# Event Details - **Event Name**: Digital strategy essentials: finding new customers online - **Event Start and End Date**: Thu, 12 Mar, 2026 at 05:45 pm – Thu, 12 Mar, 2026 at 07:30 pm - **Event Description**: Join us at Hobart Town Hall to uncover the secrets of reaching new customers online in our workshop on digital strategy.About this EventWhat channels to use, how to build brand awareness online, and where to focus first.Business Tasmania in partnership with City of Hobart and Digital Solutions invite you to the Digital strategy essentials: finding new customers online workshop, the second event in Business Tasmania’s digital support program being delivered in 2026.In this year’s program some of the things you will have the opportunity to learn include how to develop a digital strategy to reach more customers online, getting started with AI and how it can be used to assist your business to grow, online tools to save you time with every day tasks in your business and cyber security to protect your business. As events for the 2026 series become available, they will be promoted through Business Tasmania’s newsletter and Facebook page.As part of the digital support program, Business Tasmania’s website has been updated with new tools and information, a refreshed appearance and better functionality, you will hear more about this at the workshop as well as the range of support you can access from Business Tasmania.About the workshop:If you’ve ever felt like you should be doing more online, but aren’t sure where to focus your energy, this workshop is for you.Websites, social media, SEO, Google reviews, paid ads, and new platforms popping up constantly can make digital marketing feel overwhelming, especially if you’re early in your business journey or don’t have strong digital skills yet.This session is designed to give you clarity and confidence by helping you understand how digital strategy actually works, before asking you to apply it to your own business.Presented by Adam Mostogl, Digital Solutions mentor and CEO & Chief Entrepreneur, The van Diemen Project, this session focuses on helping business owners move away from guesswork and towards intentional, strategic digital decisions.The session will cover:how to clarify your business goals and what you actually want digital marketing to achievehow to understand and prioritise your target marketthe role of brand voice and brand narrative in shaping your online presencean overview of key digital channels and how they support different objectives.This includes a high level look at:why every business needs a website and how SEO works in simple termsGoogle Business Profiles and reviews as trust and visibility driverssocial media platforms, including organic versus paid approaches and when each is appropriateless obvious channels, such as Reddit, and when they may be suitable.Once these elements have been covered, you’ll be guided through a practical exercise to apply the content directly to your own business.You’ll walk away with:A clear understanding of the one digital platform you should be focusing your energy on right now, based on your target market and goalsThree specific improvements you can make to your website immediately to better support visibility, trust, and conversionsThis session is ideal for early stage businesses, sole traders, creatives, and small business owners who want practical, no fluff guidance on where to focus their digital efforts.An optional 15 minute Q&A will follow the presentation, allowing you to ask questions specific to your business or industry.Everyone is welcome to attend this free event, whether you’re a business owner, operator or dreaming of getting started.Light refreshments will be served and paid parking is available nearby at both Dunn Place Car Park and Market Place Car Park.Doors Open at 5:45 for a 6:00pm start. - **Event URL**: https://allevents.in/hobart/digital-strategy-essentials-finding-new-customers-online/100001982400917509 - **Event Categories**: Workshops, Business - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: AUD ## Event venue details - **city**: Hobart - **state**: TS - **country**: Australia - **location**: Hobart Town Hall - **lat**: -42.88263610000001 - **long**: 147.3312231 - **full address**: Hobart Town Hall, 50 Macquarie Street, Hobart, Australia ## Event gallery - **Alt text**: Digital strategy essentials: finding new customers online - **Image URL**: https://cdn-az.allevents.in/events7/banners/4a38fad5c59479a797c9c05f51b1355e0fe9b27caa4e3317586dfe45645e5d60-rimg-w1200-h675-dcffffff-gmir.jpg?v=1770693711 ## FAQs - **Q**: When and where is Digital strategy essentials: finding new customers online being held? - **A:** Digital strategy essentials: finding new customers online takes place on Thu, 12 Mar, 2026 at 05:45 pm to Thu, 12 Mar, 2026 at 07:30 pm at Hobart Town Hall, 50 Macquarie Street, Hobart, Australia. - **Q**: Who is organizing Digital strategy essentials: finding new customers online? - **A:** Digital strategy essentials: finding new customers online is organized by Business Tasmania. - **Q**: Who is this event for? Is it right for me? - **A:** Digital strategy essentials: finding new customers online is ideal for curious learners, students, and skill-builders looking to gain hands-on knowledge and practical expertise in a focused, interactive setting. Whether you're a first-time attendee or a longtime enthusiast in Hobart, this event is thoughtfully curated to deliver a standout experience worth every moment. 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