Roots Natural Kitchen is celebrating the grand opening of its Harrisonburg location, expanding its presence in Virginia following the success of its university locations at UVA, VCU, and Virginia Tech.
Located at 1760 E Market St, the new restaurant sits next to James Madison University, ready to fuel the Dukes. With this opening, Roots is excited to become a go-to spot for JMU students while also serving the greater Harrisonburg community.
Menu highlights include favorites like El Jefe, the Pesto Caesar, and the Balboa. All salad & grain bowls are easily customizable to taste preferences and dietary restrictions. With easy options for dine-in, pickup, delivery, catering, and their first drive-thru location in Virginia, the Harrisonburg location reflects Roots’ ongoing mission to empower people through radical accessibility to natural food.
To celebrate the opening, Roots Natural Kitchen will host a Ribbon Cutting Ceremony on Friday, March 6th, 2026 at 10am.
The event is open to the public, and Chamber members will be treated to a FREE GRAIN BOWL following the ribbon cutting!
Please register here so we will know who to expect:
https://chamber.hrchamber.org/events/details/ribbon-cutting-roots-natural-kitchen-15789
You may also like the following events from Harrisonburg-Rockingham Chamber of Commerce:
