Dear Startups, This time We are Inviting Pranav Kumar to talk on "How Can Entrepreneurs Harness Customer Experience (CX)?
The session will be interactive and active participation required by each individual.
* Conceptual understanding of CX and how is it different from CRM, customer service, customer engagement etc.
* Business value of CX - is there any proof of its impact?
* 6 Core Functions of CX
* CX in eCommerce & digital marketing
* CX Metrics
* Technology in CX
* Case Study
* Roadmap to CX adoption for MSME (micro, small and medium enterprises).
* Further learning recommendations
* Q&A
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Speakers Brief:
Pranav Kumar
Chief Experience Designer
Praakamya - CX Design consultancy firm, Hyderabad.
Pranav's mission is 'spreading smiles' around. He has around 24 years of experience in various functions viz customer experience, CRM, innovation projects, marketing, healthcare profession education, design thinking, user experience, growth idea developing & execution, employee experience, patient experience, sales management, public relations and mass communication. He has a bachelor degree in Journalism and an MBA with a marketing major. He had worked in 2 top pharmaceuticals Cipla and Dr Reddy's before starting his consulting business Praakamya. He blogs at www.customercentricity.in
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