Too $hort
A pioneering force in hip-hop, whose influence spans more than four decades, Too $hort has been shaping the sound, business, and culture of West Coast rap. Emerging from Oakland in the mid-1980s, he helped define independent hip-hop with raw storytelling, entrepreneurial hustle, and an unmistakable voice that became synonymous with the genre’s rise. With over 20 studio albums, multiple platinum and gold certifications, and billions of cumulative streams, Too $hort remains one of rap’s most enduring and respected figures. His catalog includes genre-defining classics such as Life Is…Too Short and Short Dog’s in the House, while his collaborations with artists ranging from Tupac and Notorious B.I.G. to Jay-Z, Snoop Dogg, and modern-era hitmakers underscore his cross-generational relevance. Renowned for high-energy live performances and a deep, instantly recognizable catalog, Too $hort continues to command stages worldwide, delivering a legacy set that bridges hip-hop’s foundation with its future.
E-40
Rising from Vallejo in the late 1980s, E-40 became a cornerstone of West Coast rap by championing independent distribution, regional authenticity, and lyrical innovation long before they became industry standards. With a catalog exceeding 25 studio albums, numerous gold and platinum releases, and billions of streams worldwide, E-40 has built a career defined by longevity and evolution. Known for his unmistakable delivery, inventive slang, and sharp storytelling, he has collaborated with an extraordinary range of artists—from Tupac, Biggie, and B-Legit to Kendrick Lamar, Drake, Lil Wayne, and beyond—cementing his relevance across multiple generations.
JuvenileTeruis “Juvenile” Gray was born in New Orleans, Louisiana and grew up between his family’s houses in the 10th ward and in the 3rd Ward Magnolia Housing Project. A child prodigy, Juvenile started writing professionally in his early teens and earned his moniker after being sought after to create the records that would become the foundation of Bounce Music. Starting with “Being Myself” in 1995, Juvenile has released 12 albums including the top selling album by a black solo rapper of all time “400 Degreez” and multiple other recordings including as the leader of the group The Hot Boys selling over 10 million albums worldwide. Juvenile is credited with being the first Southern rapper to get national airplay with his seminal recording “Ha”. Juvenile’s classic song “Back That Azz Up” has spread the music and culture of New Orleans globally and is enjoyed at peak celebrations by millions for the last 25 years. Mr Gray has also enjoyed a string of successful business ventures including his custom furniture business Made By Juvie and his popular beverage Juvie Juice brewed on the same street as his great-grandmother’s & grandfather’s house.
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