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Executive Development Program in Digital Marketing


Executive Development Program in Digital Marketing

About the course:

Knowing the digital importance of marketing in today’s technology-driven business era, up-scaling digital marketing skills becomes quintessential for a marketing, advertising & sales professional to accelerate company’s performance along with individual career growth.

This Digital marketing course isn’t limited to just executive or mid-level employees on the hierarchy; even entrepreneurs can acquire digital marketing skills to procure business growth. This certification course is intended to develop understanding of digital technology or media that can impact firm’s tactical marketing activities and drive its performance and how to apply different digital marketing techniques.

Key Features:

Opportunity to get Certificate of Completion from XLRI

Upon successful completion, participants get Certificate of Completion from XLRI

Manage campaigns with hands-on industry tools

Learn the use of digital marketing techniques, tools and analytics using data labs for managing digital campaign

Capstone project for practical application

Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing

3-day intense and involved On-Campus workshop

Opportunity to be a part of an optional 3-day on-campus workshop upon payment of an additional fee of INR 10000 + GST

Exposure to different digital marketing techniques

Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.

Convenient learning for working professionals

Customized course for working professionals with basics like weekend classes, learn from anywhere and live classroom feel

About Certification:

On the payment of all due fees and upon satisfying the requisite attendance and evaluation/certification criteria of the course, participants will be awarded a certificate of completion in Digital Marketing issued by XLRI. Candidates who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a certificate of participation by XLRI.

Pedagogy/ Assessment:

The classes for this course will be through LIVE lectures that will be beamed online via internet to participant desktops/laptops or classrooms using Talentedge Direct To Device platform.

The pedagogy will comprise concepts and frameworks, hands-on sessions on digital marketing tools, use-cases, interactive sessions, project work and class exercises imparted by XLRI’s faculty and industry experts. The participants will have opportunity to work on data lab consisting of live industry data. Participants are expected to complete an industry relevant capstone project with the guidance from faculty.

This course is mostly hands-on and so it is recommended, though not a necessity that participants have two devices – one to follow the lecture, and the other for hands-on practice on digital tools.


A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project, case studies or other objective/subjective assessments. The evaluations are designed to ensure continuous participant engagement with the course and encourage learning.

Why Talentedge:

Live tutored classes not recorded sessions

All classes are delivered live by eminent faculty encouraging interactive discussions and query resolution

Hands-on learning using case studies, projects and simulations

Scheduled classes at convenient timings for working professionals

Be a part of rich Alumni Network

Interactive live sessions with Industry stalwarts

Student relationship managers for dedicated support for all requirements of the students

Live tech support on chat and call for immediate support

Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions

AI & ML Powered Mobile platform enabled

Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers

95 % Course Completion rate

96 % Satisfaction Score

86 % Referability


Course details:

Course Commencement: 27 April 2019

Class schedule: 2 Classes of 1.5 hrs each on Wednesday's and Saturday's from 7.30 pm to 9.00 pm IST

Fees: (i) For Indian Residents - INR. 80,000+ GST

(ii) For International Students - USD 1750

Map Gurugram, plot no. 21, Gurgaon, India
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