

# Event Details

- **Event Name**: A Scientific Approach to Go-to-Market
- **Event Start and End Date**: Thu, 09 Apr, 2026 at 04:00 pm – Thu, 09 Apr, 2026 at 05:30 pm (-04:00)
- **Event Description**: Are you an Indy marketer looking to get more connected in the community? Join us at our FREE AMA in the AM event from 8-9 AM where you can mAbout this EventMarketing often gets treated like an art, but the most effective teams run it like science. In this session, Allison Nordenbrock, founder of Norden Marketing, breaks down why so many marketing efforts fail and how leaders can build a repeatable, measurable marketing engine that actually drives growth.Drawing from real-world B2B and professional services examples, this talk walks through the most common causes of marketing breakdowns—unclear value, team misalignment, trying to do too much at once, and failing to measure what matters. Attendees will learn how to step back, clarify positioning, and prioritize the work that creates momentum instead of noise. The focus is not on chasing trends, but on building systems that scale and support sales over time.Key takeaways for attendees:How to identify the root causes of underperforming marketing—and fix them before spending more moneyA practical framework for ruthless prioritization, so teams stop “boiling the ocean”How to align marketing, sales, and leadership around clear goals and measurable outcomesA clearer way to think about marketing decisions and a more disciplined approach to driving results.ABOUT ALLISON NORDENBROCKAllison is a marketer with a background in helping business owners and revenue leaders communicate and scale marketing to reach their growth goals. She’s helped founders raise multi-million dollar fundraising rounds, dramatically grow revenue, and reach acquisition. After spending her early career championing marketing at a rapidly growing cybersecurity company (Pondurance), she experienced agency life and eventually decided to grow her own firm (Norden Marketing) full-time.Norden creates and executes marketing strategies that drive measurable results for b2b brands. Through sales-conscious marketing efforts based on a scientific approach, their goal is to leverage the channels available in the most cost-effective way and avoid cash burn.Agenda🕑: 04:00 PM - 04:30 PMNetworking 🕑: 04:30 PM - 05:10 PMPresentation🕑: 05:10 PM - 05:25 PMQ&amp;A🕑: 05:25 PM - 05:30 PMAnnouncements
- **Event URL**: https://allevents.in/indianapolis/a-scientific-approach-to-go-to-market/100001985605255771
- **Event Categories**: art, fine-arts, charities
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fa-scientific-approach-to-go-to-market-tickets-1985605255771
- **Ticket Price Range**: min: 20, max: 35, currency: USD

## Event venue details

- **city**: Indianapolis
- **state**: IN
- **country**: United States
- **location**: Wheaton World Wide Moving | Bekins Van Line
- **lat**: 39.90074239999999
- **long**: -86.0517837
- **full address**: Wheaton World Wide Moving | Bekins Van Line, 8010 Castleton Road, Indianapolis, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: AMA Indy (https://allevents.in/org/ama-indy/17716017)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=A+Scientific+Approach+to+Go-to-Market&date=Thu%2C+09+Apr%2C+2026+at+04%3A00+pm&bg=2
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/banners/uploads/default_thumb_square.png

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 09 Apr, 2026 at 04:00 pm (-04:00)
- **Q**: Where is the event happening?
  - **A:** Wheaton World Wide Moving | Bekins Van Line, 8010 Castleton Road, Indianapolis, United States
- **Q**: What is the ticket price?
  - **A:** starting from 20 up to 35 USD
- **Q**: Who is organizing the event?
  - **A:** AMA Indy
- **Q**: What type of event is this?
  - **A:** art, fine-arts, charities
- **Q**: Where can I find ticket details about A Scientific Approach to Go-to-Market ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "A Scientific Approach to Go-to-Market",
        "image": "https://dyn-image.allevents.in/generate-image?v=4&title=A+Scientific+Approach+to+Go-to-Market&date=Thu%2C+09+Apr%2C+2026+at+04%3A00+pm&bg=2",
        "startDate": "2026-04-09T16:00:00-04:00",
        "endDate": "2026-04-09T17:30:00-04:00",
        "url": "https://allevents.in/indianapolis/a-scientific-approach-to-go-to-market/100001985605255771",
        "eventStatus": "https://schema.org/EventScheduled",
        "location": {
            "@type": "Place",
            "name": "Wheaton World Wide Moving | Bekins Van Line",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "8010 Castleton Road",
                "postalCode": "46250",
                "addressLocality": "Indianapolis",
                "addressRegion": "IN",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "39.90074239999999",
                "longitude": "-86.0517837"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Are you an Indy marketer looking to get more connected in the community? Join us at our FREE AMA in the AM event from 8-9 AM where you can m",
        "offers": [
            {
                "@type": "AggregateOffer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-21",
                "availabilityEnds": "2026-04-09T17:30:00-04:00",
                "validFrom": "2026-03-21",
                "lowPrice": "20.00",
                "highPrice": "35.00",
                "price": "20.00",
                "url": "https://allevents.in/indianapolis/a-scientific-approach-to-go-to-market/100001985605255771"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-21",
                "availabilityEnds": "",
                "validFrom": "2026-03-21",
                "url": "https://allevents.in/indianapolis/a-scientific-approach-to-go-to-market/100001985605255771",
                "price": "20.00",
                "name": "AMA Member - Early Bird"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-21",
                "availabilityEnds": "",
                "validFrom": "2026-03-21",
                "url": "https://allevents.in/indianapolis/a-scientific-approach-to-go-to-market/100001985605255771",
                "price": "25.00",
                "name": "AMA Member"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-21",
                "availabilityEnds": "",
                "validFrom": "2026-03-21",
                "url": "https://allevents.in/indianapolis/a-scientific-approach-to-go-to-market/100001985605255771",
                "price": "30.00",
                "name": "Non-Member - Early Bird"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-21",
                "availabilityEnds": "",
                "validFrom": "2026-03-21",
                "url": "https://allevents.in/indianapolis/a-scientific-approach-to-go-to-market/100001985605255771",
                "price": "35.00",
                "name": "Non-Member"
            }
        ],
        "organizer": [
            {
                "@type": "Organization",
                "name": "AMA Indy",
                "url": "https://allevents.in/org/ama-indy/17716017",
                "description": "                                                                                                                                                                                                                                                            The American Marketing Association (AMA) is the ultimate source of marketing knowledge.\r\nThrough relevant information, comprehensive education and targeted networking, the American Marketing Association assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.\r\nThe Indianapolis Chapter of AMA (AMA Indy) drives smarter marketing and better marketers in Indianapolis and Central Indiana. The Indianpolis Chapter's mission is to serve and develop our membership by providing marketing professionals in Central Indiana professional development, continuing education, and networking opportunities. \r\n                        \r\n                        \r\n                        \r\n                        \r\n                        \r\n                        \r\n                        \r\n                        \r\n                        "
            }
        ]
    }
]
```