Google Analytics For Your Online Store
Whether you want to manage your own analytics, or understand what you're paying your marketing agency for, understanding your analytics allows you to make better business decisions.
To drive your business in the right direction, you need to understand who is using your store, how they are getting there, how they are using it, when it is being used and what devices and software are being used to access it.
This session will outline:
A Google Analytics Overview:
Why you need analytics
How Google Analytics works
Set up view using filters
Use Goals to measure business objectives
Tracking campaigns with URL builder
Google Tag Manager:
Tag implementation strategy
Understand the Data Layer
Collecting data using the Data Layer, variables, and events
Track events with variables
And touch on using additional tags for marketing and remarketing:
Google Ads conversion tracking
This is a must-attend session for anyone who runs, or intends to set up, an online store.
Please note that there may be photographs and video recordings taken during the event. Purchase of a ticket indicates that you acknowledge that you may be present in images intended for promotional use, and you accept these terms on behalf of all people you purchase a ticket for.
Do I need to have an existing online store?
No, you don’t. This event will give you the information you need to understand some Google Analytics basics. If you start building your website prior knowledge of how to assess what's happening on your site can only be an advantage. If you have an existing online store, you can use this session to identify how to strengthen your website content. You can apply much of the information to a standard business website also.
Is the session platform-specific?
You don’t need to work on a particular platform to benefit from this session.
What are my transport/parking options for getting to and from the event?
Ticketed car parking is available on nearby streets and parking facilities. For a detailed map of parking locations, please see the City of Greater Geelong parking options and map.
Will refreshments be provided?
Light refreshments will be provided.
What's the refund policy?
Refunds can be issued up until the day before the event. We ask that you give us as much notice of cancellation as possible.
I have a question...
You can ask questions about this session by emailing aW5mbyB8IGFycGFzdGFydCAhIGNvbSAhIGF1 or calling (03) 5221 3281.
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