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Jan 17 Academy: Creating Innovative Experiences


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Jan 17 Academy: Creating Innovative Experiences

Digital and emerging technologies greatly impact our day-to-day jobs and marketing efforts. On Tuesday, Jan. 17, join us as we get digital and discover new frontiers of marketing.

Part 1: Exploring Human Innovation Science
With the rapid introduction of new technologies and the constant push to adapt, marketers often find themselves trying to discover the best methods of implementation in ways that will make a meaningful impact on our companies and our clients.
Brad Rossacci, Director of Innovation for 900lbs of Creative, will discuss how using Human Innovation Science as the driver for creating innovative solutions is providing significant value within the environment where consumers live, work, and play.

Part 2: The Great Big Digital Q&A
The business landscape is changing on a daily basis thanks to new technology and the digital platforms available. From the way we deliver information to our clients to the way we manage our marketing initiatives and our team, implementing current technologies is now part of every marketer’s job description.
During the Great Big Digital Q&A, we’ll have a panel of experts, each who implement digital platforms in different ways, discuss what they do and answer your questions.

Brad Rossacci, 900lbs of Creative
David Saxe, Ell Creative (video/storytelling)
Stephen Brent May, cPanel (agile marketing, marketing automation, online branding)

Jerabeck Activity and Athletic Center
University of St. Thomas
Scanlan Room - 2nd Floor
4000 Mt. Vernon St
Houston, Texas 77006

AMA Members: $55 ($40 with code ACADEMY01)
Non-Members: $75 ($60 with code ACADEMY01)
AMA Student Members: ALWAYS ONLY $15

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Map Jerabeck Athletic Center, 4000 MOUNT VERNON, Houston, United States
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