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From Segmentation to individualization: Commerce 2.0

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From Segmentation to individualization: Commerce 2.0


Kraftvaerk Finland, inRiver PIM and Episerver invite you to join us for a breakfast seminar on March 29th in Helsinki, Finland. 

During the breakfast seminar we will cover topics such as how change is raising the bar for customer expectations and how companies manage to turn webshop/website browsers into buyers. The overall focus will be on modern day e-commerce solutions and the best practices around it.

Patric Lindström, Regional Sales Manager, inRiver: SET YOUR PRODUCT INFORMATION FREE

Brands and retailers sprint for dominance in a content arms race. Customers’ expectations of consistent and rich product experiences in every touchpoint sets high requirements for the management of product information in both B2B and B2C organizations.

Get inspired and hear how you can gain competitive advantage by:

• Turning product data chaos into managed, fast-moving product information• Turning browsers into buyers

Mårten Bokedal, Senior Marketing Manager Nordics, Episerver: COMMERCE – IT´S ALWAYS PERSONAL

Future of commerce is about more than just the transaction, it is experience-driven. Still companies struggle to keep up with rising customer expectations. In this session you will learn how to spot trends, exploit innovation and stay agile in the age of the customer.

• How change is raising the bar for customer expectation • How to spot trends and make use of innovation• Hands-on tips and examples from customers that managed to stay competitive in a changing market



Map Kraftvaerk Finland Oy, 10 Lintulahdenkatu, Helsinki, Finland
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