# Event Details - **Event Name**: The Business of Creativity: A Producing Guide - **Event Start and End Date**: Sat, 15 Nov, 2025 at 10:00 am – Sat, 15 Nov, 2025 at 05:00 pm - **Event Description**: Learn how to turn your creative ideas into successful projects at The Business of Creativity: A Producing Guide event!About this EventThe Business of Creativity: A Producing GuideEver wondered how creative projects actually get off the ground? Join me, Sarah Penney, a working theatre producer with a decade of experience making shows and community projects happen across the UK, for a one-day workshop all about the practical side of producing.Together we’ll unpack the nuts and bolts of bringing an idea to life, from budgets and funding to planning and delivery in a way that’s easy to follow, useful and a bit of fun too!Hull is full of brilliant artists and ideas, but there aren’t many producers around to help make those ideas happen. Producing is a vital part of the creative process. It’s what turns inspiration into action, ideas into events and plans into impact. This session aims to bridge that gap, giving more people the confidence and know-how to make work happen here in Hull and beyond.Across the day, we’ll break things down into simple, manageable steps to help you feel more confident managing money, timelines and logistics. You’ll learn how to cost up a project, where funding can come from and how to keep things running smoothly once the ball is rolling.This session is friendly and informal, designed for artists, creatives and early-career producers who want to turn great ideas into real projects. You don’t need to be a numbers person (or even call yourself a producer!) to take part, just bring your curiosity and a willingness to learn.You’ll leave with practical tools, templates and tips you can use right away, plus a clearer picture of how to make creative work happen from start to finish.Total cost: £3010 places availableMorning:Budgets without fear: how to cost up projects, create budgets and cashflows.Funding 101: where the money comes from (Arts Council, trusts, sponsorship, box office, etc).Afternoon:Scheduling & timelines: keeping a project on track.Q&A and open surgery: bring your own projects and questions for advice and support. - **Event URL**: https://allevents.in/kingston-upon-hull/the-business-of-creativity-a-producing-guide/100001856489894249 - **Event Categories**: art, workshops, theatre - **Interested Audience**: - total_interested_count: 1 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fthe-business-of-creativity-a-producing-guide-tickets-1856489894249 - **Ticket Price Range**: min: 30, max: 30, currency: GBP ## Event venue details - **city**: Kingston upon Hull - **state**: EN - **country**: United Kingdom - **location**: Hull Truck Theatre - **lat**: 53.74652829999999 - **long**: -0.3463076 - **full address**: Hull Truck Theatre, 50 Ferensway, Kingston upon Hull, United Kingdom ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Sarah Penney (https://allevents.in/org/sarah-penney/26985375) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events7/banners/f1eebb9c6b2bb0b5f175b6b0fccdc6082dcff9dd2d23183d77dbf53b136007c8-rimg-w1200-h600-dc2c2e2e-gmir.jpg?v=1761905048 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events7/banners/6ba4dbab883c15bdb58b7ee41982179ed007854cb2243dce1e2b8f251793ec51-rimg-w400-h400-dc2e2e2f-gmir.jpg?v=1761905047 ## FAQs - **Q**: When is the event happening? - **A:** Sat, 15 Nov, 2025 at 10:00 am - **Q**: Where is the event happening? - **A:** Hull Truck Theatre, 50 Ferensway, Kingston upon Hull, United Kingdom - **Q**: What is the ticket price? - **A:** starting from 30 up to 30 GBP - **Q**: Who is organizing the event? - **A:** Sarah Penney - **Q**: What type of event is this? - **A:** art, workshops, theatre - **Q**: Where can I find ticket details about The Business of Creativity: A Producing Guide ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "The Business of Creativity: A Producing Guide", "image": "https://cdn-az.allevents.in/events7/banners/f1eebb9c6b2bb0b5f175b6b0fccdc6082dcff9dd2d23183d77dbf53b136007c8-rimg-w1200-h600-dc2c2e2e-gmir.jpg?v=1761905048", "startDate": "2025-11-15", "endDate": "2025-11-15", "url": "https://allevents.in/kingston-upon-hull/the-business-of-creativity-a-producing-guide/100001856489894249", "location": { "@type": "Place", "name": "Hull Truck Theatre", "address": { "@type": "PostalAddress", "streetAddress": "50 Ferensway", "postalCode": "HU2 8LB", "addressLocality": "Kingston upon Hull", "addressRegion": "EN", "addressCountry": "GB" }, "geo": { "@type": "GeoCoordinates", "latitude": "53.74652829999999", "longitude": "-0.3463076" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Learn how to turn your creative ideas into successful projects at The Business of Creativity: A Producing Guide event!", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-04", "availabilityEnds": "2025-11-15", "validFrom": "2026-04-04", "lowPrice": "30.00", "highPrice": "30.00", "price": "30.00", "url": "https://allevents.in/kingston-upon-hull/the-business-of-creativity-a-producing-guide/100001856489894249" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "GBP", "availabilityStarts": "2026-04-04", "availabilityEnds": "", "validFrom": "2026-04-04", "url": "https://allevents.in/kingston-upon-hull/the-business-of-creativity-a-producing-guide/100001856489894249", "price": "30.00", "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "Sarah Penney", "url": "https://allevents.in/org/sarah-penney/26985375", "description": "If you're reading this, then hello! I'm Sarah. Spanning producing, performing, engagement and facilitation, I have a wealth of experience in working with a diverse range of organisations and artists to make exciting cultural experiences happen.Ultimately, my ethos is simple:​I have a deep commitment to artists, audiences, and people. I strive to make my corner of the world better by approaching everything I do with passion, kindness, and integrity. At the heart of my work is a focus on wellbeing, ensuring that every interaction and creation uplifts those around me and contributes to a positive, meaningful impact and culture.I am currently the Senior Producer of Middle Child, a Hull-based new writing theatre company and resident company of The National Theatre who bring people together for a good night out with big ideas. After being a champion of their work locally for many years, I feel privileged to work with a team that truly cares about the world and their impact on it. Fancy chatting Middle Child? Drop me an email on sarah@middlechildtheatre.co.uk.As a facilitator and speaker, I have spoken at TedX and many industry gatherings. I regularly run workshops on fundraising, pitching, budgeting and realising projects, alongside topics such as managing partners and stakeholders, developing audiences and multi-faceted engagement strategies. I am currently part of the Young Arts Fundraisers EVOLVE Programme 25/26. Alongside my commitments as Senior Producer of Middle Child, I’m also available for freelance producing and performing, as well as workshop leading and facilitation.Prior to Middle Child, I have had the pleasure to produce with Hull Truck Theatre, Absolutely Cultured, Regional Theatre Young Directors Scheme, Southbank Centre, PRS Foundation, Silent Uproar Productions, The Herd and more.​" } ] } ] ```