Executive Development Program in Digital Marketing
About the course:
Knowing the digital importance of marketing in today’s technology-driven business era, up-scaling digital marketing skills becomes quintessential for a marketing, advertising & sales professional to accelerate company’s performance along with individual career growth.
This Digital marketing course isn’t limited to just executive or mid-level employees on the hierarchy; even entrepreneurs can acquire digital marketing skills to procure business growth. This certification course is intended to develop understanding of digital technology or media that can impact firm’s tactical marketing activities and drive its performance and how to apply different digital marketing techniques.
Opportunity to get Certificate of Completion from XLRI
Upon successful completion, participants get Certificate of Completion from XLRI
Manage campaigns with hands-on industry tools
Learn the use of digital marketing techniques, tools and analytics using data labs for managing digital campaign
Capstone project for practical application
Apply hands-on skills learned in the class on a comprehensive project related to the different facets of digital marketing
3-day intense and involved On-Campus workshop
Opportunity to be a part of an optional 3-day on-campus workshop upon payment of an additional fee of INR 10000 + GST
Exposure to different digital marketing techniques
Gain exposure to digital marketing techniques like, search engine marketing, social media, mobile marketing, etc.
Convenient learning for working professionals
Customized course for working professionals with basics like weekend classes, learn from anywhere and live classroom feel
On the payment of all due fees and upon satisfying the requisite attendance and evaluation/certification criteria of the course, participants will be awarded a certificate of completion in Digital Marketing issued by XLRI. Candidates who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a certificate of participation by XLRI.
The classes for this course will be through LIVE lectures that will be beamed online via internet to participant desktops/laptops or classrooms using Talentedge Direct To Device platform.
The pedagogy will comprise concepts and frameworks, hands-on sessions on digital marketing tools, use-cases, interactive sessions, project work and class exercises imparted by XLRI’s faculty and industry experts. The participants will have opportunity to work on data lab consisting of live industry data. Participants are expected to complete an industry relevant capstone project with the guidance from faculty.
This course is mostly hands-on and so it is recommended, though not a necessity that participants have two devices – one to follow the lecture, and the other for hands-on practice on digital tools.
A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this course. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project, case studies or other objective/subjective assessments. The evaluations are designed to ensure continuous participant engagement with the course and encourage learning.
Live tutored classes not recorded sessions
All classes are delivered live by eminent faculty encouraging interactive discussions and query resolution
Hands-on learning using case studies, projects and simulations
Scheduled classes at convenient timings for working professionals
Be a part of rich Alumni Network
Interactive live sessions with Industry stalwarts
Student relationship managers for dedicated support for all requirements of the students
Live tech support on chat and call for immediate support
Interactive in session peer to peer and with faculty discussions for in-depth learning against isolated learning of recorded sessions
AI & ML Powered Mobile platform enabled
Seamless learning on all screens; desktop, laptop, tabs & mobiles through app and browsers
95 % Course Completion rate
96 % Satisfaction Score
86 % Referability
Course Commencement: 27 April 2019
Class schedule: 2 Classes of 1.5 hrs each on Wednesday's and Saturday's from 7.30 pm to 9.00 pm IST
Fees: (i) For Indian Residents - INR. 80,000+ GST
(ii) For International Students - USD 1750