# Event Details - **Event Name**: Eastern Route Rising: Tourism & Economic Power Summit - **Event Start and End Date**: Thu, 05 Mar, 2026 at 08:30 am – Thu, 05 Mar, 2026 at 05:00 pm - **Event Description**: Join us to explore how tourism is boosting the economy along the Eastern Route—network, learn, and grow!About this EventEastern Alberta is Rising - and it's time to lead the conversation!Eastern Route Rising: Tourism & Economic Power Summit is a one-day tourism and economic development conference designed to inspire businesses, empower newly elected councillors, and strengthen collaboration across communities along the Eastern Route.This inaugural summit brings together municipal leaders, tourism operators, economic development professionals, and business owners to explore how tourism can drive local economies, support community identity, and create sustainable growth — even in regions that have historically been underrepresented at the provincial level.Whether you are new to tourism, newly elected to council, or looking to take your existing offerings to the next level, this conference will provide practical tools, real-world examples, and bold ideas to help your community and business thrive.What You’ll LearnTourism fundamentals — how to identify and leverage the assets you already haveThe role municipalities and councils play in supporting tourism growthHow communities turn potential into compelling visitor experiencesProvincial tourism trends, programs, and partnership opportunitiesHow collaboration across a regional corridor strengthens visibility and impactWho Should AttendMunicipal councillors, CAOs, and elected officialsTourism operators and attraction managersBusiness owners interested in visitor marketsChambers of Commerce and community organizationsEntrepreneurs and those exploring tourism opportunitiesEconomic development and community development staffWhy AttendTourism is more than attractions — it’s a powerful economic driver that supports small businesses, creates local jobs, and strengthens community pride. This summit is your opportunity to gain clarity, confidence, and inspiration to help shape the future of tourism and economic growth along the Eastern Route.The East is rising. Be part of it.Vendor OpportunitiesA limited number of vendor booths are available for businesses, organizations, and service providers who wish to showcase their offerings to municipal leaders, tourism operators, and economic development professionals from across the Eastern Route.Vendor booths are located within the main conference space, allowing vendors to participate fully in all presentations while engaging with attendees throughout the day. Each vendor registration includes a six-foot table, chairs, and one full conference pass, including access to all sessions, networking opportunities, morning refreshments, and lunch.Vendor pricing reflects the added value of visibility, networking, and full conference participation:Member Vendors: $295Non-Member Vendors: $395Space is limited to maintain a high-quality experience for both vendors and attendees. Early booking is encouraged.Agenda?: 08:00 AM - 08:30 AMRegistrationInfo: Arrive, check in, grab a coffee, and start the day by connecting with fellow attendees, vendors, and partners from across the Eastern Route. Visit the vendor showcase, meet colleagues, and get settled before the conference begins.?: 08:30 AM - 08:45 AMWelcome and Opening RemarksInfo: Opening remarks from the Veterans Memorial Highway Association, including a land acknowledgement, welcome to newly elected councillors, and an overview of the day’s goals. ?: 08:45 AM - 09:45 AMTourism 101: Understanding Your Community’s Tourism PotentialInfo: This foundational session explores what tourism really is and why every community already plays a role in the visitor economy. Drawing on regional experience and lessons from the former Canadian Badlands, this presentation helps municipalities and businesses identify assets, understand visitor behaviour, and recognize practical opportunities for growth.?: 09:45 AM - 10:15 AMExtended Networking & Refreshment BreakInfo: Enjoy morning refreshments and take time to visit vendor booths, connect with peers, and continue conversations sparked by the opening session. Vendors will be available to discuss services, products, and partnership opportunities.?: 10:15 AM - 11:15 AMFrom Potential to Product: Turning Local Assets into Visitor ExperiencesInfo: Building on Tourism 101, this session focuses on transforming existing assets into market-ready visitor experiences. Learn how storytelling, collaboration, and experience development can help communities and businesses elevate their tourism offerings.?: 11:15 AM - 11:45 AMVendor Networking BreakInfo: A dedicated networking break designed specifically to engage with vendors. Attendees are encouraged to visit booths, ask questions, and explore services and experiences that support tourism, business development, and community growth.?: 11:45 AM - 12:30 PMMunicipal Leadership Panel: The Role of Council in Tourism GrowthInfo: A moderated panel discussion featuring municipal leaders sharing practical insights on supporting tourism at the local level. Topics include policy, partnerships, community engagement, and actionable steps councils can take to support sustainable tourism and economic development.?: 12:30 PM - 01:30 PMLunch & Vendor ShowcaseInfo: Enjoy lunch while continuing conversations with vendors, speakers, and attendees. This extended lunch period provides ample time to visit the vendor showcase, build connections, and discuss ideas in a relaxed setting.?: 01:30 PM - 02:15 PMProvincial Perspective: Tourism in AlbertaInfo: A provincial-level presentation examining tourism trends, visitor markets, and opportunities across Alberta. Learn how communities can align with broader tourism strategies, access programs, and position themselves for future growth.?: 02:15 PM - 02:45 PMExplore the Eastern Route: Building a Regional Tourism IdentityInfo: An overview of the Explore the Eastern Route initiative and the power of regional collaboration. This session highlights the Explore the Eastern Route Ducks Campaign and how creative branding supports tourism visibility and pride across Eastern Alberta.?: 02:45 PM - 03:15 PMAfternoon Networking & Vendor BreakInfo: A final dedicated networking break to reconnect with vendors, follow up on conversations, and exchange contact information before the closing session.?: 03:15 PM - 04:00 PMFireside Conversation, Audience Q&A & Closing RemarksInfo: An interactive conversation with speakers followed by audience questions. The session concludes with key takeaways, next steps, and a call to action for continued collaboration and leadership along the Eastern Route. - **Event URL**: https://allevents.in/hanna/eastern-route-rising-tourism-and-economic-power-summit/100001979130333103 - **Event Categories**: Business, Art, Nonprofit, fine-arts - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Feastern-route-rising-tourism-economic-power-summit-tickets-1979130333103 - **Ticket Price Range**: min: 198.76, max: 316.11, currency: CAD ## Event venue details - **city**: Hanna - **state**: AB - **country**: Canada - **location**: Hanna Community Centre - **lat**: 51.64373940000001 - **long**: -111.9367877 - **full address**: Hanna Community Centre, 503 5 Avenue West, Hanna, Canada ## Event Organizer details - **affiliate_id**: 10 - **organizer**: Explore the Eastern Route VMHA (https://allevents.in/org/explore-the-eastern-route-vmha/27497142) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events1/banners/1f3bb66dd66ff5b5669be096f9cc157d31abccd7856195bcbb51d36fb421a253-rimg-w1200-h800-dc312d19-gmir.jpg?v=1771701460 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events1/banners/22b0c9d519d63efe707eae4aa15be371aacfd64c4a807add29dfd332596be3ac-rimg-w400-h400-dc47342e-gmir.jpg?v=1771701460 ## FAQs - **Q**: When is the event happening? - **A:** Thu, 05 Mar, 2026 at 08:30 am - **Q**: Where is the event happening? - **A:** Hanna Community Centre, 503 5 Avenue West, Hanna, Canada - **Q**: What is the ticket price? - **A:** starting from 198.76 up to 316.11 CAD - **Q**: Who is organizing the event? - **A:** Explore the Eastern Route VMHA - **Q**: What type of event is this? - **A:** Business, Art, Nonprofit, fine-arts - **Q**: Where can I find ticket details about Eastern Route Rising: Tourism & Economic Power Summit ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Eastern Route Rising: Tourism & Economic Power Summit", "image": "https://cdn-az.allevents.in/events1/banners/1f3bb66dd66ff5b5669be096f9cc157d31abccd7856195bcbb51d36fb421a253-rimg-w1200-h800-dc312d19-gmir.jpg?v=1771701460", "startDate": "2026-03-05", "endDate": "2026-03-05", "url": "https://allevents.in/hanna/eastern-route-rising-tourism-and-economic-power-summit/100001979130333103", "location": { "@type": "Place", "name": "Hanna Community Centre", "address": { "@type": "PostalAddress", "streetAddress": "503 5 Avenue West", "postalCode": "T0J 1P0", "addressLocality": "Hanna", "addressRegion": "AB", "addressCountry": "CA" }, "geo": { "@type": "GeoCoordinates", "latitude": "51.64373940000001", "longitude": "-111.9367877" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Join us to explore how tourism is boosting the economy along the Eastern Route—network, learn, and grow!", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "CAD", "availabilityStarts": "2026-04-06", "availabilityEnds": "2026-03-05", "validFrom": "2026-04-06", "lowPrice": "198.76", "highPrice": "316.11", "price": "198.76", "url": "https://allevents.in/hanna/eastern-route-rising-tourism-and-economic-power-summit/100001979130333103" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "CAD", "availabilityStarts": "2026-04-06", "availabilityEnds": "", "validFrom": "2026-04-06", "url": "https://allevents.in/hanna/eastern-route-rising-tourism-and-economic-power-summit/100001979130333103", "price": "262.77", "name": "General Admission Non-member" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "CAD", "availabilityStarts": "2026-04-06", "availabilityEnds": "", "validFrom": "2026-04-06", "url": "https://allevents.in/hanna/eastern-route-rising-tourism-and-economic-power-summit/100001979130333103", "price": "198.76", "name": "Member Community of VMHA Hwy 36/881" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "CAD", "availabilityStarts": "2026-04-06", "availabilityEnds": "", "validFrom": "2026-04-06", "url": "https://allevents.in/hanna/eastern-route-rising-tourism-and-economic-power-summit/100001979130333103", "price": "316.11", "name": "Vendor Event Tickets" } ], "organizer": [ { "@type": "Organization", "name": "Explore the Eastern Route VMHA", "url": "https://allevents.in/org/explore-the-eastern-route-vmha/27497142" } ] } ] ```