# Event Details - **Event Name**: FOUND. For Experts Who Are Done Being Overlooked. - **Event Start and End Date**: Thu, 17 Sep, 2026 at 09:00 am – Thu, 17 Sep, 2026 at 04:00 pm (-05:00) - **Event Description**: A full-day workshop for experts who are great at what they do and tired of being invisible.About this EventFound.For experts who are done being overlooked.The expert space is crowded. Coaches, consultants, advisors, fractional executives, agency owners, and solopreneurs across every industry are all making some version of the same promise: helping people grow, change, improve, or get results.So how does someone decide you're the one they need?It's not just about your certifications, your experience, or the quality of your work. Those things matter, but they don't automatically make you memorable.The difference comes from knowing exactly who you're here to serve and being willing to say it clearly.Not "I help businesses grow." Not "I support leaders in reaching their potential." Not "I help people through transformation."Who specifically are you the right fit for? What problem do you understand better than anyone else? What makes someone think, "Finally, this person gets me"?Getting specific can feel risky. It can feel like you're limiting opportunities or excluding potential clients. But clarity doesn't shrink your audience, it helps the right people find you.Found. is about making that shift, whether you're a coach, a consultant, a fractional leader, or an independent expert building something of your own. It's about moving from being another name in a crowded space to becoming the obvious choice for the people you're meant to serve.Here's how we know it works:Kim Peterson, your host, changed one thing about how she described who she serves in her mortgage business. Not her services. Not her bio. Just who she was actually talking to. Her pipeline changed within months. The right clients started finding her.Melissa Telsrow didn't build "a marketing agency." She built Hiper specifically for national multi-location businesses. That decision defined her company, sharpened her message, and changed who walked through her door.Brent Hafele didn't position himself as "an executive coach." He committed fully to CEOs. Not leaders. Not teams. CEOs. His referrals got better, his engagements went deeper, and the right clients started finding him.These aren't theories. They're decisions real people made — and the proof is in their businesses.What the day looks like:9:15 — Welcome: Kim Peterson shares her before-and-after9:30 — Keynote: Melissa Telsrow · How I built Hiper around one specific client10:00 — Experience: Sarah Line · The fear behind the vague11:00 — Break11:15 — Keynote: Brent Hafele · What changed when I committed to CEOs12:00 — Lunch in downtown Hudson (on your own, with an assignment)1:30 — Workshop: Beth Elliott · Who do you actually serve?2:30 — Break2:45 — Q&A with all four speakers3:45 — CloseYour speakers:Melissa Telsrow · HiperMelissa made the decision to stop being a marketing strategist for everyone and build her agency specifically around national multi-location businesses. Her keynote is the story of that decision — what it felt like to make it, and what changed when she did.Sarah Line · Boredroom BreakoutsThe reason most highly trained professionals stay vague about who they serve isn't strategy. It's fear. Fear of missing out, fear of getting it wrong, fear of being too small. Sarah's experiential session helps the room name that fear specifically — and then move through it.Brent Hafele · Vibrancy UnlockedBrent made the call to stop coaching leaders broadly and commit fully to CEOs. What followed were deeper client relationships, stronger referrals, and a business that attracts exactly the right people. He'll share the honest version of what that decision looked like and what it produced.Beth Elliott · Tangled RabbitUnderstanding who you serve is one thing. Being able to articulate it clearly enough that the right person immediately recognizes themselves is another. Beth facilitates the structured work of getting there — and you'll leave her session with something you can say out loud and mean it.The lunch assignment:At noon you'll have ninety minutes for lunch in downtown Hudson with someone from the room you don't already know. Your only assignment is to come back ready to introduce them — not by their title, but by who they actually serve. The morning's work, practiced in real life before the afternoon even begins.You'll leave with:A clear declaration of who you serve - specific, confident, and pressure-tested by peers. One written commitment to change how you show up in the market. And a room full of people who now know exactly who you are and who you help.A note on who this is for:This day is designed for highly trained, highly regarded professionals who are not beginners. You know your craft. You've done the work to get good at it. What you haven't done yet is make the declaration that lets the right clients find you.If you're still figuring out what you offer, this isn't your day yet. If you know exactly what you offer and are tired of explaining it to the wrong people, you belong in this room.The details:📅 Thursday, September 17, 2026📍 KPT Collaborative · 522 2nd Street · Hudson, WI🕘 9:00 AM – 4:00 PM👥 18 seats · Invite onlyTickets:VIP (by invitation · deadline August 15) — $149Early bird (August 16–31) — $179General admission (September 1–17) — $198About KPT Collaborative:KPT Collaborative is a coworking and event space in downtown Hudson, Wisconsin — thirty minutes from the Twin Cities, on the banks of the St. Croix River. It is the kind of space that makes you want to do your best thinking.Questions?Reach out directly to Kim Peterson at kim@kptcollaborative.com - **Event URL**: https://allevents.in/hudson/found-for-experts-who-are-done-being-overlooked/100001993629708124 - **Event Categories**: workshops - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 7 hours - Location: KPT Collaborative - A Coworking Community & Business Event Space - Languages: English ## Ticket Details - **Ticket Price Range**: min: 179, max: 198, currency: USD ## Event venue details - **city**: Hudson - **state**: WI - **country**: United States - **location**: KPT Collaborative - A Coworking Community & Business Event Space - **lat**: 44.9756322 - **long**: -92.7567888 - **full address**: KPT Collaborative - A Coworking Community & Business Event Space, 522 2nd Street, Hudson, United States ## Event gallery - **Alt text**: FOUND. For Experts Who Are Done Being Overlooked. - **Image URL**: https://cdn-az.allevents.in/events2/banners/f82244af0fc32a8cb5c5a597b1797c3a5f0aa5ba557b7a8c573500ba98cf760f-rimg-w1200-h628-dc181b12-gmir.jpg?v=1784206991 ## FAQs - **Q**: When and where is FOUND. For Experts Who Are Done Being Overlooked. being held? - **A:** FOUND. For Experts Who Are Done Being Overlooked. takes place on Thu, 17 Sep, 2026 at 09:00 am to Thu, 17 Sep, 2026 at 04:00 pm at KPT Collaborative - A Coworking Community & Business Event Space, 522 2nd Street, Hudson, United States. - **Q**: Who is organizing FOUND. For Experts Who Are Done Being Overlooked.? - **A:** FOUND. For Experts Who Are Done Being Overlooked. is organized by KPT Collaborataive. - **Q**: Who is this event for? Is it right for me? - **A:** FOUND. For Experts Who Are Done Being Overlooked. is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Hudson, this event is thoughtfully curated to deliver a standout experience worth every moment. If FOUND. For Experts Who Are Done Being Overlooked. sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "FOUND. 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