Business Idea Evaluation: Part 1 & 2
The Business Idea Evaluation is part 2 of the Business Idea Generation workshop which helps participants evaluate the feasibility of starting or expanding a small business. This approach is the very first stage of business planning and helps the entrepreneur determine early in the process if the business idea is one which should be further developed through a formal business plan.
- Determining the financial feasibility of their business idea through a simple break-even analysis
- Conducting preliminary research using both primary and secondary market research tools
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