

# Event Details

- **Event Name**: Building Brands That Move Culture & Commerce: The Barbie Transformation
- **Event Start and End Date**: Thu, 29 Jan, 2026 at 05:30 pm – Thu, 29 Jan, 2026 at 06:30 pm
- **Event Description**: A fireside chat with Lisa McKnight, former chief brand officer at Mattel, Inc., in conversation with Mark Istook '98, morning anchor on WFAAAbout this Event  https://cdn-az.allevents.in/events8/banners/fe682350-fd3f-11f0-8d9a-23ed2db22260-rimg-w1200-h617-dc4c1977-gmir.jpg Save the date for JANUARY 29, 2029, for a fireside chat with global brand leader Lisa McKnight, former chief brand officer at Mattel, Inc., in conversation with Mark Istook '98, a multi-Emmy-winning broadcaster and morning anchor on WFAA.Admission is free, but seating is limited. Register now to save your spot.Parking available in Lot 5 and in Frog Alley. Co-hosted by the departments of Strategic Communication and Film, Television and Digital Media at TCU's Bob Schieffer College of Communication.
- **Event URL**: https://allevents.in/fort-worth/building-brands-that-move-culture-and-commerce-the-barbie-transformation/100001977958320582
- **Event Categories**: entertainment
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fbuilding-brands-that-move-culture-commerce-the-barbie-transformation-tickets-1977958320582
- **Ticket Price Range**: min: 0, max: 0, currency: USD

## Event venue details

- **city**: Fort Worth
- **state**: TX
- **country**: United States
- **location**: Brown-Lupton University Union
- **lat**: 32.709591
- **long**: -97.3647451
- **full address**: Brown-Lupton University Union, 2901 Stadium Drive, Fort Worth, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Bob Schieffer College of Communication (https://allevents.in/org/bob-schieffer-college-of-communication/22267098)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events10/banners/1aa35bc700ddc1a663cc755204fc4bc534058984d8f199aa01e4e07403b31550-rimg-w1200-h617-dc4c1978-gmir.jpg?v=1769711195
- **Alt text**: thumbnail
  - **Image URL**: https://dyn-image.allevents.in/generate-image?v=4&title=Building+Brands+That+Move+Culture+%26+Commerce%3A+The+Barbie+Transformation&date=29+Jan

## FAQs

- **Q**: When is the event happening?
  - **A:** Thu, 29 Jan, 2026 at 05:30 pm
- **Q**: Where is the event happening?
  - **A:** Brown-Lupton University Union, 2901 Stadium Drive, Fort Worth, United States
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 USD
- **Q**: Who is organizing the event?
  - **A:** Bob Schieffer College of Communication
- **Q**: What type of event is this?
  - **A:** entertainment
- **Q**: Where can I find ticket details about Building Brands That Move Culture & Commerce: The Barbie Transformation ?
  - **A:** You can find ticket details about this event on AllEvents.

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