# Event Details - **Event Name**: HOW TO RUN A PROFITABLE RETAIL BUSINESS - **Event Start and End Date**: Tue, 07 Jul, 2026 at 09:00 am – Wed, 08 Jul, 2026 at 04:00 pm - **Event Description**: Join BBI on July 7 and 8, 2026, for the Essentials of Retail Management Training and learn the fundamentals of running a profitable businessAbout this EventRunning a profitable retail business doesn't happen by accident, it's built on the right foundations.This program is custom-designed for entrepreneurs and is open to businesses in Canada.Sponsored by the Black Business Initiative, it is designed to support African Nova Scotian and Black-owned businesses while welcoming applications from all eligible participants.The David Sobey Retailing Centre, along with the Arthur L. Irving Entrepreneurship Centre, at Saint Mary’s University are pleased to offer this training program.Program Content and ObjectivesWhether you're just starting out or exploring a new venture, this beginner-friendly training will give you the knowledge and confidence to succeed in retail.No information overload, just practical business advice. Each session provides hands-on learning, useful resources and actionable steps to help you move your business forward.Delivery FormatThe program is delivered over two days.In person: sessions will be hosted at the Arthur L. Irving Entrepreneurship Centre.Online: Hybrid stream available for those who aren’t able to attend in person.You will be asked to select your preferred delivery method during registration.Session TopicsTraining will be delivered by members of the Arthur L. Irving Entrepreneurship Centre such as Michael Sanderson, Meredith Drost, Jason Turner, Brennan Daley, together with the David Sobey Retail Centre team and integrated retail industry partners.Sample topics will include:Day OneApplying Innovation to Your Business· How can you reach your goals by thinking innovatively?· Approaching customer problems with human-centered design· Identifying and taking advantage of market gapsWhat Success Looks Like (Goals, Objectives & Your Brand)· Define what success means (income, learning, exposure, testing ideas)· Setting 2–3 simple, realistic goals· Brand basics: what you sell, who it’s for, and the feeling you want to createWho You are Selling To (and Why They’ll Choose You)· Identify your main customer type in an airport setting· Understand when, why, and how they buy· Decide what makes your store worth stopping forWhat You Sell – Building the Right Assortment· Choose products that fit your goals, brand, and customer· Decide which products are “must-haves” vs. optional· Picking the “heroes”Making Your Store Easy to Shop· Create a layout customers understand in seconds· Use product placement to guide attention· Keep displays simple, tidy, and easy to manageDay TwoVisual Merchandising· More than just an aesthetic· Targeting customers· Allocating Space· Profit protection strategies· SignagePricing that Makes Sense (and Makes Money)· Price products to cover costs and earn a profit· Use simple pricing rules customers understand· Know which items drive sales vs. profitsPromoting Your Store on a Small Budget· Use signs, visuals, and location to attract attention· Communicate one clear reason to buy· Encourage impulse purchases and repeat visitsRunning a Profitable Business· Track sales, inventory, margins and cash simply· Understand basic profitability and break-even· Build weekly habits that keep the business financially healthy - **Event URL**: https://allevents.in/halifax/how-to-run-a-profitable-retail-business/100001992455197130 - **Event Categories**: workshops, business - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 7 hours - Location: Arthur L. Irving Entrepreneurship Centre - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: CAD ## Event venue details - **city**: Halifax - **state**: NS - **country**: Canada - **location**: Arthur L. Irving Entrepreneurship Centre - **lat**: 44.6300459 - **long**: -63.5806246 - **full address**: Arthur L. Irving Entrepreneurship Centre, 5907 Gorsebrook Avenue, Halifax, Canada ## Event gallery - **Alt text**: HOW TO RUN A PROFITABLE RETAIL BUSINESS - **Image URL**: https://cdn-az.allevents.in/events8/banners/e34ef5a6912b0212a845faf8505d5a646f447eed480305012d0f081cbe1d2b5b-rimg-w1200-h600-dcffffff-gmir.jpg?v=1782721574 ## FAQs - **Q**: When and where is HOW TO RUN A PROFITABLE RETAIL BUSINESS being held? - **A:** HOW TO RUN A PROFITABLE RETAIL BUSINESS takes place on Tue, 07 Jul, 2026 at 09:00 am to Wed, 08 Jul, 2026 at 04:00 pm at Arthur L. Irving Entrepreneurship Centre, 5907 Gorsebrook Avenue, Halifax, Canada. - **Q**: Who is organizing HOW TO RUN A PROFITABLE RETAIL BUSINESS? - **A:** HOW TO RUN A PROFITABLE RETAIL BUSINESS is organized by Black Business Initiative. - **Q**: Who is this event for? Is it right for me? - **A:** HOW TO RUN A PROFITABLE RETAIL BUSINESS is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Halifax, this event is thoughtfully curated to deliver a standout experience worth every moment. 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