# Event Details

- **Event Name**: innovationCAFE Frisco: Sports Tech & Entertainment Innovation
- **Event Start and End Date**: Fri, 23 Oct, 2026 at 10:00 am – Fri, 23 Oct, 2026 at 12:30 pm (-05:00)
- **Event Description**: Explore the nexus of sports, entertainment, and technology. Focus on fan engagement, venue tech, and digital platforms in Frisco.About this EventinnovationCAFE Frisco: Operationalizing Sports Tech for Maximum ROIJoin us for the innovationCAFE Frisco session, strategically located in North Texas's Sports and Entertainment Capital. This event is critical for leaders managing major venues, sports organizations, and corporate sponsors who demand measurable returns on innovation investments.While the focus often sits on the fan experience, the true executive challenge is integrating advanced technologies (e.g., smart venues, streaming platforms) into core operations. This session focuses on how the three pillars of economic success—Productivity, Commercialisation, and Innovation Culture—must align to transform technology investment into profitability and sustained competitive advantage.The Focus: Productivity in Venue Operations & Commercializing Digital AssetsThis session leverages Frisco's dynamic environment to focus on how operational efficiency fuels new revenue streams.Panel and Strategic Discussion: Hear from all three core leaders: Adam Rogers (Innovation Culture), Damian Smyth (Productivity Expert), and Cherie Jones (Commercialisation Strategist). They will debate how to build an internal culture that embraces new venue technology (Adam), how to measure the real-time operational efficiency gains from that tech (Damian), and how to structure digital asset deals (streaming, sponsorships) to maximize financial Commercialisation (Cherie).The Workshop: The interactive workshop centers on the key question for organizations facing immense investment pressure:"How do organizations in the sports and entertainment sector move beyond costly experiments to build a high-Productivity venue and logistics operation that is funded, sustained, and commercially maximized by new digital asset revenue streams?"The discussion will explore best practices for aligning operational upgrades with digital revenue projections and securing sponsorship funding for innovation.The innovationCAFE ModelThis high-impact, two-and-a-half-hour event is structured around the CAFE principle of innovation:CollaborateAskFlowEvolveGain strategic insights from core industry leaders, participate in a focused discussion on ROI, and collaborate on a policy paper that will address the regulatory needs of the rapidly evolving sports and entertainment sector.Location: Hilton Dallas/Frisco Hotel & Convention CenterSpeakers: Adam Rogers, Damian Smyth, Cherie JonesDuration: 2.5 hoursAction: Develop the operational and commercial strategy to fund venue innovation through digital asset monetization.
- **Event URL**: https://allevents.in/frisco/innovationcafe-frisco-sports-tech-and-entertainment-innovation/100001970162851123
- **Event Categories**: sports, workshops, contests
- **Interested Audience**: 
  - total_interested_count: 1

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Finnovationcafe-frisco-sports-tech-entertainment-innovation-tickets-1970162851123
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Frisco
- **state**: TX
- **country**: United States
- **location**: Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center
- **lat**: 33.0994982
- **long**: -96.8177601
- **full address**: Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center, 7600 John Q Hammons Drive, Frisco, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: innovationCAFE (https://allevents.in/org/innovationcafe/27408574)

## Event gallery

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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events1/banners/fb0615751e1c41f7e4c73a232d23b83a6d301a925266d30096a43a6556b27f33-rimg-w400-h400-dce9f1e7-gmir.jpg?v=1769764491

## FAQs

- **Q**: When is the event happening?
  - **A:** Fri, 23 Oct, 2026 at 10:00 am (-05:00)
- **Q**: Where is the event happening?
  - **A:** Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center, 7600 John Q Hammons Drive, Frisco, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** innovationCAFE
- **Q**: What type of event is this?
  - **A:** sports, workshops, contests
- **Q**: Where can I find ticket details about innovationCAFE Frisco: Sports Tech & Entertainment Innovation ?
  - **A:** You can find ticket details about this event on AllEvents.

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