Apps Business Summit London 2026

• Creating a meeting point for leaders in mobile app development to share knowledge, network, and discuss possible opportunities
• Sharing best practice around growth, retention, subscription, and monetisation
• Discussing user acquisition and engagement tactics drawn from both games and app marketing
• Examining emerging trends in developing, publishing, and promoting apps
• Building connections between games industry professionals and wider app publishers – 3,000 global games industry delegates attend PGC London conference (with access to this summit via their ticket)
• 1-day summit content, 2-day meeting access (via MeetToMatch meeting platform, as a partner summit of PGC London 2026 conference)

The internationally established PG Connects conference series is excited to launch the Apps Business Summit, a brand new event fully focused on the global app economy.

Taking place at the Barbican on Day 1 of PGC London 2026, the summit will bring together developers, publishers, and growth experts from both games and non-games sectors to explore shared challenges and opportunities.

Covering user acquisition, monetisation, engagement, gamification, and UX/UI design, it will connect innovators behind the biggest language, fitness, dating, entertainment and productivity apps with mobile industry veterans from the world of games.

The UK’s strong focus on digital entrepreneurship makes this summit a natural extension of the PGC ecosystem. Apps Business Summit will become a regular feature in the PGC calendar, strengthening the conference’s position as the leading event for mobile.

• Targeted speakers will include experts from the likes of Duolingo, YouTube, Tinder, Spotify, Amazon, Snapchat, TikTok and more
• Panel topics will include: the gamification of apps, learnings of monetisation from apps to games (and vice versa), AI, privacy, UA and retention
• Audience make up includes non-games app developers and publishers (education, health, lifestyle, entertainment, etc), mobile games studios seeking inspiration from other sectors, app marketing and user acquisition specialists, product managers, growth leads, and monetisation strategists, investors, agencies, and payment solution providers from across the mobile ecosystem

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