# Event Details - **Event Name**: The Power of the Pivot: Growing from Small Deals to Bigger Impact - **Event Start and End Date**: Thu, 12 Feb, 2026 at 10:00 am – Thu, 12 Feb, 2026 at 11:30 am - **Event Description**: From distressed rentals to luxury assisted living, LIFT co-founder Deena Laugen shares how smart pivots built her fully owned portfolio.About this EventThe Power of the Pivot: Growing from Small Deals to Bigger ImpactLIFT co-founder Deena Laugen shares her real estate journey—from scrappy investor to full-scale developer.Deena got her start in 2015 by buying distressed properties and turning them into long-term rentals, personally managing every step of the process—from construction and zoning to multi-family conversions, land subdivision, and property management.But what truly sets Deena apart is how she scaled.Through a powerful mix of creative financing strategies—including 1031 exchanges, strategic refinances, seller financing, conventional loans, and non-traditional deal structures—Deena has grown a diverse, multi-state portfolio while maintaining 100% ownership of her properties. No outside investors. No giving up equity. Just smart leverage, bold decisions, and disciplined execution.Now, she’s stepping into her biggest chapter yet: development.Deena is currently developing Eden Springs Assisted Living & Memory Care in Chanhassen, Minnesota—two luxury, boutique Residential Assisted Living homes designed to serve 16–21 residents each.From rehabbing single-family homes to building ground-up healthcare real estate, Deena’s journey is a real-life case study in how creative deal-making can turn small beginnings into generational-scale impact. - **Event URL**: https://allevents.in/hopkins/the-power-of-the-pivot-growing-from-small-deals-to-bigger-impact/100001982355294048 - **Event Categories**: - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Hopkins - **state**: MN - **country**: United States - **location**: 10900 Wayzata Blvd suite 120 - **lat**: 44.9737552 - **long**: -93.4178036 - **full address**: 10900 Wayzata Blvd suite 120, 10900 Wayzata Boulevard, Hopkins, United States ## Event gallery - **Alt text**: The Power of the Pivot: Growing from Small Deals to Bigger Impact - **Image URL**: https://cdn-az.allevents.in/events6/banners/fb170e5de53203dca76515bb492b1c12de5805acbaf5e3d9d5035b7692aed2c2-rimg-w1200-h600-dcffffff-gmir.jpg?v=1770292690 ## FAQs - **Q**: When and where is The Power of the Pivot: Growing from Small Deals to Bigger Impact being held? - **A:** The Power of the Pivot: Growing from Small Deals to Bigger Impact takes place on Thu, 12 Feb, 2026 at 10:00 am to Thu, 12 Feb, 2026 at 11:30 am at 10900 Wayzata Blvd suite 120, 10900 Wayzata Boulevard, Hopkins, United States. - **Q**: Who is organizing The Power of the Pivot: Growing from Small Deals to Bigger Impact? - **A:** The Power of the Pivot: Growing from Small Deals to Bigger Impact is organized by MN InvestHer. - **Q**: Who is this event for? Is it right for me? - **A:** The Power of the Pivot: Growing from Small Deals to Bigger Impact is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Hopkins, this event is thoughtfully curated to deliver a standout experience worth every moment. If The Power of the Pivot: Growing from Small Deals to Bigger Impact sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "The Power of the Pivot: Growing from Small Deals to Bigger Impact", "image": "https://cdn-az.allevents.in/events6/banners/fb170e5de53203dca76515bb492b1c12de5805acbaf5e3d9d5035b7692aed2c2-rimg-w1200-h600-dcffffff-gmir.jpg?v=1770292690", "startDate": "2026-02-12", "endDate": "2026-02-12", "url": "https://allevents.in/hopkins/the-power-of-the-pivot-growing-from-small-deals-to-bigger-impact/100001982355294048", "location": { "@type": "Place", "name": "10900 Wayzata Blvd suite 120", "address": { "@type": "PostalAddress", "streetAddress": "10900 Wayzata Boulevard", "postalCode": "55305", "addressLocality": "Hopkins", "addressRegion": "MN", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "44.9737552", "longitude": "-93.4178036" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "From distressed rentals to luxury assisted living, LIFT co-founder Deena Laugen shares how smart pivots built her fully owned portfolio.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "2026-02-12", "validFrom": "2026-04-08", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/hopkins/the-power-of-the-pivot-growing-from-small-deals-to-bigger-impact/100001982355294048" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "USD", "availabilityStarts": "2026-04-08", "availabilityEnds": "", "validFrom": "2026-04-08", "url": "https://allevents.in/hopkins/the-power-of-the-pivot-growing-from-small-deals-to-bigger-impact/100001982355294048", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "MN InvestHer", "url": "https://allevents.in/org/mn-investher/24024212", "description": "Welcome to the Minneapolis MN InvestHER Chapter! This group has been created to help women real estate investors local to Minneapolis MN meet, connect, and learn together and from one another! The Real Estate InvestHER® is more than a community - it is a movement. Our mission is to empower women in real estate to live a financially free and balanced life. We are dedicated to creating empowering online and in-person communities where women have a non-intimidating environment to receive the support, knowledge, and accountability to live life on their own terms." } ] } ] ```