# Event Details - **Event Name**: Marketing That Moves People: Storytelling & the Power of Visual Identity - **Event Start and End Date**: Wed, 22 Apr, 2026 at 06:00 pm – Wed, 22 Apr, 2026 at 08:30 pm (+02:00) - **Event Description**: Learn how to build a founder-led brand that people trust and want to buy from.About this EventMost founders know they need to market themselves. Few know how to make people feel something.In 2026, the brands that win won't be the loudest — they'll be the ones that resonate. That means understanding the emotional currents shaping your audience, telling your story with clarity and confidence, and showing up visually in a way that builds instant trust.This special double session brings together two experts — a brand strategist and a professional photographer — to give founders a complete picture of what it takes to build a compelling, credible personal brand in today's market.Whether you're pitching to investors, growing your LinkedIn presence, or simply trying to communicate what makes your business different, you'll leave with practical tools, fresh perspective, and a clear next step.What This Session CoversPart One — Marketing Trends 2026: Reading the Zeitgeist with Yana Basaranovich, Fractional CCO & Brand Strategist · 45 minutesMarketing in 2026 is not about chasing tools or trends. It's about reading the emotional atmosphere of the era — and knowing how to translate it into brand decisions that actually land.Yana will walk you through the 7 key marketing trends shaping 2026, drawn from her work with founders across tech, fashion, and lifestyle brands. Each trend is examined through the lens of consumer psychology — what people are feeling, why it matters, and how your brand can respond with meaning rather than noise.You will explore:How to distinguish megatrends, macrotrends, and microtrends — and why most brands get it wrongWhy nostalgia, micro-joys, and authentic chaos are outperforming polished campaignsHow storytelling universes, digital humans, and sound identity are reshaping brand experienceWhy the Silver Generation represents one of the most overlooked opportunities in marketing todayHow to read the Zeitgeist and apply it to your specific brand DNAA practical framework for choosing the one trend that's right for your business right nowThis is not a trend report. It's a strategic lens for founders who want to build brands that connect on a human level — and grow as a result.Part Two — Visual Storytelling for Founders: How Professional Photography Strengthens Your Personal Brand with Nino Bektashashvili, Portrait & Brand Photographer · 30 minutesYour audience forms an impression of you before they read a single word. That impression comes from your photos.In this session, Nino brings a photographer's perspective on the role of visual identity in personal branding — and why professional imagery is not a vanity investment, but a strategic one. She will show founders how great photography communicates values, personality, and positioning in a single frame, and what it takes to prepare for portraits that truly reflect who you are and what you stand for.You will explore:Why your photography is the first chapter of your brand storyHow professional portraits influence credibility, trust, and first impressions across LinkedIn, your website, and the mediaHow photographers translate personality and narrative into authentic, intentional imagesWhat to consider before a shoot — style, environment, body language, and messageCommon mistakes founders make with personal brand photography, and how to avoid themFollowing the session, attendees will have the opportunity to book a professional on-brand portrait session with Nino directly.FormatPart One: Practical workshop with frameworks and real-world brand examplesPart Two: Presentation with visual case studies and founder-focused guidanceJoint Q&A: 15 minutes with both speakersNetworking: Time to connect with fellow founders after the sessionsWhat You Will Take AwayA clear understanding of the 7 marketing trends defining 2026 — and how to apply them strategicallyA framework for reading cultural and emotional shifts and translating them into brand decisionsPractical communication tactics for LinkedIn and other platformsInsight into how professional photography shapes perception and builds brand authorityA personalised checklist for preparing for a founder photo shootActions you can apply immediately to your personal and business brandWho This Is ForFounders and co-founders at any stageEntrepreneurs building a personal or founder-led brandConsultants, coaches, and independent professionalsAnyone who wants to communicate their story more clearly — visually and verballyNo prior marketing or photography experience requiredAbout the SpeakersYana Basaranovich — Brand Strategist & Fractional CCOYana Basaranovich is the founder of WHYBconsult and a fractional Chief Communications Officer and PR mentor for startups and founder-led companies. She specialises in brandformance — the strategic blend of storytelling and performance marketing that drives measurable growth. With experience across tech, fashion, and lifestyle brands, Yana helps founders build brands that are not only visible, but meaningful. Her recent LinkedIn post on 2026 marketing trends attracted over 700 likes and 130 reposts — a clear signal that this conversation is overdue.Nino Bektashashvili — Portrait & Brand PhotographerNino Bektashashvili is a Georgia-born photographer specialising in portraits and visual storytelling for founders, brands, and professionals. Her work focuses on capturing authentic and confident visual identities that help individuals present themselves clearly and powerfully across digital platforms, media appearances, and business environments. Nino's portraits are designed not just to look professional — but to tell the truth about who her subjects are and what they stand for.Good to KnowDuration: 2 hours (plus networking)Format: In personLanguage: English - **Event URL**: https://allevents.in/ljubljana/marketing-that-moves-people-storytelling-and-the-power-of-visual-identity/100001985359903917 - **Event Categories**: Photography, Art, Business, Workshops - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Ljubljana - **state**: LB - **country**: Slovenia - **location**: Dunajska c. 144 - **lat**: 46.0803247 - **long**: 14.5129489 - **full address**: Dunajska c. 144, 144 Dunajska cesta, Ljubljana, Slovenia ## Event gallery - **Alt text**: Marketing That Moves People: Storytelling & the Power of Visual Identity - **Image URL**: https://cdn-az.allevents.in/events5/banners/03bb15fc5726c7cf9f518d3cc624d174230f9ebab37b79f8a14697275116ec1c-rimg-w1200-h600-dcffffff-gmir.jpg?v=1774852365 ## FAQs - **Q**: When and where is Marketing That Moves People: Storytelling & the Power of Visual Identity being held? - **A:** Marketing That Moves People: Storytelling & the Power of Visual Identity takes place on Wed, 22 Apr, 2026 at 06:00 pm to Wed, 22 Apr, 2026 at 08:30 pm at Dunajska c. 144, 144 Dunajska cesta, Ljubljana, Slovenia. - **Q**: Who is organizing Marketing That Moves People: Storytelling & the Power of Visual Identity? - **A:** Marketing That Moves People: Storytelling & the Power of Visual Identity is organized by FoundHer. - **Q**: Who is this event for? Is it right for me? - **A:** Marketing That Moves People: Storytelling & the Power of Visual Identity is ideal for learners, working professionals, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Ljubljana, this event is thoughtfully curated to deliver a standout experience worth every moment. 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