# Event Details

- **Event Name**: Stop Guessing Start Growing: A Workshop Series For Vendors
- **Event Start and End Date**: Thu, 30 Jul, 2026 at 06:00 pm – Thu, 30 Jul, 2026 at 07:30 pm
- **Event Description**: Whether you're just thinking about taking the leap into selling, already out there every weekend figuring it out as you go, or somewhere in between, this workshop meets you where you are. No experience required, no judgment, just real talk from someone who's seen it all from the other side of the table.

Find Your People, Level Up Your Sales is session 1 of the Stop Guessing, Start Growing vendor workshop series, a 90-minute hands-on session taught by Lora Eshbach, co-owner of The Generalist. She's watched hundreds of vendors succeed, and she's sharing everything she knows about what actually moves product and grows a business.

WHAT WE'LL COVER:
- How to vet the right markets and stores for your product
- Finding your actual target customer (and the gift buyer you're forgetting)
-Knowing what your product is for and who it's really for
- Building a product lineup that serves every budget
- Pricing to actually profit, not just break even

This is session 1 of a 3-part series. Each session stands completely alone, come to one or commit to all three. Future sessions cover display, marketing, goal-setting, and the trick to keep you getting invited back!

? The Generalist & Lora Eshbach are the only authorized sellers/hosts of this event! Any other account who may post about spots open is a scam! ?
- **Event URL**: https://allevents.in/johnson-city/stop-guessing-start-growing-a-workshop-series-for-vendors/200030348511608
- **Event Categories**: workshops
- **Interested Audience**: 
  - total_interested_count: 15

## Ticket Details


## Event venue details

- **city**: Johnson City
- **state**: TN
- **country**: United States
- **location**: 248 E Main Street, Johnson City, TN, United States, Tennessee 37604
- **lat**: 36.31707
- **long**: -82.3507
- **full address**: 248 E Main Street, Johnson City, TN, United States, Tennessee 37604

## Event gallery

- **Alt text**: Stop Guessing Start Growing: A Workshop Series For Vendors
  - **Image URL**: https://cdn-az.allevents.in/events4/banners/286237f69de11b29cd2fc9b46cafa793b95d5bb38c03ca88811b46e78c4db1c2-rimg-w1200-h628-dc1a0477-gmir?v=1785212497

## FAQs

- **Q**: When and where is Stop Guessing Start Growing: A Workshop Series For Vendors being held?
  - **A:** Stop Guessing Start Growing: A Workshop Series For Vendors takes place on Thu, 30 Jul, 2026 at 06:00 pm to Thu, 30 Jul, 2026 at 07:30 pm at 248 E Main Street, Johnson City, TN, United States, Tennessee 37604.
- **Q**: Who is organizing Stop Guessing Start Growing: A Workshop Series For Vendors?
  - **A:** Stop Guessing Start Growing: A Workshop Series For Vendors is organized by The Generalist.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Stop Guessing Start Growing: A Workshop Series For Vendors is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Johnson City, this event is thoughtfully curated to deliver a standout experience worth every moment. If Stop Guessing Start Growing: A Workshop Series For Vendors sounds like your kind of event, don't wait - spots fill up fast.

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