# Event Details - **Event Name**: NUX Leeds: Design Leadership & Cognition Over Metrics - **Event Start and End Date**: Wed, 02 Sep, 2026 at 06:00 pm – Wed, 02 Sep, 2026 at 08:00 pm (+01:00) - **Event Description**: Explore tried and ture pathways into design leadership, as well as optimising designs that impact businesses by leveraging psychology.About this EventEvent DetailsJoin us for our September NUX Leeds event, where we’re excited to welcome two fantastic speakers.Come learn, make new user-centred design friends, have some food and drink 🍻 (it’s on us!), and learn something new!1st Talk: Design Leadership.SummaryMaking the move from being one of the team, to design leadership can be daunting.What kind of leader do you want to be? How do you do the best by people? And how do you actually make the move?In this session, we’ll break down design leadership, explore pathways, and look at ways that you can develop your leadership, all with examples of where Llara has gone right, and wrong.Come along to this talk if you’re an aspiring design leader (and maybe learn that you are already one!), you’re early in that journey, you want to understand more about potential pathways, or you just want to hear about some of the things someone else has done right, and wrong!You’ll learn:Understand ways in which you can build your leadership skills.Learn from personal experience about some of the mistakes in becoming a design leader.Explore how you might replicate some of Llara’s wins on a squiggly career path.About Llara GeddesLlara is Solutions Director, formerly UX Principal and Practice Group Lead, at AND Digital. She’s spent over 10 years in UX, in consulting and in-house roles, and has been leading UX teams for the last 6+ years. She’s worked across myriad sectors and clients and is happiest in research and strategy spaces.But loves being involved in solutions too. She’s a big believer in industry taking part in closing the digital skills gap, and is passionate about supporting women and girls into tech.Pronouns: She / Her2nd Talk: Cognition Over MetricsSynopsisIn “Cognition Over Metrics,” Scott explores how cognitive biases, behavioural patterns and human psychology influence conversion, retention and UX outcomes.The talk moves beyond screens and surface-level metrics to explore how designers can connect human behaviour with strategic business impact - using behavioural insight to make stronger decisions, develop better hypotheses and demonstrate the value of UX.As AI increasingly automates design, testing and optimisation, Scott considers what makes designers uniquely valuable: understanding people, thinking strategically and connecting customer needs to business outcomes.Ultimately, the talk explores how designers can move beyond execution, strengthen their influence and maintain a meaningful seat at the table in the age of AI, complementing the wider theme of design in leadership.You’ll learn:Understand how cognition influences behaviour - how biases, mental shortcuts, and psychological principles can affect conversion, retention, and user decisions.Connect UX decisions to business outcomes - move beyond improving interfaces to understanding how design can influence metrics such as conversion, retention, and customer value.Think more strategically as a designer - communicate UX decisions in terms that resonate with product, marketing, leadership, and commercial stakeholders.About Scott HendersonScott Henderson is a UX and Conversion Rate Optimisation professional with a “squiggly” career spanning digital marketing, e-commerce and UX.His career has been driven by a longstanding fascination with behavioural psychology and experimentation - in particular, understanding why people make the decisions they do and how this can shape better digital experiences.With a Master’s degree in User Experience Design and over 6+ years of experience across B2B and B2C e-commerce, Scott explores the intersection of UX, psychology, experimentation and commercial strategy.Pronouns: He / Him📍VenueLloyds Banking Group Leeds.11 & 12 Wellington Pl, Leeds LS1 4APTo enter the office front, doors will close at 6:20 pm at the very latest, due to security reasons. Our networking session will start immediately after.Networking & RefreshmentsAfter the talk, stay for a chance to network with fellow UX professionals while enjoying free sandwiches, snacks and refreshments, kindly provided by our sponsors, Lloyds Banking Group.Our SponsorsLloyds Banking GroupLloyds Banking Group is a leading UK-based financial services group. They provide a wide range of banking and financial services, focused primarily on retail and commercial customers. Their purpose is Helping Britain Prosper. They do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.Lloyds Banking Group incorporates many household names, including Lloyds Bank, Bank of Scotland, and Scottish Widows, making their combined history stretch back more than 300 years.IdeasmithsIdeasmiths are a diverse collective of individuals with extensive experience working on digital products. They're user researchers, interaction designers, strategists, and coaches who thrive working in multidisciplinary agile teams.Tickets🎫 This event is free to attend, but spaces are limited – secure your spot now!We look forward to seeing you there! 🙌By booking a ticket, you confirm it is OK for NUX to store your details so they can run this event and contact you about it. - **Event URL**: https://allevents.in/leeds/nux-leeds-design-leadership-and-cognition-over-metrics/100001998252154987 - **Event Categories**: fitness, Art, Business - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 2 hours - Location: Lloyds Banking Group - Wellington Place Office - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: GBP ## Event venue details - **city**: Leeds - **state**: EN - **country**: United Kingdom - **location**: Lloyds Banking Group - Wellington Place Office - **lat**: 53.795477 - **long**: -1.5572633 - **full address**: Lloyds Banking Group - Wellington Place Office, 11 & 12 Wellington Place, Leeds, United Kingdom ## Event gallery - **Alt text**: NUX Leeds: Design Leadership & Cognition Over Metrics - **Image URL**: https://cdn-az.allevents.in/events5/banners/e60d81134ae0e1dd641b98be8644fbaa00a9ed3664c451156eeb8e5b778ccddd-rimg-w1200-h600-dc188818-gmir.jpg?v=1787257509 ## FAQs - **Q**: When and where is NUX Leeds: Design Leadership & Cognition Over Metrics being held? - **A:** NUX Leeds: Design Leadership & Cognition Over Metrics takes place on Wed, 02 Sep, 2026 at 06:00 pm to Wed, 02 Sep, 2026 at 08:00 pm at Lloyds Banking Group - Wellington Place Office, 11 & 12 Wellington Place, Leeds, United Kingdom. - **Q**: Who is organizing NUX Leeds: Design Leadership & Cognition Over Metrics? - **A:** NUX Leeds: Design Leadership & Cognition Over Metrics is organized by Northern User Experience. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "NUX Leeds: Design Leadership & Cognition Over Metrics", "image": "https://cdn-az.allevents.in/events5/banners/e60d81134ae0e1dd641b98be8644fbaa00a9ed3664c451156eeb8e5b778ccddd-rimg-w1200-h600-dc188818-gmir.jpg?v=1787257509", "startDate": "2026-09-02T18:00:00+01:00", "endDate": "2026-09-02T20:00:00+01:00", "url": "https://allevents.in/leeds/nux-leeds-design-leadership-and-cognition-over-metrics/100001998252154987", "location": { "@type": "Place", "name": "Lloyds Banking Group - Wellington Place Office", "address": { "@type": "PostalAddress", "streetAddress": "11 & 12 Wellington Place", "postalCode": "LS1 4AP", "addressLocality": "Leeds", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "53.795477", "longitude": "-1.5572633" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Explore tried and ture pathways into design leadership, as well as optimising designs that impact businesses by leveraging psychology.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-08-20", "availabilityEnds": "2026-09-02T20:00:00+01:00", "validFrom": "2026-08-20", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/leeds/nux-leeds-design-leadership-and-cognition-over-metrics/100001998252154987" }, { "@type": "Offer", "availability": "https://schema.org/SoldOut", "priceCurrency": "GBP", "availabilityStarts": "2026-08-20", "availabilityEnds": "", "validFrom": "2026-08-20", "url": "https://allevents.in/leeds/nux-leeds-design-leadership-and-cognition-over-metrics/100001998252154987", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Northern User Experience", "url": "https://allevents.in/org/northern-user-experience/21546683", "description": "We’re a bunch of usability enthusiasts who like to get together to talk about anything and everything to do with the user experience – sharing knowledge, sparking ideas and supporting each other.\n\n\nWe’re non-charging, non-profiteering, non-egomaniacal, friendly, normal people who like informal, sociable meetings that give us something to think about.\n\n\nOur bi-monthly meetings are held on either side of the Pennines – Manchester at the start of the month, and Leeds at the end of the month. We’ve also just started an NUX group in Newcastle, so if you’re up that way keep your eyes peeled for details of the first NE event.\n\n\nThese meetings are completely free and open to anyone who’s interested in user experience, whatever work you do or discipline you study. And if you’d like to speak at one, you’re very welcome – we want to encourage as many people as possible to take part." } ] } ] ```