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MINDSHOP™ | Lean Canvas Simplified


MINDSHOP™ | Lean Canvas Simplified

Key Features

✔️1h to 1h30min of instructor-led training (online workshop)

✔️ Unlimited access to Recording and lecture notes

✔️Certificate of completion

Anchor time: 7:00 PM PARIS TIME

What is this course about?

This is an online masterclass focusing on introducing you as to how lean business model canvas can elevate your understanding of innovation best practices and the intra-corporate entrepreneurial skills needed to lead innovation projects, teams, and strategies. 

The Lean Canvas is more actionable and entrepreneur-focused. It deeply focuses on startup factors such as uncertainty and risk. In this masterclass, the aim is that you can capture a 1-page diagram of your startup vision efficiently. 

Module 1: Brainstorm Possible Outcomes 

Distinguish between customers and users

Split broad customer segments into smaller ones

Sketch a Lean Canvas for each customer segment

Module 2: Sketch Multiple Lean Canvas

Sketch a canvas in one sitting

It's okay to leave sections blank

Think in the present

Use a customer-centric approach

Module 3: Problem and Customer Segments

List top 3 problems

List existing alternatives

Identify other users roles

Hone in one possible early adopters

Post-Masterclass Design challenge 

Module 4: Unique Value Proposition

Answer: What, Who, and Why

Why me?


Issam OURRAI.  MSc Computer Science, MA Management and Foresight Studies

Public Speaker: USA, Switzerland, France, Morocco, (+40 talks)

Author of “Can foresight be a way to build social peace? The foresight of the human right in Morocco by 2030 (Published in 2010)”

Scrum Master

Recipient of the 3 days Startup Lead Organizer of The Year 2016 (check it out!)

Certified-facilitator | 3 days Startup Austin, TX (3 day startup)

Founder of CreativeBox Coworking Space, Casablanca City, Morocco – the first tech-oriented coworking space in the kingdom.

10 years+ consulting in Financial markets IT products (Trading, High Frequency trading, STP)

Founder of Zen Garage Academy – Blended education for car service industry

Fouder of MyEHR - Electronic Health Record Apps for developing countries

PhD candidate at IPAG Business School of Paris, France

Board member of The GINA Project - Gamifying Precision Mental Health ( - Patent pending*

Twitter: @samourrai



How can I contact the organizer with any questions?


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