

# Event Details

- **Event Name**: AI Optimisation Seminar: Cracking the Code: How to become the answer on the
- **Event Start and End Date**: Wed, 25 Mar, 2026 at 08:30 am – Wed, 25 Mar, 2026 at 10:00 am (+00:00)
- **Event Description**: Cracking the Code: How to become the answer on the AI LLMs. For Entrepreneurs, Founders and CEOs, CMOs, CROs, COOs, Directors of EcommerceAbout this EventThe way people discover brands, products, and information has fundamentally shifted. In this in‑person seminar, we’ll unravel how ChatGPT, Claude, Google Gemini, Perplexity and other LLM-powered engines are transforming discovery, compressing the customer journey, and deciding which brands get surfaced first.We’ll explore how AI engines answer instead of search, assembling responses based on structure, clarity, authority signals, and entity-level optimisation. This means businesses must evolve beyond traditional SEO and embrace GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) with an AI Citation Strategy, the disciplines that determine how AI selects, ranks, cites, and amplifies your brand in conversational and multimodal interfaces.You’ll also gain a clear view of why GEO/AEO already matter in voice queries, product discovery, customer service journeys, and B2B research flows.This session will be dynamic, practical, and interactive - with free playbooks, worksheets to help you form your strategy and more.What You Will LearnHow LLMs (ChatGPT, Claude, Gemini, Perplexity) retrieve, evaluate, and present information - and what influences whether your brand appearsThe fundamentals of GEO &amp; AEO, including structured content, entity optimisation, and AI citation readinessHow AI engines differ from traditional search engines — and how to optimise for bothHow to prepare your brand for AI-driven discovery in chat, voice, multimodal search, and agent‑based experiencesHow to audit - practical steps to evaluate your current digital footprint using GEO/AEO checksThe emerging metrics that matter: Citation Position Score, Citation Frequency Index, Semantics, PAWC, Indexing and Processing, Chunking and StructureHow AI is shortening the path‑to‑purchase and how to become “conversion ready” inside AI interfacesWho Is This For?Entrepreneurs, Founders and CEOs, CMOs, CROs, COOs, Directors of Ecommerce, Agencies
- **Event URL**: https://allevents.in/exeter/ai-optimisation-seminar-cracking-the-code-how-to-become-the-answer-on-the/100001984562522929
- **Event Categories**: Business, Workshops
- **Interested Audience**: 
  - total_interested_count: 0

## Ticket Details

- **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fai-optimisation-seminar-cracking-the-code-how-to-become-the-answer-on-the-tickets-1984562522929
- **Ticket Price Range**: min: 0, max: 0, currency: GBP

## Event venue details

- **city**: Exeter
- **state**: EN
- **country**: United Kingdom
- **location**: Exeter Innovation Hub
- **lat**: 50.724612
- **long**: -3.525854199999999
- **full address**: Exeter Innovation Hub, Dixs Field, Exeter, United Kingdom

## Event Organizer details

- **affiliate_id**: 10
- **organizer**: Harry Neill (https://allevents.in/org/harry-neill/24017361)

## Event gallery

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- **Alt text**: thumbnail
  - **Image URL**: https://cdn-az.allevents.in/events7/banners/2ef480979d15da31924d59dd10f3a323e6c1bd782f67b62199e8ce81484af545-rimg-w400-h400-dc003c3c-gmir.jpg?v=1773732528

## FAQs

- **Q**: When is the event happening?
  - **A:** Wed, 25 Mar, 2026 at 08:30 am (+00:00)
- **Q**: Where is the event happening?
  - **A:** Exeter Innovation Hub, Dixs Field, Exeter, United Kingdom
- **Q**: What is the ticket price?
  - **A:** starting from 0 up to 0 GBP
- **Q**: Who is organizing the event?
  - **A:** Harry Neill
- **Q**: What type of event is this?
  - **A:** Business, Workshops
- **Q**: Where can I find ticket details about AI Optimisation Seminar: Cracking the Code: How to become the answer on the ?
  - **A:** You can find ticket details about this event on AllEvents.

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