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Digital Strategy Workshop with Hesham Mahdy Digital Manager

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Digital Strategy Workshop with Hesham Mahdy Digital Manager


Excel in digital research, listening tools, marketing planning
models and Prepare an Integrating online campaigns
Workshop Details :
? Schedule : Sundays and Tuesdays from 7 to 10 pm
?Duration : 4 Days (12 Training Hours)
? Location : Nasr City branch
? Fees : 2400 L.E ( +10% discount for CLS Clients )
⏳ Start Date : 15 June

✍️COURSE OVERVIEW

This is not an ordinary course. It is one that can advance your career to a whole new level. If you are a digital marketing executive, and seeking to be a digital marketing manager this course is definitely made for you! However if you are not yet in the field, this course also help you gain what it takes to be at the core of it!

✍️Course Outcome
✅Formulate the digital marketing objectives
✅Plan across all the digital channels
✅Develop an appropriate digital marketing strategy to achieve your objectives
✅Optimize your digital strategy using key tactics and techniques
✅Get the know how through actual case studies and market benchmarks

✍️WHO SHOULD ATTEND?
Marketing Professionals
Business Owners
Entrepreneurs
Digital Marketing Professionals

✍️Prerequisites: None.
✍️Course Duration : 12 Hours ( 4 Sessions )

✍️Course Outline
?Strategy fundamentals
?Business Objectives and Setting SMART marketing objectives
?Analyze and Make your digital research (Industry research, competitive analysis, audience listening tools overview, audience analysis…etc.)
?Excelling marketing planning models
?Preparing a marketing plan (Integrating online campaigns, budget allocation and optimizing the digital assets)
?Putting all elements together

?Trainer Bio: Hesham Mahdy
Digital Marketing Manager - MENA at Eureka Digital Inc.
Tech geek since ever. Started by logo programming in 1992 then moved to html in 1997 and php in 2003.
Worked on different digital related software/ programming language since the beginning etc.: Photoshop, Dreamweaver, After Effects.
Managed most of top 100 Egyptian websites (according to Alexa ranking) servers and ads during 2003 till 2012.
Initiated, maintained and optimized hundreds of digital campaigns across MENA, Europe and USA for different industries.



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