Influencer Marketing Forum
With the fall of traditional outbound marketing, influencer marketing is becoming one of the most effective ways to attract customers and clients. Modern day consumers are blind to billboards and deaf to commercials. They are self-sufficient and want to research a brand on their own and hear about it from someone they trust.Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.At the Influencer Marketing Forum, attendees will learn from the best about topics relevant to anyone in the business-strategies for influencer activation, relationship management, the ins and outs of compliance, accurately measuring ROI. But you won’t just learn how to do things for the present; you’ll be inspired for where you can take things in the future.This compact forum will demonstrate how leading brands and agencies are harnessing influencer marketing, what experiences they are creating for their influencers, and the results of their efforts.Confirmed topics and speakers include:- Consumer Decision Making with Pungkas Riandika, Corporate Head of Digital Marketing at Kawan lama Retail - How to Influence Strong Brand Relationship with Dyan Kartika, Instagram Influencer of @dyankputri- How to Find The Perfect Influencer For Your Business with Yamato Sasagawa, CEO, C-Channel- Macro vs Micro Influencers: Which One Is More Effective? with Shinta Wardani, Head of Influencer Relations, Eleve Media- Anti-mainstream branding with Weni Tjhi, Branding & Marketing Specialist, Independent Speaker- Antonius Taufan, CEO, TADAmore speaker will be confirmed soon...
Who should attend?Marketing and communications leaders from leading brands, retailers, agencies, technology companies and influencers themselves.Whether you're an influencer, an agency or a platform wishing to work with us or contribute to our case studies and educational pieces, please get in touch at c3BlYWsgfCBlbnRyZXBuciAhIGNvbQ== - we'd love to work with you.
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