am – Tue, 03 Mar, 2026 at 12:30 pm - **Event Description**: For early-stage and aspiring entrepreneurs, or founders scaling into retail, who want to grow with intention rather than guesswork.About this EventBreaking into retail can feel like a black box, unclear expectations, mixed advice, and little transparency around what buyers truly value.In this practical and insight-led workshop, Anne-Sophie Martin-Kukah draws back the curtain on what really happens behind the shelves. Drawing on over a decade of insider experience across FMCG consumer goods for major brands, retail, and challenger brands and she shares the unspoken rules founders are rarely told before approaching retail.Using real-world examples and clear frameworks, participants will:Learn how to position their consumer brand for Success, winning consumer's heart and grabbing buyer's attentionGain clarity on what retailers really look for beyond the productUnderstand how to build a meaningful and commercially viable offer, not just a great ideaLearn how to reduce risk and avoid common pitfalls that cause brands to fail post-launchJoin us and leave with greater clarity on how to position their brand for success, prioritise the right commercial channels at the right time, and make informed decisions about growth; whether retail is immediate or part of a longer-term plan.This event is delivered by Start Up Greenwich – a business support service designed to support aspiring entrepreneurs, start-ups and established businesses to build their entrepreneurial skills and confidence, as well as giving them access to business information and resources. We offer our members a variety of expert-led workshops, 1-2-1's with a business manager, access to business resources, opportunities to trade and test business ideas, co-working and office space, networking events and much more.To sign up as member head here, or you can find us on LinkedIn and Instagram.Anne-Sophie Martin-Kukah is a retail and consumer brand growth consultant with over 15 years’ experience working across global FMCG brands and retailer-facing programmes. She supports both established corporations and founder-led businesses in navigating the realities of building successful consumer brands; from strategic positioning and brand management to commercial retail readiness and long-term growth strategy.Alongside consulting for major consumer brands and sitting on client boards, Anne-Sophie is the founder of Behind the Shelves, a programme designed to demystify retail and create more transparent, accessible pathways for ambitious founders. She is particularly passionate about supporting underrepresented and early-growth brands to succeed in retail by using insider FMCG knowledge that is often kept behind the scenes. - **Event URL**: https://allevents.in/london/behind-the-shelves-what-it-takes-to-win-retail-listings/100001980540952303 - **Event Categories**: business, workshops, art, fine-arts, nonprofit - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: Woolwich Centre Library - **lat**: 51.48946189999999 - **long**: 0.0659993 - **full address**: Woolwich Centre Library, 35 Wellington Street, London, United Kingdom ## Event gallery - **Alt text**: Behind the Shelves: What It Takes to Win Retail Listings - **Image URL**: https://cdn-az.allevents.in/events1/banners/2bb8ee12d4ee565a2552ffcb09dfedf17db0622bf1dbac575bce0e7daf20d0dd-rimg-w1200-h600-dc2a714b-gmir.jpg?v=1769091705 ## FAQs - **Q**: When and where is Behind the Shelves: What It Takes to Win Retail Listings being held? - **A:** Behind the Shelves: What It Takes to Win Retail Listings takes place on Tue, 03 Mar, 2026 at 10:30 am to Tue, 03 Mar, 2026 at 12:30 pm at Woolwich Centre Library, 35 Wellington Street, London, United Kingdom. - **Q**: Who is organizing Behind the Shelves: What It Takes to Win Retail Listings? - **A:** Behind the Shelves: What It Takes to Win Retail Listings is organized by Start Up Greenwich. - **Q**: Who is this event for? Is it right for me? - **A:** Behind the Shelves: What It Takes to Win Retail Listings is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. 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