

# Event Details

- **Event Name**: DIY Marketing Workshop for Small Businesses in Folsom
- **Event Start and End Date**: Wed, 28 Jan, 2026 at 05:00 pm – Wed, 28 Jan, 2026 at 07:00 pm
- **Event Description**: Get ready to level up your marketing game with hands-on tips and tricks tailored for small businesses in Folsom!About this EventIf your business serves Folsom and you want more calls, bookings, and walk-ins without handing everything off to an agency, this workshop is for you. In two focused hours, you will learn how to turn your website, Google Business Profile, and local content into a reliable customer driver.Practical, approachable, and built for busy business owners.Cost: $199 per personBring additional team members from the same business: $99 eachLocation: Shared with registered participantsWebsite : Get on the MapWhat You Will LearnFolsom customers are searching every day for places to eat, services to hire, and businesses they can trust. When someone searches “Folsom dentist,” “best brunch in Folsom,” or “near me,” only a small group of businesses show up first. Those businesses get the calls.This workshop shows you how to become one of them by clearly signaling that your business is local, credible, and active in the Folsom community.2-Hour Curriculum Breakdown1. How Local Search Works in Folsom (15 minutes)Learn how Google evaluates local businesses and why Folsom searches convert so well.You will learn:How Google decides who appears in Folsom resultsWhy visibility leads directly to customersHow local relevance builds momentum over time2. Building Local Trust Signals on Your Website (25 minutes)Your website should clearly reflect the city you serve without sounding forced.We will cover:Where to use “Folsom” in titles, headings, and page copyDisplaying your local phone number and address correctlyEmbedding maps and directionsReferencing neighborhoods and landmarks like Historic Folsom, Sutter Street, Empire Ranch, Broadstone, and Folsom LakeUsing real local photos of your business and teamWriting blog content tied to Folsom events and interestsFeaturing reviews from Folsom customers3. Google Business Profile Optimization That Gets Results (25 minutes)Your Google Business Profile often makes the first impression.You will learn:How to fully optimize your listingWhat types of photos attract clicksHow reviews impact rankings and trustHow to use Posts, services, products, and FAQs effectivelyWhat helps businesses land in the Local 3 Pack4. Community Involvement That Builds Authority (20 minutes)Google favors businesses with real community ties. Customers do too.We will show you how to turn local involvement into marketing assets:Working with the Folsom Chamber of CommerceParticipating in community events and festivalsPartnering with nearby businesses and nonprofitsTurning sponsorships and collaborations into visibility and links5. Content Ideas That Attract Folsom Customers (20 minutes)Local content consistently outperforms generic blog posts.We will workshop ideas like:Best restaurants near Historic Folsom and Sutter StreetDate-night ideas in FolsomFamily weekends at Folsom Lake and local parksSeasonal events and holiday activitiesShopping and dining guides for visiting familyYou will leave with content ideas tailored to your business and audience.6. Social Media That Supports Local SEO (10 minutes)Social activity reinforces local trust and recognition.You will learn how to:Tag Folsom businesses and landmarksShare content from local eventsUse local hashtags effectivelyHighlight real customer stories and winsEncourage branded searches that strengthen visibility7. Tracking What Matters (10 minutes)Know what is working and where to focus next.We will cover how to track:Traffic from Folsom ZIP codesCalls and direction requestsReview growthRanking improvementsPages that convert bestNew local linksMeet Your Instructor: Julie GallaherThis workshop is led by Julie Gallaher, founder of Get on the Map and a trusted local marketing educator for Northern California businesses.Julie focuses on helping small businesses translate local involvement, smart content, and online visibility into measurable growth. Her classes are known for being clear, practical, and easy to apply.Her workshops and expertise have been praised by Sacramento Magazine, local chambers of commerce, and business owners across the region.What Attendees Are SayingLaura O. | Sacramento Magazine“If you're interested in furthering your knowledge of social media marketing, or even just learning some basics, then I would definitely recommend you attend one of the Get on the Map workshops. I loved the relaxed environment and smaller class size. Julie makes sure to relate what she is teaching to everyone in the class. I left feeling inspired.”Brianna P.“Julie teaches great classes on social media marketing that are packed with info. Every class includes tips I can actually use and they work.”Greg“I attended a seminar Julie from Get on the Map gave for the Folsom Chamber of Commerce. The seminar opened my eyes to new ways to use social media, especially Instagram. Clear, concise, and very helpful.”Who Should AttendFolsom business ownersMarketing managers and coordinatorsTeam members responsible for visibility and growthAnyone tired of guessing what worksBring a teammate and get everyone aligned for less than the cost of one short ad campaign.Seats are limited to keep the class interactive.If you want stronger visibility, clearer local signals, and marketing that actually works in Folsom, this workshop is designed for you.
- **Event URL**: https://allevents.in/folsom/diy-marketing-workshop-for-small-businesses-in-folsom/100001979887188879
- **Event Categories**: workshops, festivals, digital-marketing, shopping, brunch, holiday
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fdiy-marketing-workshop-for-small-businesses-in-folsom-tickets-1979887188879
- **Ticket Price Range**: min: 214.19, max: 531.11, currency: USD

## Event venue details

- **city**: Folsom
- **state**: CA
- **country**: United States
- **location**: 460 Palladio Pkwy
- **lat**: 38.65203229999999
- **long**: -121.1205782
- **full address**: 460 Palladio Pkwy, 460 Palladio Parkway, Folsom, United States

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Julie Gallaher of Get on the Map (https://allevents.in/org/julie-gallaher-of-get-on-the-map/27285968)

## Event gallery

- **Alt text**: banner
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/a9535c2043e2f49a48fffdc9dd18a1bb927fce6f33034cf72b075cd84e1bc99b-rimg-w1200-h675-dca7a592-gmir.jpg?v=1767752278
- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/675266731809bd4bc3c11a22053e6a9fcef2000650d700c61317b12811ad9558-rimg-w400-h400-dc9fafc5-gmir.jpg?v=1767752278

## FAQs

- **Q**: When is the event happening?
  - **A:** Wed, 28 Jan, 2026 at 05:00 pm
- **Q**: Where is the event happening?
  - **A:** 460 Palladio Pkwy, 460 Palladio Parkway, Folsom, United States
- **Q**: What is the ticket price?
  - **A:** starting from 214.19 up to 531.11 USD
- **Q**: Who is organizing the event?
  - **A:** Julie Gallaher of Get on the Map
- **Q**: What type of event is this?
  - **A:** workshops, festivals, digital-marketing, shopping, brunch, holiday
- **Q**: Where can I find ticket details about DIY Marketing Workshop for Small Businesses in Folsom ?
  - **A:** You can find ticket details about this event on AllEvents.

## Structured Data (JSON-LD)

```json
[
    {
        "@context": "https://schema.org",
        "@type": "Event",
        "name": "DIY Marketing Workshop for Small Businesses in Folsom",
        "image": "https://cdn-az.allevents.in/events7/banners/a9535c2043e2f49a48fffdc9dd18a1bb927fce6f33034cf72b075cd84e1bc99b-rimg-w1200-h675-dca7a592-gmir.jpg?v=1767752278",
        "startDate": "2026-01-28",
        "endDate": "2026-01-28",
        "url": "https://allevents.in/folsom/diy-marketing-workshop-for-small-businesses-in-folsom/100001979887188879",
        "location": {
            "@type": "Place",
            "name": "460 Palladio Pkwy",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "460 Palladio Parkway",
                "postalCode": "95630",
                "addressLocality": "Folsom",
                "addressRegion": "CA",
                "addressCountry": "US"
            },
            "geo": {
                "@type": "GeoCoordinates",
                "latitude": "38.65203229999999",
                "longitude": "-121.1205782"
            }
        },
        "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
        "description": "Get ready to level up your marketing game with hands-on tips and tricks tailored for small businesses in Folsom!",
        "offers": [
            {
                "@type": "AggregateOffer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-31",
                "availabilityEnds": "2026-01-28",
                "validFrom": "2026-03-31",
                "lowPrice": "214.19",
                "highPrice": "531.11",
                "price": "214.19",
                "url": "https://allevents.in/folsom/diy-marketing-workshop-for-small-businesses-in-folsom/100001979887188879"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-31",
                "availabilityEnds": "",
                "validFrom": "2026-03-31",
                "url": "https://allevents.in/folsom/diy-marketing-workshop-for-small-businesses-in-folsom/100001979887188879",
                "price": "214.19",
                "name": "General Admission"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-31",
                "availabilityEnds": "",
                "validFrom": "2026-03-31",
                "url": "https://allevents.in/folsom/diy-marketing-workshop-for-small-businesses-in-folsom/100001979887188879",
                "price": "319.83",
                "name": "2 People from the same company"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-31",
                "availabilityEnds": "",
                "validFrom": "2026-03-31",
                "url": "https://allevents.in/folsom/diy-marketing-workshop-for-small-businesses-in-folsom/100001979887188879",
                "price": "425.47",
                "name": "3 People from the Same Company"
            },
            {
                "@type": "Offer",
                "availability": "https://schema.org/InStock",
                "priceCurrency": "USD",
                "availabilityStarts": "2026-03-31",
                "availabilityEnds": "",
                "validFrom": "2026-03-31",
                "url": "https://allevents.in/folsom/diy-marketing-workshop-for-small-businesses-in-folsom/100001979887188879",
                "price": "531.11",
                "name": "4 People from the Same Company"
            }
        ],
        "organizer": [
            {
                "@type": "Organization",
                "name": "Julie Gallaher of Get on the Map",
                "url": "https://allevents.in/org/julie-gallaher-of-get-on-the-map/27285968",
                "description": "What This Series CoversClass 1: What Changed. What Didn’t.January 29This foundational class explains how AI search actually works and what still drives customer behavior. You will leave with a calm, practical framework for evaluating your marketing in 2026.Class 2: Being Found Locally Still WinsFebruary 5Google Map Pack and Local SignalsLocal intent is still one of the strongest drivers of real customers. This class breaks down how AI uses local data and how to reinforce trust signals without constant updates.Class 3: Social Content as Discovery InfrastructureFebruary 12Instagram SEO and Social BroadcastingSocial media is no longer just engagement. It is part of how AI understands your business.Class 4: The New Front DoorFebruary 19Answer Engines, TL;DR Content, and Being the Best AnswerHow the Series WorksLive, instructor-led sessions on ZoomPractical and easy to followNo technical background requiredBuilt for small business realities, not theoryPricingFull 4-Class Series $99Early Bird: $79 if purchased by December 31Best value if you want the full framework and long-term clarity.Individual Classes$39 per classEarly Bird: $29 per class if purchased by December 31Ideal if you want to focus on a specific topic.Who This Series Is ForSmall business owners navigating AI searchMarketers who want clarity instead of constant changeBusinesses focused on local visibility and real customersAnyone tired of chasing algorithms instead of serving peopleWhy This Series Is DifferentBuilt on over 30 years of helping businesses find customersFocused on repackaging, not reinventingCalm, practical, and future-readyDesigned to remain relevant beyond 2026"
            }
        ]
    }
]
```