

# Event Details

- **Event Name**: Modern Selling for Modern Buyers
- **Event Start and End Date**: Tue, 17 Mar, 2026 at 11:00 am – Tue, 17 Mar, 2026 at 03:00 pm
- **Event Description**: Behavioural Insight, Digital Tools and High-Value ConversationsAbout this EventAbout the WorkshopToday’s buyers are more informed, more cautious and harder to influence than ever before. Traditional selling approaches no longer deliver consistent results.This interactive workshop is designed for SME business owners who want to build a more predictable, modern sales process — from smarter lead generation through to confident negotiation and long-term client advocacy.You will learn how to:• Attract and qualify higher-quality leads• Strengthen trust using social proof and relationship selling• Handle objections without unnecessary discounting• Use behavioural insight to improve conversion• Apply practical digital tools to support pipeline growthYou will leave with a clear diagnosis of your current sales approach and how to improve itPlease note: this workshop is for alumni of Help to Grow Management, please only book the alumni tickets if you have taken part in the course: https://smallbusinesscharter.org/help-to-grow-management (course alumni may bring a colleague- please do email s.white@kingston.ac.uk to let us know if you plan to). There are also limited tickets avaliable for businesses who are non-alumni to select but they must have at least 5 employees to be eligible to attend.Richard Keogh – Business Mentor &amp; Strategic Advisor:Experienced CEO | University Lecturer | Growth Mentor for SMEs, Nonprofits &amp; Start-upsRichard is a senior business mentor with over 35 years of leadership experience in national and international media and marketing companies. Formerly Managing Director of Kantar Media's European consultancy business, he has spent the past few years mentoring businesses and rising entrepreneurs across London.Richard brings a real-world commercial lens to early-stage and community businesses, helping founders translate their passion into financially sustainable, operationally sound ventures. He’s equally comfortable helping with marketing strategy, business model clarity, growth planning, or managing difficult change.Currently a business and entrepreneurship lecturer at Kingston University, Richard also mentors MBA students and business owners through the Help to Grow programme and privately. Help to Grow Alumni ProgramThe Alumni Workshop series are designed to help managers and key decision makers of SMEs create nurturing work environments through supportive peer ecosystems. The initiative is part of the Help to Grow Programme at Kingston University led by Dr Bahare Afrahi since 2021.For questions about these events please email Sophie White, SMEs relation lead, s.white@kingston.ac.uk.The Help to Grow Management programmeOur Help to Grow Management programme is a 12-week course designed for managers and small business owners who are interested in innovation, resilience, and improving. Since 2021 we have successfully helped over 600 SME owners’ managers to grow their business and take it to the next level since.To find out more about more including upcoming start dates at Kingston Business School contact Maliha Haider, Marketing lead of the programme at Kingston University London. S.M.Haider@kingston.ac.uk
- **Event URL**: https://allevents.in/kingston-upon-thames/modern-selling-for-modern-buyers/100001984063266640
- **Event Categories**: workshops, business
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fmodern-selling-for-modern-buyers-tickets-1984063266640
- **Ticket Price Range**: min: 0, max: 0, currency: GBP

## Event venue details

- **city**: Kingston upon Thames
- **state**: EN
- **country**: United Kingdom
- **location**: Kingston Business School
- **lat**: 51.4290589
- **long**: -0.265131
- **full address**: Kingston Business School, Kingston Hill, Kingston upon Thames, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Faculty of Business and Social Sciences, Kingston University London (https://allevents.in/org/faculty-of-business-and-social-sciences-kingston-university-london/23213179)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events8/banners/d8ac7b598fbb0fae5d4ac5c9418d122e94b91609c395669adfadfc8b4de47779-rimg-w1200-h600-dcbac8ed-gmir.jpg?v=1772799799
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events8/banners/cd3224dd101a202b40761136597478c501a2d55a1e4f975018b0b27d84194449-rimg-w400-h400-dcbac8ed-gmir.jpg?v=1772799798

## FAQs

- **Q**: When is the event happening?
  - **A:** Tue, 17 Mar, 2026 at 11:00 am
- **Q**: Where is the event happening?
  - **A:** Kingston Business School, Kingston Hill, Kingston upon Thames, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 GBP
- **Q**: Who is organizing the event?
  - **A:** Faculty of Business and Social Sciences, Kingston University London
- **Q**: What type of event is this?
  - **A:** workshops, business
- **Q**: Where can I find ticket details about Modern Selling for Modern Buyers ?
  - **A:** You can find ticket details about this event on AllEvents.

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