# Event Details

- **Event Name**: STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP
- **Event Start and End Date**: Thu, 08 Oct, 2026 at 10:30 pm – Fri, 09 Oct, 2026 at 12:30 am (+00:00)
- **Event Description**: Join HCCC and business coach Jessica Abel in this interactive online workshop designed for craft artists!

When your business isn’t bringing in the revenue you need, the instinct is to throw things at it to try to bring in more cash. More products, more marketing…more time. But that instinct is expensive and often leads you down the wrong path. In this session, Jessica Abel demonstrates why, and what to do differently, with the Ground Truth Framework. She’ll offer a bottoms-up approach to pricing and business-model design that starts with what you actually need to earn, plus how much time you have, and works backward from there.

During this 90-minute session, Jessica will workshop two-three business models with attendees. She will suggest options for increasing revenue, improving the demand for your products or services, and the overall strategy for your business. Through discussion and Q&A, participants will walk away with real-time tools for strategic decisions and building a business that supports them in more ways than one.

About Jessica Abel
Jessica Abel is a cartoonist, author, and business coach for accomplished creative professionals whose careers are hard to categorize and whose businesses haven’t caught up with their expertise. She is the founder of Autonomous Creative, where creatives finish the projects that are on no one’s agenda but their own. Drawing on more than 30 years as a working artist and more than a decade running her own business, she helps clients custom-build their businesses around their values, their work, and the real demands of a creative life.

This event is free to attend but advanced registration is required. The program will be held over Zoom, and HCCC will send a Zoom link to registered participants the week of the event.

Register for free here: https://crafthouston.org/register/ground-truth-workshop/
- **Event URL**: https://allevents.in/houston-texas/stop-working-nights-and-weekends-the-ground-truth-workshop/200030700830130
- **Event Categories**: Workshops, Art, Business, fine-arts, literary-art, virtual
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details


## Event venue details

- **city**: Houston, Texas
- **location**: Online event
- **full address**: Online event, 4848 Main St, Houston, TX 77002, United States, Houston, Texas

## Event gallery

- **Alt text**: STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP
  - **Image URL**: https://cdn-az.allevents.in/events4/banners/a1f41288001bae8f85a263a8432a371a6ab90c12fc9e9e3198556a0a00790e09-rimg-w1200-h628-dcf8f8e8-gmir?v=1789491570

## FAQs

- **Q**: When and where is STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP being held?
  - **A:** STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP takes place on Thu, 08 Oct, 2026 at 10:30 pm to Fri, 09 Oct, 2026 at 12:30 am at Online event, 4848 Main St, Houston, TX 77002, United States, Houston, Texas.
- **Q**: Who is organizing STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP?
  - **A:** STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP is organized by Houston Center for Contemporary Craft.
- **Q**: What has been the experience of attendees at Houston Center for Contemporary Craft's events?
  - **A:** Houston Center for Contemporary Craft has 124+ followers on AllEvents, reflecting a trusted and active community of event-goers who follow their events. Houston Center for Contemporary Craft has a verified profile on AllEvents where you can read reviews and explore their upcoming events.
- **Q**: Who is this event for? Is it right for me?
  - **A:** STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Houston, Texas, this event is thoughtfully curated to deliver a standout experience worth every moment. If STOP WORKING NIGHTS & WEEKENDS: THE GROUND TRUTH WORKSHOP sounds like your kind of event, don't wait - spots fill up fast.

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