Marketing Morning Happy Hour
It's that time of the year again for our Cooperative Marketing Program orientation!
Arts organizations are encouraged to attend this free morning happy hour to learn about the program, its newest initiatives and network with more than 40 local newspapers, magazines, TV and radio stations, and more platforms where you can advertise your cultural offerings at discounted rates.
Following the success of last year's combined happy hour starting at 8 am, this event is for existing or interested clients and local media representatives to facilitate expanded relationships and opportunities for everyone. Greeting guests will be Fort Lauderdale's bicycle-powered coffee machine, CoffeeHub Café, and a bar of artful donuts.
This year's 10-minute talks will highlight the benefits and many ways to expand marketing efforts to incorporate multi-cultural platforms and audiences, interspersed with live performances by Soul Salaam's interactive dancers to boost the morning's energy.
Featured highlights this year include:
Minority Print + Digital Marketing
By Calibe Thompson, Island Origins Magazine, publisher
Targeting minority audiences through minority-owned online vendors
By Melissa Hunter Davis, Sugarcane Magazine, publisher
Targeting Hispanic audiences through minority owned online vendors
By Alex Cambo, Managing Partner AE Media Group
Marketing to a diverse and expanding LGBTQ audience
By Steve Evans, OutClique Magazine, publisher
The Cooperative Marketing Program, provided by Broward Cultural Division and facilitated through ArtServe, provides matching funds for advertising, as well as marketing guidance and educational workshops year-round to help local arts organizations and artists thrive.
For more information about the event, contact Meredith Clements at 954-357-7463 or email bWNsZW1lbnRzIHwgYnJvd2FyZCAhIG9yZw==. For more information about the Cooperative Marketing Program, contact Ed King at 954-462-8190 ext. 208 or Q29vcE1hcmtldGluZyB8IGFydHNlcnZlICEgb3Jn.
You may also like the following events from Broward County Cultural Division:
Also check out other Arts Events in Florida
, Nonprofit Events in Florida
, Workshops in Florida
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