Navigating Trends

Navigating Trends

Navigating Trends

Fri Sep 27 2024 at 09:30 am to 04:30 pm

Leidsevaart 102, 102 Leidsevaart, Haarlem, Netherlands

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EUR 795
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Navigating Trends, 27 September | Event in Haarlem | About the event Navigating Trends
Learn how to execute trend research yourself and strengthen your capability to make better decisions for tomorrow.

About this Event

<h4>Move beyond trendwatching to kickstart innovation!</h4>

Want to make better decisions for tomorrow? Insights into emerging trends create richer conversations about the future directions for your organisation to take.

<h4>But how to spot, understand and apply trends?</h4>

Join now for an exciting online masterclass on Friday May 31, where you'll learn the essentials of researching trends.

The trend research model by trend expert and author Els Dragt of Studio Elsewhere helps you to take a structured approach to researching trends instead of gazing into crystal ball.

Besides the trend research framework, Els will share her valuable knowledge and experience in researching the future.

Discover the latest tools, techniques and case studies to stay ahead of the curve and make informed decisions.

<h4>What you'll learn:</h4>

  • the relevance of trend research for organisations
  • essential theory, such as the definition of a trend and the trend levels
  • the trend research model with its 3 phases
  • how to scan: where to find signals of change + doing field research on the spot!
  • how to analyse: synthesize your findings and go deeper into underlying value shifts
  • how to apply: tools and techniques to help you create 'trendslations'
  • tips on integrating trend skills and activities in your team or company

As I'm a fan of learning-by-doing, we'll do a lot of interactive activities.

<h4>For whom?</h4>

For anyone curious to learn more about trends. You don't have to have prior knowledge or experience with trends. People who have joined my trainings often work in the space of innovation, strategy, consumer research, marketing, design and in commercial as well as non-profit organisations.


This masterclass will be exclusive and hosted for a small group of participants people to ensure interactivity and an informal atmosphere, plus enough room for you to ask your specific questions to Els.

Reserve your spot now and get ready to dive deep into the world of trend research!

<h4>About the trainer:</h4>

Els Dragt is a Dutch independent trend researcher with over twenty years of experience in spotting and analysing seeds of change.

Before going freelance as , she has worked at various research agencies. Els currently focuses on training and coaching professionals how to research trends themselves.

A sample of clients includes Swinkels Family Brewers, IKEA, City Football Group, HIVOS Latam, the Dutch government and the Port of Antwerp.

She is an author of several research publications, such as ‘How to Research Trends’ and ‘Dare to Ask’ (BIS Publishers).

As a guest lecturer Els teaches at various universities in Europe where they use her 3-phased trend method in their study programs.

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Tickets for Navigating Trends can be booked here.

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Admission fee EUR 795
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Date & Time

Fri Sep 27 2024 at 09:30 am to 04:30 pm


Leidsevaart 102, 102 Leidsevaart, Haarlem, Netherlands

Host Details
Arne van Oosterom
About The Host:
Through this series of Masterclasses I'm sharing my 20+ year of hands-on experience working in service design, design thinking and strategic design. I am a Creative Leadership coach, innovation facilitator, keynote speaker and lecturer at universities around the world. I work with startups and companies like Under Armour, Coca Cola, Volkswagen, BOSCH, Philips, SAP, ING Bank, Estée Lauder, Cartier and L’Oréal. The last 15 years I founded, build and managed a global innovation consultancy and Academy with teams in over 25 countries. I am the founder of Blue Sky Republic, DesignThinkers Academy, DesignThinkers Group. I organise events and courses to share my almost two decades of experience working as a creative leader with Design Thinking, Service Design and Strategic Design.
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