

# Event Details

- **Event Name**: Future-Proofing SEO: What Really Matters in 2026 (And How to Ignore Everything Else)
- **Event Start and End Date**: Thu, 22 Jan, 2026 at 11:00 am – Thu, 22 Jan, 2026 at 01:00 pm
- **Event Description**: ????? ???????
Doors open at 11 am and the event begins at 11:30 am. 
Stop guessing. The noise around generative AI in search is louder than ever, making it impossible to know where to focus your resources. This is your 90-minute essential guide for marketing and business leaders who are tired of chasing fleeting trends and ready to build a truly resilient organic SEO strategy.

Our panel of five leading SEO experts will show you how to cut through the static and focus exclusively on the core fundamentals that Google and other search engines will continue to reward through 2026 and beyond.

This is a bring-your-own lunch event. Drinks and snacks will be provided.

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The Candy Factory, 6th Floor – 342 N Queen St. Lancaster, PA 17603

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CMO’s, Small Business Owners, marketing practitioners

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Ever since he first got connected to the internet (AOL dial-up in 1997), Brandon has been building things online, including personal blogs and websites for churches &amp; non-profit organizations. After serving as an ordained minister for 5 years, Brandon made the switch to digital marketing in 2015. As an SEO Strategist at Sterling Sky, he helps businesses of all sizes get found by their target audience online.

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Lorianna Sprague is a veteran SEO professional with 17 years of experience in search engine optimization, digital strategy, and content performance. She began her SEO career in 2008 and has since partnered with brands of all sizes to improve visibility, strengthen site architecture, and drive long-term organic growth. Lorianna is the Founder and CEO of UPFRONT MKTG, a Lancaster-based marketing agency, where she blends her analytical approach, technical expertise, and collaborative style to deliver impactful, measurable results.

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Justin Emig is a Chief Digital and Technology Officer and growth leader known for bridging the gap between cutting-edge technology and measurable marketing results. With over 15 years of experience leading digital transformation for both D2C and B2B brands, Justin specializes in architecting scalable, enterprise-level SEO strategies that deliver massive organic traffic growth.

As a C-suite executive, he drove a comprehensive SEO and content strategy that regularly results in top 10 rankings for revenue-driving queries. Justin has consulted for many Fortune 100 organizations, including Anheuser-Busch InBev. His expertise lies in using technical fluency (data, infrastructure, and AI) to build durable organic growth machines that yield high-value customer acquisition.

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Jonathan Bentz is a Growth Strategist at Direct Online Marketing in Pittsburgh. Bentz is an SEO veteran with 20-plus years in the digital marketing game. He’s worked as an in-house marketer and agency guy, advised companies from startup size to Inc. 5000 stage, guested on panels and podcasts, spoken at conferences, and lives the mountain life with a wife, 3 kids, and 2 golden retrievers.

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Michael Arrieta is a seasoned SEO strategist and data storyteller currently building free SEO tools, writing, and consulting. With a deep interest in the intersection of AI and search, he’s exploring advanced use cases for SEO crawlers using custom JavaScript and automation. His work helps brands enhance visibility, fix technical gaps, and scale performance through smart, intent-focused SEO strategies.
- **Event URL**: https://allevents.in/lancaster/future-proofing-seo-what-really-matters-in-2026-and-how-to-ignore-everything-else/200029479839956
- **Event Categories**: digital-marketing, business, kids, artificial-intelligence
- **Interested Audience**: 
  - total_interested_count: 1

## Ticket Details

- **Ticket URL**: https://lancastercollective.com/event/future-proofing-seo-what-really-matters-in-2026-and-how-to-ignore-everything-else/?utm_source=AllEvents.in&utm_medium=event-discovery-platform&utm_campaign=lancaster-events

## Event venue details

- **city**: Lancaster
- **state**: PA
- **country**: United States
- **location**: The Candy Factory
- **lat**: 40.043895497124
- **long**: -76.307451725006
- **full address**: The Candy Factory, 349 N Market St, Lancaster, PA 17603-2796, United States

## Event Organizer details

- **affiliate_id**: 2
- **organizer**: Lancaster Collective (https://allevents.in/org/lancaster-collective/27337705)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/91a7a698acd254b11ad73b58c6bc2b5ae259c3f37ef4d9739c9c9379c78cde96-rimg-w1080-h1350-dc303030-gmir?v=1769027918
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/81f4f86f4af059435a9e59fc23225302fe79d92c54bd447d68b91a49910fbbd4-rimg-w300-h300-dc464648-gmir?v=1769027918

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 22 Jan, 2026 at 11:00 am
- **Q**: Where is the event happening?
  - **A:** The Candy Factory, 349 N Market St, Lancaster, PA 17603-2796, United States
- **Q**: Who is organizing the event?
  - **A:** Lancaster Collective
- **Q**: What type of event is this?
  - **A:** digital-marketing, business, kids, artificial-intelligence
- **Q**: Where can I find ticket details about Future-Proofing SEO: What Really Matters in 2026 (And How to Ignore Everything Else) ?
  - **A:** You can find ticket details about this event on AllEvents.

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