# Event Details - **Event Name**: Marketing 101: Plan, Execute & Grow Your Customer Base - **Event Start and End Date**: Fri, 24 Apr, 2026 at 09:00 am – Fri, 24 Apr, 2026 at 11:00 am (-05:00) - **Event Description**: A marketing plan is the blueprint of strategies to help you win and retain customers. Learn more...About this EventAbout the Series – Organized by the SBA Lower Rio Grande Valley District OfficeIntroducing the “Let's Talk Business Series”, a 12-part program connecting entrepreneurs with federal, state, and local small business resources. Whether you're a budding entrepreneur or want to grow your business, this series presents essential business topics, provides a forum for networking, and promotes success in today’s dynamic business environment. Participants may attend one, two, six, or all sessions.Session 8 – Marketing 101: Plan, Execute & Grow Your Customer BaseMarketing is a solution-driven process that benefits both the customer and the business owner. While advertising is important, it is only a single component of the entire marketing process. A marketing plan is the blueprint of strategies to help you win and retain customers. Considered the heart of your business, a marketing plan includes detailed information about your business location, product and service prices, promotional methods, and the product itself.Does your business have a clear marketing plan? Now, more than ever, it’s important for you to know how to distinguish your business from the competition and how to reach your ideal customers. This session, presented by the UTRGV Small Business Development Center, is designed to help both new and established businesses develop or refresh their marketing strategies to achieve measurable growth. A strong marketing plan doesn’t just attract customers—it leads to satisfied clients, valuable referrals, and a steady stream of new business.Session highlights:Understanding the 7 Steps of the Marketing ProcessIdentifying Your Target MarketDetermining Your Pricing StrategyCreating Customer AwarenessAnd much more!For more info, contact Veronica Z. Ortega, EDS at 956-427-8535 or veronica.ortega@sba.govAbout the UTRGV Small Business Development Center:The UTRGV Small Business Development Center (SBDC) provides quality business advising, training, and market research to existing and prospective business owners in the Rio Grande Valley. Through its certified and professional business advisors, the center provides a wide array of management and technical assistance to business owners to strengthen business performance and sustainability. The SBDC also provides relevant business training, holding numerous seminars on an incredible array of topics, ranging from existing and pre-venture business planning to marketing, financing, compliance, and management, among other topics.DisclaimerThe U.S. Small Business Administration provides programs and services on a nondiscriminatory basis. Moreover, SBA can make reasonable arrangements for persons with disabilities if requested at least two weeks in advance.The SBA's participation does not endorse any opinion, product, or service of the organizations in attendance. The SBA organizes informational workshops for business development purposes only. - **Event URL**: https://allevents.in/harlingen/marketing-101-plan-execute-and-grow-your-customer-base/100001986926696235 - **Event Categories**: Business, Workshops, Contests - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Harlingen - **state**: TX - **country**: United States - **location**: SBA's Lower Rio Grande Valley District Office - **lat**: 26.1894052 - **long**: -97.67033219999996 - **full address**: SBA's Lower Rio Grande Valley District Office, 2422 E. Tyler Avenue, Harlingen, United States ## Event gallery - **Alt text**: Marketing 101: Plan, Execute & Grow Your Customer Base - **Image URL**: https://cdn-az.allevents.in/events3/banners/940229848f7ccc2d2eef4ac03965d91ada08b697e225b92a4e33a7214924ea82-rimg-w1200-h675-dcffffff-gmir.jpg?v=1775598487 ## FAQs - **Q**: When and where is Marketing 101: Plan, Execute & Grow Your Customer Base being held? - **A:** Marketing 101: Plan, Execute & Grow Your Customer Base takes place on Fri, 24 Apr, 2026 at 09:00 am to Fri, 24 Apr, 2026 at 11:00 am at SBA's Lower Rio Grande Valley District Office, 2422 E. Tyler Avenue, Harlingen, United States. - **Q**: Who is organizing Marketing 101: Plan, Execute & Grow Your Customer Base? - **A:** Marketing 101: Plan, Execute & Grow Your Customer Base is organized by SBA Lower Rio Grande Valley District Office. - **Q**: Who is this event for? Is it right for me? - **A:** Marketing 101: Plan, Execute & Grow Your Customer Base is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Harlingen, this event is thoughtfully curated to deliver a standout experience worth every moment. If Marketing 101: Plan, Execute & Grow Your Customer Base sounds like your kind of event, don't wait - spots fill up fast. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Marketing 101: Plan, Execute & Grow Your Customer Base", "image": "https://cdn-az.allevents.in/events3/banners/940229848f7ccc2d2eef4ac03965d91ada08b697e225b92a4e33a7214924ea82-rimg-w1200-h675-dcffffff-gmir.jpg?v=1775598487", "startDate": "2026-04-24T09:00:00-05:00", "endDate": "2026-04-24T11:00:00-05:00", "url": "https://allevents.in/harlingen/marketing-101-plan-execute-and-grow-your-customer-base/100001986926696235", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "SBA's Lower Rio Grande Valley District Office", "address": { "@type": "PostalAddress", "streetAddress": "2422 E. 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This is accomplished via entrepreneurial education and advising, access to capital/money and business development through government contracting and exporting opportunities.\r\nHarlingen, Texas is home to SBA’s Lower Rio Grande Valley District Office (LRGVD), with a branch office in Corpus Christi, Texas.  The district covers 14 of the 254 counties in the State of Texas and is comprised of a diverse landscape to include international ports of entry, beaches, deep sea ports, ranch land, and metropolitan cities.\r\nThe SBA’s district office in Harlingen serves Cameron, Hidalgo, Jim Hogg, Kenedy, Starr, Willacy and Zapata counties in southern Texas. The branch office in Corpus Christi serves Aransas, Brooks, Duval, Kleberg, Nueces, San Patricio and Jim Wells counties." } ] } ] ```