# Event Details - **Event Name**: Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London - **Event Start and End Date**: Wed, 10 Jun, 2026 at 09:30 am – Wed, 10 Jun, 2026 at 04:30 pm (+01:00) - **Event Description**: Full-day StoryBrand marketing workshop with Dr J.J. Peterson & STORY22. Clarify your brand message to win business with ease.About this EventStruggling to explain what makes your business different?If your marketing feels busy but not impactful…If your website gets traffic but doesn’t convert consistently…If sales conversations take too long because prospects don’t fully “get” what you do…You don’t have a lead problem.You have a clarity problem.Day 1 of Become The Obvious Choice is a full-day, in-person StoryBrand marketing workshop in London led by Dr J.J. Peterson, co-author of Marketing Made Simple and STORY22 Europe's only certified StoryBrand agency.This practical session will help you clarify your messaging so customers instantly understand:What you doWho it’s forWhy it mattersWhy you’re the right choiceThis is actionable strategy, not just interesting theory.You’ll leave with clear, compelling messaging you can use immediately across your website, sales process and marketing campaigns.What You’ll LearnDuring this London StoryBrand workshop, you will:• Identify the real problem your customer is trying to solve• Clarify the emotional drivers behind buying decisions• Position your customer at the centre of your message and your brand as the expert in your field• Build a clear brand narrative for your business• Craft a powerful one-liner that works in meetings, networking, emails, social and online• Understand how to apply Donald Miller's powerful StoryBrand framework to websites, email marketing and sales funnelsUnlike a lot of seminars and workshops that leave you feeling inspired but unclear how to put the learning into practice, this workshop walks you through every step of the process live - so you leave 100% equipped to roll this out.Who Should Attend?This workshop is ideal for:• Founders and CEOs ready to scale• Marketing directors and teams who want a stronger ROI• Professional service firms• Consultants and advisors• Start-ups and growth-stage businesses (£1m+ turnover)Complex businesses like tech, finance and legal where value can be challenging to convey to customers.If growth has plateaued and you suspect your positioning needs sharpening, this day is designed for you.Why StoryBrand?The human brain subconsciously filters out unclear messaging. However, when your communication is clear customers naturally pay attention and:• Conversions improve• Sales cycles shorten• Referrals increase• Marketing becomes easier• Confidence rises across your teamStoryBrand is a highly effective communication framework created by Donald Miller that has taken the world of marketing by storm. This simple 7-step framework will help you strip out confusion, reduce buyer friction and make it easy for customers to say yes to your offer by using the power of story to engage people and convey the value you offer faster.About the dayYour ticket includes hot and cold soft drinks throughout the day as well as a hot buffet lunch served on site. You will be guided through the session by an experienced StoryBrand practitioner who has been intensively trained in this proven methodology. - **Event URL**: https://allevents.in/london/become-the-obvious-choice-day-1-storybrand-marketing-workshop-in-london/100001984334688470 - **Event Categories**: Workshops, Art, literary-art - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 660, max: 660, currency: GBP ## Event venue details - **city**: London - **state**: EN - **country**: United Kingdom - **location**: De Vere Grand Connaught Rooms - **lat**: 51.5156673 - **long**: -0.12056 - **full address**: De Vere Grand Connaught Rooms, 61-65 Great Queen Street, London, United Kingdom ## Event gallery - **Alt text**: Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London - **Image URL**: https://cdn-az.allevents.in/events8/banners/489d8d2dce6ec42c73eb4f5f93d27f608fa8df3c752604bbe021e7d7af5be52d-rimg-w1200-h600-dc020202-gmir.jpg?v=1773034696 ## FAQs - **Q**: When and where is Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London being held? - **A:** Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London takes place on Wed, 10 Jun, 2026 at 09:30 am to Wed, 10 Jun, 2026 at 04:30 pm at De Vere Grand Connaught Rooms, 61-65 Great Queen Street, London, United Kingdom. - **Q**: How much do tickets cost for Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London? - **A:** Tickets for Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London are priced at GBP 660 per person. Here's a full breakdown of available ticket types:Ticket TypePriceAvailabilityGeneral AdmissionGBP 660 + GBP 110 taxAvailable - **Q**: Who is organizing Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London? - **A:** Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London is organized by STORY22. - **Q**: Who is this event for? Is it right for me? - **A:** Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in London, this event is thoughtfully curated to deliver a standout experience worth every moment. If Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Become The Obvious Choice – Day 1 StoryBrand Marketing Workshop in London", "image": "https://cdn-az.allevents.in/events8/banners/489d8d2dce6ec42c73eb4f5f93d27f608fa8df3c752604bbe021e7d7af5be52d-rimg-w1200-h600-dc020202-gmir.jpg?v=1773034696", "startDate": "2026-06-10T09:30:00+01:00", "endDate": "2026-06-10T16:30:00+01:00", "url": "https://allevents.in/london/become-the-obvious-choice-day-1-storybrand-marketing-workshop-in-london/100001984334688470", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "De Vere Grand Connaught Rooms", "address": { "@type": "PostalAddress", "streetAddress": "61-65 Great Queen Street", "postalCode": "WC2B 5DA", "addressLocality": "London", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.5156673", "longitude": "-0.12056" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Full-day StoryBrand marketing workshop with Dr J.J. Peterson & STORY22. Clarify your brand message to win business with ease.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-03-09", "availabilityEnds": "2026-06-10T16:30:00+01:00", "validFrom": "2026-03-09", "lowPrice": "660.00", "highPrice": "660.00", "price": "660.00", "url": "https://allevents.in/london/become-the-obvious-choice-day-1-storybrand-marketing-workshop-in-london/100001984334688470" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-03-09", "availabilityEnds": "", "validFrom": "2026-03-09", "url": "https://allevents.in/london/become-the-obvious-choice-day-1-storybrand-marketing-workshop-in-london/100001984334688470", "price": "660.00", "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "STORY22", "url": "https://allevents.in/org/story22/27558668", "description": "Marketing shouldn’t be complicated, yet many businesses struggle with strategies that don’t connect. At STORY22, we simplify the process by combining the power of storytelling with smart AI-driven efficiencies—helping businesses clarify their message, engage their audience, and drive real growth.By making the customer the hero and leveraging AI to streamline marketing tasks, we free up time for strategic planning and deeper customer connections. The result? More effective, human-centred marketing that stands out in a rapidly evolving world.Founded in 2020, STORY22 supports clients worldwide, helping them grow faster, connect deeper, and future-proof their marketing." } ] } ] ```