SNEAKER CON FT. LAUDERDALE JAN 10 2026 - THE GREATEST SNEAKER SHOW ON EARTH

WE’RE BACK 2026

Last year felt like a turning point. We took Sneaker Con to Saudi Arabia for the first time, watched Kai Cenat pull up in Atlanta and flip the building’s energy, and saw lines of collectors trading pairs like it was the stock market on a Friday close. It reminded us why we started, the thrill of the hunt, the deal, the story you take home.

This year we’re turning the dial again.

We’re bringing back what made the floor electric and adding a few things we always wished existed. Authentication is now free for every attendee, so you can move with confidence and close deals faster. We’re putting a target on the hardwood with a $5,000 half court shot presented by Stayfocusedfrank, one heave, one moment, the type of clip that lives on your phone forever. Streetwear gets its own lane with the new Streetwear Alley presented by Kizo Kicks and apthcry, where the tees, cut and sew, and small batch drops finally match the heat on your feet.

Bring as many pairs as you can carry. That’s not a tagline, it’s the plan. The Trading Pit is where closets become bankrolls, where you upgrade a single pair into a stack by 3 p.m., and where a stranger’s backpack turns into your grail for the right price. No wheels, no carts, just you, your bags, and your negotiation game.

We have had our share of moments. Kevin Durant pulled up on Sneaker Con and handed out pairs like it was nothing, a blink and you missed it memory that people still talk about. adidas Originals once stood with us as presenting sponsor and the floor felt like a festival. Celebrities and creators have drifted through our aisles for years, from hoopers to musicians to streamers, turning quick stops into stories that lived far beyond the building. This year Monster Energy will be in the mix, fueling the building and keeping the pace high from opening to close.

We are loading the calendar with show only merch drops. Timed capsules that hit without warning, surprise restocks you will hear first from the stage, and limited runs stamped for this stop only. Expect exclusive tees and hats, patches and pins, posters and accessories, and a few pieces you will want to frame not wear. Some will be numbered, some will come with wristbands or cards you have to hunt down, some will unlock a meet and greet or a quick photo if you catch the right moment. Streetwear Alley will host brand pop ups and designer signings, and the customization tables will turn a fresh pickup into your pair right there on the floor.

From a tiny comedy club in Times Square with a couple dozen vendors to rooms that hold 300 to 500 sellers, creators, and brands, the heartbeat hasn’t changed. It is still about the meet up, the legit check, the nod when the number is right, the story you will tell on the way home.

If you were there in 2025, you know the energy. If you weren’t, 2026 is your shot.

Pull up. Trade up. Get authenticated. Take the shot. Leave with a better story than you came with.

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