

# Event Details

- **Event Name**: PMR Pre-Day
- **Event Start and End Date**: Tue, 12 May, 2026 at 08:00 am – Tue, 12 May, 2026 at 04:30 pm (-07:00)
- **Event Description**: PMR Pre-Day helps Microsoft partners turn marketing into revenue with actionable insights, real strategies, and a clear go-to-market plan.About this EventFor Partners Focused on Turning Marketing Into RevenueThe  is a focused, hands-on experience for Microsoft partners looking to turn marketing efforts into measurable growth.Designed for marketers, sales leaders, partner managers, and revenue-focused teams, this pre-day brings together modern go-to-market strategy, real partner insights, and practical frameworks to help you better align, influence buying committees, and drive pipeline.This isn’t theory or surface-level inspiration. It’s built for operators - people responsible for results.Why AttendAlign marketing, sales, and BD around revenue - not activityUnderstand how buying committees actually make decisionsLearn what’s working right now across partner go-to-marketWalk away with strategies you can implement immediatelyWhat You’ll CoverBuying Committees &amp; Modern Buyer BehaviorRevenue Alignment Across Marketing, Sales &amp; BDAI &amp; Discoverability in the Buyer JourneyEvents-to-Pipeline StrategyPartner &amp; Channel MarketingModern Demand GenerationWho Should AttendPartner marketers &amp; demand gen leadersSales &amp; business development leadersPartner &amp; alliance managersGrowth-focused executivesWhat You’ll Leave WithA clearer, more aligned revenue strategyPractical ideas to improve pipeline and conversionA better understanding of how today’s buyers actually buyA focused action plan you can put to work immediately https://cdn-az.allevents.in/events5/banners/1195d4f0-23b9-11f1-a65f-5fbb58f23dd1-rimg-w1112-h740-dc93938e-gmir.jpg " Loved the content, and the sense of community amongst the marketers in the room. This has been my DynamicsCon highlight the last two years! " - Kelly M"I found the 2024 Partner Marketing Event incredibly valuable. It offered a great opportunity to network and actionable ideas I could go home and implement immediately. Highly recommended if you want to stay ahead of the curve in elevating your short- and long-term marketing efforts!" - Lynda H"The first Biz Apps partner event was great and did not disappoint. I walked into the event feeling some imposter syndrome, but that quickly went away because everyone was welcoming and eager to share their knowledge. I left the event feeling excited for what's to come and can't wait until next years event." - Kristen HPMR Agenda🕑: 07:00 AM - 08:00 AMBreakfast🕑: 08:00 AM - 08:15 AMOpening Remarks🕑: 08:15 AM - 08:45 AMMicrosoft KeynoteHost: Cecila Flombaum🕑: 08:45 AM - 09:30 AMBuying Committees &amp; Go-To-Market Motions in a Digital-First World PanelHost: Sam Bush - CMO, Dooap🕑: 09:30 AM - 10:15 AMRevenue Alignment Panel: Marketing, Sales &amp; BD PanelHost: Tiffany Allen - Director of Alliances, Corpay🕑: 10:15 AM - 10:30 AMNetworking Break🕑: 10:30 AM - 11:00 AMPeer Discussions on Growth🕑: 11:00 AM - 11:30 AMSh*t, I’m Losing Website Traffic: AI-Powered Strategies to Detect &amp; FixHost: Jon Rivers - COO, MarketeeryInfo: "Your traffic is dropping, your visibility is fading, and your brand is slipping from search results. 
The panic is real, but it’s also a signal to evolve. 
In “Sh*t, I’m Losing Website Traffic: AI-Powered Strategies to Detect, Fix, &amp; Thrive,” learn how to identify what’s causing the drop, fix it fast, and rebuild stronger using the AI branding rule book. 
Discover how to optimize for AI search, keep your brand consistent, and create a future-ready strategy that helps your site recover and grow."🕑: 11:30 AM - 12:30 PMLunch🕑: 12:30 PM - 01:00 PMHow to Run Lean Marketing and Still Deliver ResultsHost: Stephanie McColly - CMO, Crestwood AssociatesInfo: Marketing in a lean organization is rarely short on effort. It is short on time, context, and clarity. Marketers are often juggling campaigns, events, content, and sales requests while trying to deliver results with limited resources.
This session is a practical walkthrough of how to run lean marketing effectively using simple operating rhythms and the Microsoft tools most teams already rely on.
We’ll cover:
	• how to decide what marketing should focus on and what to stop doing
	• how to use Microsoft Teams, Planner, and Outlook to create execution rhythm without more meetings
	• how to stay aligned with sales and service using Dynamics data instead of guesswork
	• how to track progress with simple signals
	• how to deliver results without adding tools, people, or chaos
Attendees will leave with a realistic way to organize their marketing work and use Microsoft tools to support focus, follow-through, and delivery.🕑: 12:30 PM - 01:00 PMThe Revenue Team: How Sales and Marketing Together Drive Pipeline GrowthHost: Donna Krizik - Owner, Krizik Marketing GroupInfo: In many Microsoft partner organizations, marketing generates leads while sales owns revenue. The result is often a disconnect between marketing activity and actual business growth.
High-performing partners take a different approach: they operate as revenue teams, where marketing and sales share responsibility for pipeline creation and deal progression.
In this session, we’ll explore how successful partner organizations align marketing and sales around shared revenue goals. You’ll learn how marketing can support pipeline creation, how campaigns can influence opportunities already in progress, and how teams can build feedback loops that improve both marketing performance and sales outcomes.
If you want marketing to have a measurable impact on revenue—not just activity—this session will show how to align teams around real business results.🕑: 01:00 PM - 01:30 PMAligning ISVs and VARs: A Guide to Partner MarketingHost: Lauren Castaloo - Channel Marketing ManagerInfo: "Building a partner marketing program that VARs actually engage with requires a clear strategy, strong alignment, and practical execution. In this session, an ISV, VAR, and consultant share a real-world, multi-perspective framework for building and scaling partner marketing programs.
TrueCommerce brings the ISV perspective, Western Computer provides the VAR viewpoint, and The ISV Society shares lessons from designing partner programs as a consultant, highlighting what motivates partners to participate in co-marketing and recommend ISV solutions. Attendees will leave with actionable checklists, enablement best practices, and key considerations to help design partner marketing programs that drive adoption, collaboration, and growth.
Key Takeaways:
- A practical framework for building a partner marketing program from the ground up
- What VARs actually look for before committing to co-marketing with an ISV
- Partner enablement essentials: content, messaging, incentives, and support that 🕑: 01:00 PM - 01:30 PMWin the Deals You Already Have: The Framework That Increases Microsoft PartnerHost: Robert Triggs - CEO, Rapid Transformational Results-RTRInfo: Most Microsoft partners focus on generating more leads. But the fastest path to revenue is often winning more of the opportunities you already have.
After hundreds of sales cycles inside the Microsoft ecosystem and a reputation for consistently winning competitive deals, Rob Triggs developed the Opportunity Acceleration Framework, a practical system partners can use to strengthen active opportunities and dramatically improve win rates.
In this interactive session, Rob will break down the core elements of the framework and walk through three of the most powerful tools partners can use to improve deal strategy, stakeholder alignment, and sales momentum.
The highlight of the session will be a live Opportunity Hardening Workshop, where a volunteer partner can anonymously bring a real opportunity and work through the framework with Rob in real time to strengthen their path to winning the deal.
Attendees will leave with a practical handout version of the Opportunity Accelerator tool they🕑: 01:30 PM - 02:00 PMSaying Goodbye to the CMO Role - Why Everyone is a CRO nowHost: Khaled Nassra - Managing Director, Enki ConsultingInfo: The traditional boundaries between marketing, sales, and revenue operations are disappearing. Today’s growth organizations no longer treat marketing as a top-of-funnel function. Instead, every leader is accountable for revenue outcomes.
In this session, we’ll explore why the role of the Chief Marketing Officer is evolving into a broader revenue leadership function and how modern teams are aligning around pipeline, customer expansion, and measurable growth. We’ll discuss what this shift means for marketing leaders, sales teams, and executives who want to build a more integrated go-to-market strategy.
If you’re responsible for growth, pipeline, or customer value, this session will help you rethink how marketing and revenue teams operate together in the modern B2B organization.🕑: 02:00 PM - 02:15 PMNetworking Break🕑: 02:15 PM - 03:00 PMMicrosoft Session🕑: 03:00 PM - 03:15 PMThe Real Cost of “Just Showing Up”: Building Revenue Discipline Around EventsHost: Ateret Goldman - Revenue Team Generator, MekormaInfo: In today’s revenue environment, every marketing dollar gets questioned.
Field events are often one of the biggest discretionary investments Microsoft partners make, but most teams do not calculate what they truly cost.
Not just the sponsorship fee. The prep cycles. The travel days. The executive time. The internal coordination. The follow-up that either happens… or does not.
Events do not usually fail because of effort. They fall short because no one fully understands or takes accountability for the investment end to end.
This session focuses on building discipline around that reality. We will walk through a practical way to account for the real cost of participation, pressure-test event decisions, and shift internal conversations from “we showed up” to “was this worth the investment?”🕑: 03:15 PM - 04:30 AMEvents to Pipeline PanelHost: Emilie Toll - Go -to-Market Consultant🕑: 04:00 PM - 04:30 PMKey Takeaways &amp; Personal Revenue Workbook
- **Event URL**: https://allevents.in/las-vegas/pmr-pre-day/100001985514000825
- **Event Categories**: business, performances, workshops, entertainment, meetups, volunteering
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fpmr-pre-day-tickets-1985514000825
- **Ticket Price Range**: min: 495, max: 495, currency: USD

## Event venue details

- **city**: Las Vegas
- **state**: NV
- **country**: United States
- **location**: Fontainebleau Las Vegas
- **lat**: 36.1373971
- **long**: -115.1594354
- **full address**: Fontainebleau Las Vegas, 2777 South Las Vegas Boulevard, Las Vegas, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Dynamics User Group (https://allevents.in/org/dynamics-user-group/19123925)

## Event gallery

- **Alt text**: banner
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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events3/banners/fead83c62a8444be449184427889218b2a6297f89b963ea9f1b3e62f58ac6cea-rimg-w400-h400-dc621b37-gmir.jpg?v=1773941321

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 12 May, 2026 at 08:00 am (-07:00)
- **Q**: Where is the event happening?
  - **A:** Fontainebleau Las Vegas, 2777 South Las Vegas Boulevard, Las Vegas, United States
- **Q**: What is the ticket price?
  - **A:** starting from 495 up to 495 USD
- **Q**: Who is organizing the event?
  - **A:** Dynamics User Group
- **Q**: What type of event is this?
  - **A:** business, performances, workshops, entertainment, meetups, volunteering
- **Q**: Where can I find ticket details about PMR Pre-Day ?
  - **A:** You can find ticket details about this event on AllEvents.

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