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Crafting a Winning Brand


Crafting a Winning Brand

One Day Transformational Workshop
‘Crafting a Winning Brand’
a session for the Creative Genius

”The strategic brand consultancy behind Brand Ideas, delivers unique and highly valued workshops designed to give our clients the clarity and confidence in the strategic direction of their brands”. Arshad Awan

Who Should Attend:
Business & Company Directors, CEOs, Marketing & Advertising Professionals, Creative Directors, PR Managers, Designers, Business Strategists, Policy Makers, Entrepreneurs

Session Offers:
This is a hands-on workshop in which you will learn how to position your brand(s) for optimal success in the marketplace. The workshop includes a number of exercises which will help you learn how to develop the strong components of your brand positions.

• Brand Dynamics
• Brand Personality
• Brand Promise
• Brand Essence
• Brand Benefits
• Competitive Frame of Reference
• Target Audience/Market

Simulations, Brain Storming, Mind Power, Application Activities, Skill Building Exercises, & ‘Expect-the-Unexpected’

Course Leader:
Arshad Awan Is an expert brand strategist, author of the famous book "Branding Matters!" proficient educator of branding, competent branding workshop conductor and an adept blogger on branding &marketing topics. Arshad has developed and modernized more than 300 brands and is intensively engaged in brand ideation, brand incubation, brand development, brand troubleshooting, brand modernization and proving brand promise with leading national and multinational companies on strategic business front.

When & Where:
Thursday, September 27, 2018 @ Hospitality Inn Lahore - Pakistan
Duration 10 am - 5 pm | Learning Investment Rs.16,000/person (excluding taxes) Register before Sep 23.
10% Early Bird Discount for first 10 participants only

For Registration


Also check out other Workshops in Lahore, Arts Events in Lahore, Business Events in Lahore.

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Map Hospitality Inn - Lahore, 25 - Egerton Road, Lahore, Pakistan-54000, Lahore, Pakistan
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