# Event Details - **Event Name**: Behind the Campaign: Edmonton’s Mayoral Messaging - **Event Start and End Date**: Thu, 20 Nov, 2025 at 05:30 pm – Thu, 20 Nov, 2025 at 08:30 pm - **Event Description**: Discover the strategies and stories behind Edmonton’s biggest mayoral campaigns at this live panel!About this EventJoin us in the Muttart Theatre, located on the lower level of the Stanley A. Milner Library, for an evening of insight and connection with Edmonton’s top communicators.Behind the Campaign: Edmonton’s Mayoral Messaging pulls back the curtain on the strategy, storytelling, and creativity that shaped the city’s most recent mayoral race. Hear directly from the communications leads behind five major campaigns as they reflect on lessons learned, challenges faced, and what it takes to engage a city through authentic messaging.This panel discussion and live audience Q+A offers a rare behind-the-scenes look at how civic storytelling comes to life from research and media relations to digital engagement and rapid response moments.You’ll hear from:Dan Nielsen from Team KnackMike Vivian from Team WaltersOmar Mohammad from Team MohammadAlex Hryciw from Team CartmellWinston Pon from Team JafferThen, stay to network with Edmonton’s communications community, meet fellow professionals, and continue the conversation in a casual, collaborative setting.What to ExpectAn engaging and fast-paced evening featuring a panel discussion, audience Q+A, and networking reception with Edmonton’s leading communicators.Who Should AttendCommunications, marketing, and PR professionals in and around Edmonton.Students and emerging professionals interested in campaign strategy and storytellingPolitical staffers, journalists, and civic enthusiasts curious about the messaging behind local leadership campaignsAnyone passionate about understanding how stories influence public perception and community engagementSchedule5:30 PM – Doors open and check-in6:00 PM – Panel begins promptly7:00 PM – Audience Q+A and discussion7:30–8:30 PM – Open networking receptionEvent DetailsLocation: Stanley A. Milner Library (Muttart Theatre, lower level)Tickets: $25 for IABC members | $50 for non-membersParking: Paid parking is available nearby. For full details, visit this page from the city.This is not a political debate but a professional exploration of the messages, methods, and moments that defined Edmonton’s most talked-about campaigns. Whether you are a communicator, strategist, or simply curious about the power of storytelling, this event is one you will not want to missOur event and business takes place in Amiskwaciy Waskahikan, which is also called the city of Edmonton. This place is traditional homeland as well as a traditional and present travel route, gathering place and home to many Indigenous people, including the Nehiyawak (Cree), Tsuut’ina, Niitsitapi (Blackfoot), Otipemisiwak (Métis), Nakota Sioux, Haudenosaunee (Iroquois), Déné, Anishinaabe (Ojibway/Saulteaux), Inuit, Métis, and many others.As communicators, we recognize the responsibility our words and stories carry in shaping understanding and connection. IABC Edmonton honours the histories, languages, and cultures of the First Peoples who have cared for this land since time immemorial, and we are committed to learning from and amplifying Indigenous voices within our professional community and beyond.Agenda?: 05:30 PM - 06:00 PMDoors open, Check-in & Open Networking?: 06:00 PM - 07:00 PMPanel Discussion?: 07:00 PM - 07:30 PMQ&A with Audience?: 07:30 PM - 08:30 PMOpen Networking with fellow Comms , Marketing & PR Community - **Event URL**: https://allevents.in/edmonton/behind-the-campaign-edmonton’s-mayoral-messaging/100001965603052643 - **Event Categories**: business, storytelling, art, theatre, sports - **Interested Audience**: - total_interested_count: 0 ## Ticket Details - **Ticket URL**: https://consumer.pxf.io/c/1339408/3151484/39691?partnerpropertyid=1191892&MediaPartnerPropertyId=1191892&svlink=14105511&level=1&u=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Fbehind-the-campaign-edmontons-mayoral-messaging-tickets-1965603052643 - **Ticket Price Range**: min: 10, max: 25, currency: CAD ## Event venue details - **city**: Edmonton - **state**: AB - **country**: Canada - **location**: Edmonton Public Library - Stanley A. Milner (Downtown) - **lat**: 53.5430825 - **long**: -113.4897956 - **full address**: Edmonton Public Library - Stanley A. Milner (Downtown), 7 Sir Winston Churchill Square Northwest, Edmonton, Canada ## Event Organizer details - **affiliate_id**: 10 - **organizer**: IABC Edmonton (https://allevents.in/org/iabc-edmonton/24753811) ## Event gallery - **Alt text**: banner - **Image URL**: https://cdn-az.allevents.in/events1/banners/d9960f33a16124367e7074e0bea4359f9a0edace7818b1e7b74654efe10d687f-rimg-w1200-h600-dcd5d6d1-gmir.jpg?v=1763387180 - **Alt text**: thumbnail - **Image URL**: https://cdn-az.allevents.in/events1/banners/ea6b09a153cffa8f06a63017371c2369e92730165623cf2580096e90f5b7ab15-rimg-w400-h400-dcd5d6d2-gmir.jpg?v=1763387179 ## FAQs - **Q**: When is the event happening? - **A:** Thu, 20 Nov, 2025 at 05:30 pm - **Q**: Where is the event happening? - **A:** Edmonton Public Library - Stanley A. Milner (Downtown), 7 Sir Winston Churchill Square Northwest, Edmonton, Canada - **Q**: What is the ticket price? - **A:** starting from 10 up to 25 CAD - **Q**: Who is organizing the event? - **A:** IABC Edmonton - **Q**: What type of event is this? - **A:** business, storytelling, art, theatre, sports - **Q**: Where can I find ticket details about Behind the Campaign: Edmonton’s Mayoral Messaging ? - **A:** You can find ticket details about this event on AllEvents. ## Structured Data (JSON-LD) ```json [ { "@context": "https://schema.org", "@type": "Event", "name": "Behind the Campaign: Edmonton’s Mayoral Messaging", "image": "https://cdn-az.allevents.in/events1/banners/d9960f33a16124367e7074e0bea4359f9a0edace7818b1e7b74654efe10d687f-rimg-w1200-h600-dcd5d6d1-gmir.jpg?v=1763387180", "startDate": "2025-11-20", "endDate": "2025-11-20", "url": "https://allevents.in/edmonton/behind-the-campaign-edmonton’s-mayoral-messaging/100001965603052643", "location": { "@type": "Place", "name": "Edmonton Public Library - Stanley A. 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