# Event Details

- **Event Name**: Jobs to Be Done: Understanding Why Your Customers Choose Your Product
- **Event Start and End Date**: Mon, 15 Dec, 2025 at 03:00 pm – Mon, 15 Dec, 2025 at 04:00 pm
- **Event Description**: Exploring a new idea? Apply Jobs to Be Done to clarify customer needs, refine your value, and gain fresh insight.About this EventCustomers “hire” products, services, and experiences to do a "job.” This insight is the core of Clayton Christensen’s Jobs to Be Done theory and one of the most effective ways to understand customer neeeds and evaluate desirability, feasibility, and viability.In this hands-on session, led by Mike Taylor, Director of Venture Creation, you'll learn how to apply Jobs to Be Done to reframe your products or services from the user's perspective. Emerging founders, early-stage startups, and anyone exploring a new idea will benefit from this session.Key Takeaways:Understand how to apply the Jobs to Be Done theoryRefine the value you provide to customersGain new perspectives to strengthen customer discoveryORGANIZER:The  supports the Michigan State University ecosystem with resources that increase the impact of research and innovation. The Foundation achieves its mission through grant programs that contribute over $15 million annually to the University, entrepreneurial programming and early-stage investments that accelerate technology transfer and startup growth throughout Michigan, and environments where startup businesses and collaborators can thrive. The Foundation's work is made possible through its stewardship of a flexible and sustainable endowment, nourished by over 50 years of licensing revenues and investment returns.
- **Event URL**: https://allevents.in/grand-rapids/jobs-to-be-done-understanding-why-your-customers-choose-your-product/100001975138803330
- **Event Categories**: business, it
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Grand Rapids
- **state**: MI
- **country**: United States
- **location**: 7th Floor Lounge | Doug Meijer Medical Innovation Building
- **lat**: 42.970998
- **long**: -85.6710276
- **full address**: 7th Floor Lounge | Doug Meijer Medical Innovation Building, 109 Michigan Street NW, Grand Rapids, United States

## Event gallery

- **Alt text**: Jobs to Be Done: Understanding Why Your Customers Choose Your Product
  - **Image URL**: https://cdn-az.allevents.in/events8/banners/7b65c0509dca8a3a5239f0d8f384293bf47465122fd3b07449f6cf5bec41bed5-rimg-w1200-h600-dcffffff-gmir.jpg?v=1764209887

## FAQs

- **Q**: When and where is Jobs to Be Done: Understanding Why Your Customers Choose Your Product being held?
  - **A:** Jobs to Be Done: Understanding Why Your Customers Choose Your Product takes place on Mon, 15 Dec, 2025 at 03:00 pm to Mon, 15 Dec, 2025 at 04:00 pm at 7th Floor Lounge | Doug Meijer Medical Innovation Building, 109 Michigan Street NW, Grand Rapids, United States.
- **Q**: Who is organizing Jobs to Be Done: Understanding Why Your Customers Choose Your Product?
  - **A:** Jobs to Be Done: Understanding Why Your Customers Choose Your Product is organized by MSU Foundation.
- **Q**: Who is this event for? Is it right for me?
  - **A:** Jobs to Be Done: Understanding Why Your Customers Choose Your Product is ideal for professionals, entrepreneurs, startup founders, and networking enthusiasts eager to grow their connections. Whether you're a first-time attendee or a longtime enthusiast in Grand Rapids, this event is thoughtfully curated to deliver a standout experience worth every moment. If Jobs to Be Done: Understanding Why Your Customers Choose Your Product sounds like your kind of event, don't wait - spots fill up fast.

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