# Event Details - **Event Name**: CEO Profit Playbook: Building a Business That Actually Makes Money - **Event Start and End Date**: Tue, 13 Oct, 2026 at 05:30 pm – Tue, 13 Oct, 2026 at 08:30 pm (-04:00) - **Event Description**: Get ready to elevate your business at Priced for Profit — an unforgettable evening of entrepreneurship, celebration, and connection.About this EventA Hispanic Heritage Month CelebrationPresented by Hispanic Federation in partnership with Keyla Consulting & Co in partnership with Mercedes-Benz GreenwichHispanic Federation proudly presents the next workshop in our Crear y Crecer su Negocio series - a hands-on session dedicated to helping Connecticut's Latino entrepreneurs understand funding, unlock trapped cash, and build the financial systems that fuel sustainable growth.Being busy isn't the same as being profitable.Too many entrepreneurs pour everything into growing — more clients, more hours, more hustle — yet never build a business that truly pays them. The difference between staying stuck and stepping into real wealth comes down to two things: knowing your worth, and pricing for profit.In celebration of Hispanic Heritage Month, join us for an inspiring evening honoring Latino excellence in business. We're bringing together entrepreneurs, community leaders, and changemakers for a night of real talk, real strategy, and real connection — set against the backdrop of Mercedes-Benz Greenwich.Whether you're launching, growing, or ready to scale, this celebration is designed to equip you with the mindset and tools to build a business that's built to last — and to connect you with a community that lifts as it climbs.Event Details📅 Monday, October 13, 2026🕐 5:30 PM – 8:00 PM📍 Mercedes-Benz Greenwich🎟️ Free Admission • Bilingual (English & Español)Light Refreshments • Networking Reception • GiveawaysWhat You'll LearnThe mindset shift from staying busy to being truly profitableHow to price your products and services for profit — not just to make the saleKnowing your numbers: margins, costs, and what "profitable" really meansValuing your time and building a business that pays you what you're worthHow to bet on yourself and build wealth from the ground upFeatured SpeakerHugo Sánchez — Founder & CEO of MOTI, a Puerto Rican entrepreneur who built a multi-million-dollar tech platform from the ground up. From dry-cleaning and construction to raising $1.2M without venture capital, Hugo's story is a masterclass in reinvention, hustle, and betting on yourself. He'll share the real strategies behind pricing for profit and building a business that pays.Panel: The Power of CommunityFeaturing the Annie of Cultura Takeover and Rocío Lozada, Founder of @latinpowerrrr @latinaspoderosasct - the panel will explore how culture, connection, and community fuel entrepreneurship — and how we rise stronger together.What to ExpectAn inspiring keynote and practical strategies you can apply right awayA powerful community panel celebrating culture and connectionNetworking with fellow entrepreneurs, community leaders, and changemakersA beautiful evening at Mercedes-Benz GreenwichSpanish interpretation availableJoin us in celebrating the innovation, resilience, and success of our Latino business community.👉 Reserve your free seat today — space is limited!This event is funded in part through a grant with the U.S. Small Business Administration.Presented by Hispanic Federation in partnership with Keyla Consulting & Co. - **Event URL**: https://allevents.in/greenwich/ceo-profit-playbook-building-a-business-that-actually-makes-money/100002001698316549 - **Event Categories**: fitness, Business, Workshops - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Duration: 3 hours - Location: Mercedes-Benz Greenwich - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: USD ## Event venue details - **city**: Greenwich - **state**: CT - **country**: United States - **location**: Mercedes-Benz Greenwich - **lat**: 41.0248246 - **long**: -73.6355013 - **full address**: Mercedes-Benz Greenwich, 261 W Putnam Ave, Greenwich, United States ## Event gallery - **Alt text**: CEO Profit Playbook: Building a Business That Actually Makes Money - **Image URL**: https://cdn-az.allevents.in/events7/banners/12696a2a7f063337957cc5f313d7f70ad355f65f6d275fc1988b204b78311f7a-rimg-w1080-h1350-dcf8f8f8-gmir.jpg?v=1790255765 ## FAQs - **Q**: When and where is CEO Profit Playbook: Building a Business That Actually Makes Money being held? - **A:** CEO Profit Playbook: Building a Business That Actually Makes Money takes place on Tue, 13 Oct, 2026 at 05:30 pm to Tue, 13 Oct, 2026 at 08:30 pm at Mercedes-Benz Greenwich, 261 W Putnam Ave, Greenwich, United States. - **Q**: Who is organizing CEO Profit Playbook: Building a Business That Actually Makes Money? - **A:** CEO Profit Playbook: Building a Business That Actually Makes Money is organized by Hispanic Federation. - **Q**: Who is this event for? Is it right for me? - **A:** CEO Profit Playbook: Building a Business That Actually Makes Money is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Greenwich, this event is thoughtfully curated to deliver a standout experience worth every moment. 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