Influencer Marketing Breakfast
Influencer marketing is a powerful tool in your organization’s toolkit, but it’s not a one-size-fits-all campaign type.
Join Jo Skillman, Creative Director at The Black Sheep Agency, who will tie together creative and strategic influencer marketing thinking by sharing three extremely different influencer campaign case studies with unique audiences, goals, channels, and outcomes.
Our session will offer a candid look at the challenges and opportunities for community engagement within each real-world example. You’ll leave with fresh engagement tactics and new ways to share your brand messaging while building community and ideas to define and track your campaign success.
Jo is the Creative Director for the Black Sheep Agency, overseeing every aspect of the creative process from ideation to copywriting to visual identity to tactics. With a knack for both the written word and impact-driven design, Jo takes inspiration from nearly everything to create something you’ve never seen before. She has been featured in Forbes BrandVoice, was Designer of the Week in PRINT Magazine, and even designed an interactive building in Times Square for Michelle Obama’s Better Make Room campaign. Jo is a former professional pie baker (yes, really) and holds a Bachelor of Fine Arts in Communication Design from Texas Tech University’s College of Visual and Performing Arts.