# Event Details - **Event Name**: HIDDEN RITUAL SL27 // First Drop Launch - **Event Start and End Date**: Thu, 15 Oct, 2026 at 06:00 pm – Thu, 15 Oct, 2026 at 09:00 pm (+11:00) - **Event Description**: Join us for the In Store Launch of our latest Melbourne made, gender neutral clothing collection.About this EventWe warmly invite you to the launch of our Seasonless 27 Collection, HIDDEN RITUAL.Inspired by the quiet, personal rituals that shape who we are, the daily act of getting dressed becomes a moment of transformation — a chance to layer, reveal, conceal and express the many facets of ourselves.Hidden layers, unexpected proportions and playful combinations create multidimensional silhouettes designed to be styled and transformed in your own way. Jackets layer over vests, tunics over dresses and pants, with JUDE details including ruching ties and raw-edged seams bringing character to signature silhouettes.A rich palette of dusty rose, pistachio and burnt umber is balanced with ivory sand, onyx and slate. Luxurious textures of denim, slubbed jacquard linen and organic cotton, add depth and dimension.Come and experience Hidden Ritual with us at our Seasonless 27 Launch Night.Be among the first to discover 6 new JUDE styles, designed to layer effortlessly together and become part of your wardrobe.Join designer Jude Ng and the JUDE team for an evening of luxe retail therapy, where we'll style you through the new collection and help you discover your own combinations.Complimentary wine, bubbles & nibbles served throughout the evening. - **Event URL**: https://allevents.in/fitzroy/hidden-ritual-sl27-first-drop-launch/100002003042616386 - **Event Categories**: fitness, Art - **Interested Audience**: - total_interested_count: 0 - **Event Highlights**: - Age Limit: All Ages - Duration: 3 hours - Location: JUDE Store - Languages: English ## Ticket Details - **Ticket Price Range**: min: 0, max: 0, currency: AUD ## Event venue details - **city**: Fitzroy - **state**: VI - **country**: Australia - **location**: JUDE Store - **lat**: -37.79899030000001 - **long**: 144.9834336 - **full address**: JUDE Store, 252 Johnston Street, Fitzroy, Australia ## Event gallery - **Alt text**: HIDDEN RITUAL SL27 // First Drop Launch - **Image URL**: https://cdn-az.allevents.in/events4/banners/163d27efe462e072a65cfa0489a7b71c3f3227ec12b69bf1493152abc27a621f-rimg-w1200-h1801-dce8d8c8-gmir.jpg?v=1791568863 ## FAQs - **Q**: When and where is HIDDEN RITUAL SL27 // First Drop Launch being held? - **A:** HIDDEN RITUAL SL27 // First Drop Launch takes place on Thu, 15 Oct, 2026 at 06:00 pm to Thu, 15 Oct, 2026 at 09:00 pm at JUDE Store, 252 Johnston Street, Fitzroy, Australia. - **Q**: Who is organizing HIDDEN RITUAL SL27 // First Drop Launch? - **A:** HIDDEN RITUAL SL27 // First Drop Launch is organized by JUDE. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "HIDDEN RITUAL SL27 // First Drop Launch", "image": "https://cdn-az.allevents.in/events4/banners/163d27efe462e072a65cfa0489a7b71c3f3227ec12b69bf1493152abc27a621f-rimg-w1200-h1801-dce8d8c8-gmir.jpg?v=1791568863", "startDate": "2026-10-15T18:00:00+11:00", "endDate": "2026-10-15T21:00:00+11:00", "url": "https://allevents.in/fitzroy/hidden-ritual-sl27-first-drop-launch/100002003042616386", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "Place", "name": "JUDE Store", "address": { "@type": "PostalAddress", "streetAddress": "252 Johnston Street", "postalCode": "3065", "addressLocality": "Fitzroy", "addressRegion": "VI", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": "-37.79899030000001", "longitude": "144.9834336" } }, "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode", "description": "Join us for the In Store Launch of our latest Melbourne made, gender neutral clothing collection.", "offers": [ { "@type": "AggregateOffer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-10-09", "availabilityEnds": "2026-10-15T21:00:00+11:00", "validFrom": "2026-10-09", "lowPrice": "0.00", "highPrice": "0.00", "price": "0.00", "url": "https://allevents.in/fitzroy/hidden-ritual-sl27-first-drop-launch/100002003042616386" }, { "@type": "Offer", "availability": "https://schema.org/InStock", "priceCurrency": "AUD", "availabilityStarts": "2026-10-09", "availabilityEnds": "", "validFrom": "2026-10-09", "url": "https://allevents.in/fitzroy/hidden-ritual-sl27-first-drop-launch/100002003042616386", "price": 0, "name": "General Admission" } ], "organizer": [ { "@type": "Organization", "name": "JUDE", "url": "https://allevents.in/org/jude/24889077", "description": "JUDE is the namesake fashion label of designer Jude Ng, who uses his background in fine arts and his creative upbringing in Singapore to give an original voice to his fashion work. JUDE offers a different perspective in the realm of fashion by playing with a signature asymmetry and a relaxed, gender neutral sense of tailoring.All Jude pieces are designed and handmade in Melbourne, Australia using an artisanal approach and respect for the traditional craft techniques of clothes making. Favouring the use of quality natural fibres and traditional techniques reworked in a modern way, JUDE creates innovative lifestyle pieces in unconventional shapes which will go the distance in the wearer’s wardrobe.Working from our retail space and open studio in the heart of eclectic Fitzroy in Melbourne, Jude & his small team are involved in the entire design process from start to finish. Dreaming up designs, sketching new ideas, patternmaking, fitting and final construction of sampling are all undertaken by us in our holistic space.We believe strongly in supporting the local garment industry, therefore our clothing is made ethically by our talented Melbourne based makers in limited editions. We also produce special edition clothing runs and one-of-a-kind accessories directly in our studio. Based on our zero-waste production philosophy, these pieces use the remnant materials from our main production.Quality fabrics which go the distance are a feature of our work. We source fabrics mainly from deadstock suppliers, with a focus on Italian and Japanese wools, linens, denims, cottons, bamboo and viscose. Rare vintage materials are also incorporated into the range, to create contemporary pieces with soul, telling the wearer a story of a product which is made with love." } ] } ] ```