# Event Details

- **Event Name**: Smarter Marketing Starts with Better Data
- **Event Start and End Date**: Tue, 16 Jun, 2026 at 01:00 pm – Tue, 16 Jun, 2026 at 02:30 pm (+01:00)
- **Event Description**: Marketing and sales can only be as effective as the data behind them. Join us to find out more about how to use your data effectively.About this EventThis session is designed to help growing businesses get more value from their customer data, improve sales tracking, and make better‑informed decisions that drive sustainable growth.This session brings together CRM expertise and data strategy insight to help you move from fragmented systems and patchy reporting to joined‑up, usable data that actually supports decision‑making.What to ExpectData Foundations for Smarter DecisionsGuest Speaker: Meaka EdwardsMeaka will host a session focused on why data matters, how it often becomes messy as businesses grow, and what to do about it. Drawing on over 15 years’ experience building and leading data and insight functions, Meaka will cover:Why data often ends up fragmented, inconsistent, and hard to trustHow to step back and get the fundamentals right: what matters, how performance is measured, and how decisions are madePractical approaches to organising data so it reflects how your business actually operatesYou’ll also explore how strong data foundations enable better use of insight, analytics, and AI—ensuring outputs can be trusted and used in practice, not just reported on.Meaka works closely with SMEs and scale‑ups who are starting to feel the strain of systems and data not quite joining up anymore. This session will help you avoid costly fixes later and build a more structured, scalable way of running the business.CRM Workshop & DemoGuest Speaker: Jenny JonesThis session will explore how a CRM can become the backbone of your sales and marketing activity. Jenny will deliver a practical walkthrough of how to use a CRM system to:Track leads, customers, and sales performance effectivelyBuild visibility across the sales pipelineImprove efficiency through automation and better use of core toolsWhether you’re refining an existing system or starting from scratch, this session will help you:Identify gaps in how your CRM is currently usedImprove sales tracking and reportingApply simple, practical changes to get more value from the tools you already haveThe principles shared are transferable across most CRM platforms, helping you move beyond under‑utilised features and towards a system that genuinely supports growth.👥 Why attend:SME owners and foundersSales and marketing leadersOperations, data, and CRM leadsBusinesses looking to improve customer tracking, reporting, and decision‑makingIf you want your marketing and sales efforts to work smarter, not harder, this session is for you.🗣️ Our guest speakers:Meaka Edwards - Meaka Edwards | LinkedInJenny Jones - Jenny Jones | LinkedIn📲 Download our Accelerator app to get the most out of your journey:Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.Download on the App Store: https://qrfy.io/yb7Bd5y23FGet it on Google Play: https://qrfy.io/cdnAaSwxL2
- **Event URL**: https://allevents.in/leeds/smarter-marketing-starts-with-better-data/100001987675457801
- **Event Categories**: workshops, art, fine-arts, drawing-painting
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Leeds
- **state**: EN
- **country**: United Kingdom
- **location**: 2 Whitehall Quay
- **lat**: 53.7956199
- **long**: -1.5520546
- **full address**: 2 Whitehall Quay, 2 Whitehall Quay, Leeds, United Kingdom

## Event gallery

- **Alt text**: Smarter Marketing Starts with Better Data
  - **Image URL**: https://cdn-az.allevents.in/events9/banners/b879e0bae605d53e3f6831ea3d3f082abc767581c0e64cfa694469ea94237bb0-rimg-w1200-h600-dcf1ebf9-gmir.jpg?v=1777379958

## FAQs

- **Q**: When and where is Smarter Marketing Starts with Better Data being held?
  - **A:** Smarter Marketing Starts with Better Data takes place on Tue, 16 Jun, 2026 at 01:00 pm to Tue, 16 Jun, 2026 at 02:30 pm at 2 Whitehall Quay, 2 Whitehall Quay, Leeds, United Kingdom.
- **Q**: Who is organizing Smarter Marketing Starts with Better Data?
  - **A:** Smarter Marketing Starts with Better Data is organized by NatWest Entrepreneur Accelerator .
- **Q**: Who is this event for? Is it right for me?
  - **A:** Smarter Marketing Starts with Better Data is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Leeds, this event is thoughtfully curated to deliver a standout experience worth every moment. If Smarter Marketing Starts with Better Data sounds like your kind of event, don't wait - spots fill up fast.

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